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Icograda: Sanja Rocco and Henry Steiner
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TAXI
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Icograda Design Week in Seattle was an international design forum which took place in Seattle, USA last 9th July till 15th July 2006.
Defining Design on a Changing Planet, Icograda invited 22 international speakers to discuss on the role of design in this global awareness of evolution; how design has and may serve the economy and society and will also address the major topics design faces: cultural, political, economic and environmental issues at work in a global society. Last year’s Icograda Design Week is first in history to be held in USA and is in partnership with AIGA Center for Cross-Cultural Design.
TAXI Design Network proudly supported Icograda Design Week in Seattle as the Major Media Partner. The editorial crew from TAXI Design Network proudly reported the conferences live and delivering to you our interaction with the presenting design leaders.
For every week from April to June 2006, TAXI Design Network conducted exclusive interview sessions on the speakers based on their opinions of design in the growing world of yesterday, today and tomorrow.
Please visit Icograda Design Week in Seattle for more information.
Exclusive Highlight on TAXI Design Network
Interview with Sanja Rocco
years as one of the Vice-Presidents, was persistent in working on some projects, and among others we introduced GDP as the decisive factor for membership payment. I think one of the most important roles of ICOGRADA is helping the developing countries in ameliorating the work conditions of the design profession.
TAXI >> What design theory do you often, albeit unwittingly, tell your students at Segrab School of Management?
Sanja Rocco>> The Zagreb School of Management educates young people in the field of tourism, one of the most important branches of Croatian economy. By teaching them design history and theory, I try to show my students the importance of design. Someday I want them to be able, as managers, to see when professionals need to be hired to come up with a visual identity or to originally equip a whole tourist object.
TAXI >> Is there a specific message that you look forward to share over your presentation at Icograda Design Week in Seattle?
Sanja Rocco>> I was born and grew up in Croatia as a socialist country. Fifteen years ago, my country went first through war and then through some big changes as one of Central European countries in transition. I would like to share this specific experience, viewed through the prism of design, with participants of the "ICOGRADA Design Week" in Seattle.
Exclusive Highlight on TAXI Design Network
Interview with Henry Steiner
York mentioned that the most interesting part about the book is how poorly the mid-80s to mid-90s design work has held up over time. How do you think design has improved from 1985-1995?
Henry Steiner>> Our book was published ten years later, in 1995. The rather peevish review to which you refer is actually credited to one A. Ross of Washington, D.C.
On the contrary, I feel the quality of graphic design has declined steeply in the last ten years from a consensus that meaning mattered to the broad acceptance of a mindless, low resolution style which I name Grafitti Rococo. (Also interesting that today’s iconic magazine is aptly named Wallpaper.)
TAXI >> Is there a specific message that you look forward to share over your presentation at Icograda Design Week in Seattle?
Henry Steiner>> Understanding other cultures and learning how to communicate with them is not just good for global business (and survival), it can be enlightening and enjoyable. Attendees will be entertained with many vivid examples of work from varied sources.
© 2003 - 2007 by TAXI Design Network. All rights reserved.
Defining Design on a Changing Planet, Icograda invited 22 international speakers to discuss on the role of design in this global awareness of evolution; how design has and may serve the economy and society and will also address the major topics design faces: cultural, political, economic and environmental issues at work in a global society. Last year’s Icograda Design Week is first in history to be held in USA and is in partnership with AIGA Center for Cross-Cultural Design.
TAXI Design Network proudly supported Icograda Design Week in Seattle as the Major Media Partner. The editorial crew from TAXI Design Network proudly reported the conferences live and delivering to you our interaction with the presenting design leaders.
For every week from April to June 2006, TAXI Design Network conducted exclusive interview sessions on the speakers based on their opinions of design in the growing world of yesterday, today and tomorrow.
Please visit Icograda Design Week in Seattle for more information.
Exclusive Highlight on TAXI Design Network
Interview with Sanja Rocco
 | TAXI >> You were the Director of ZGRAF 8, the international exhibition of graphic design held in Zagreb, 1999, has served as Vice-President of Icograda in 1999-2001 and been on several national and international judging panels at design competitions. You are also a member of Croatian professional associations: ULUPUH and HDD. It seems that you pay social tribute to your craft - expanding boundlessly and being creatively engaged with the rest of the world.
Sanja Rocco>> I think all of us need to give away some of our personal time for the benefit of our profession people recognise this kind of effort - and so for some time I was working a lot for our association, tried to ameliorate the conditions and help the society as whole understand the role of design. I also love to travel and meet people, because I think it's the best path to new experiences as well as to making new friends. That's how I entered the world of ICOGRADA. The team I worked with for 3 |
TAXI >> What design theory do you often, albeit unwittingly, tell your students at Segrab School of Management?
Sanja Rocco>> The Zagreb School of Management educates young people in the field of tourism, one of the most important branches of Croatian economy. By teaching them design history and theory, I try to show my students the importance of design. Someday I want them to be able, as managers, to see when professionals need to be hired to come up with a visual identity or to originally equip a whole tourist object.
TAXI >> Is there a specific message that you look forward to share over your presentation at Icograda Design Week in Seattle?
Sanja Rocco>> I was born and grew up in Croatia as a socialist country. Fifteen years ago, my country went first through war and then through some big changes as one of Central European countries in transition. I would like to share this specific experience, viewed through the prism of design, with participants of the "ICOGRADA Design Week" in Seattle.
Exclusive Highlight on TAXI Design Network
Interview with Henry Steiner
| TAXI >> You were born in Vienna, raised in New York, and educated at Hunter College, Yale University and the Sorbonne. Settling down in Hong Kong in 1961… has she managed to feed your appetite as a creative professional despite culture, tradition and language difference or was it different from what you expected it to be when you first started out?
Henry Steiner>> Living in Asia has been beneficial because of the differences in culture, tradition and language (especially in its written form). Working in an area with an alien visual system is stimulating and gives my work an unexpected flavor. I expected nothing when I came to Hong Kong, anticipating not staying more than nine months. It’s been 45 years so far. TAXI >> In 1985, you were the co-author of Cross-Cultural Design: Communicating in the Global Marketplace. Edward B. Marks from New |  |
Henry Steiner>> Our book was published ten years later, in 1995. The rather peevish review to which you refer is actually credited to one A. Ross of Washington, D.C.
On the contrary, I feel the quality of graphic design has declined steeply in the last ten years from a consensus that meaning mattered to the broad acceptance of a mindless, low resolution style which I name Grafitti Rococo. (Also interesting that today’s iconic magazine is aptly named Wallpaper.)
TAXI >> Is there a specific message that you look forward to share over your presentation at Icograda Design Week in Seattle?
Henry Steiner>> Understanding other cultures and learning how to communicate with them is not just good for global business (and survival), it can be enlightening and enjoyable. Attendees will be entertained with many vivid examples of work from varied sources.
© 2003 - 2007 by TAXI Design Network. All rights reserved.