Daily News




15 Mar 2010





Record Number Of Finalists Named In 2010 Australian International Design Awards

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15 Mar 2010
A record 111 products ranging from agricultural and medical equipment to consumer appliances and sporting goods have made it as finalists in Standards Australia's prestigious design awards program.

Lightweight wine bottles, an easy-to-fold pram, portable ultrasound device, sheep vaccination gun, and an underground residential LPG gas system are among finalists announced in the 2010 Australian International Design Awards.

Presented by Standards Australia, the Australian International Design Awards is Australia's premier design assessment program, recognizing Australian and international design and innovation excellence.

Stephanie Pemberton, program director of the awards program said six panels of judges spent 10 days assessing more than 200 products on their design merits.

"With more products shortlisted than ever before, this year's judging panels were faced with an immense task. They cooked, cleaned, pulled products apart, self-diagnosed with medical devices, and even ran with high-tech sporting equipment," Pemberton said.

"Products that clearly showed a considered approach to the professional design process, incorporating some level of innovation and environmentally-responsible decisions, rated highly with the judges."

"It's exciting to see companies—big and small—embracing design strategy to assist in business success."

Finalists in the 2010 Australian International Design Awards cover a range of categories including Consumer; Business and Technology; Medical and Scientific; Automotive and Transport; Sport and Leisure; Housing and Building; Heavy Machinery; and Architectural and Interior Products. 

Examples include:


  • Emotiv EPOC gaming headset - that reads brain signals and facial expressions

  • Pelleres forearm weights - to strengthen core muscles

  • Malvern Star Bicycle Frame - Australian-designed carbon fibre frame 

  • Billabong lightweight wetsuit

  • Optiline sheep drench gun - for oral treatment of parasitic worms

  • Cochlear Nucleus 5 System

  • Underground LPG storage system

  • Coffee machines from De'Longhi, Jura, Siemens and Breville

  • LG plasma and LCD TVs 

  • Barbecues

  • Samsung refrigerator and washer/dryer

  • Lightweight wine bottles

  • Termite detection device

  • 10 different vehicles, including models from Audi, Land Rover, Hyundai, Peugeot, Chevrolet, Nissan and Mazda

  • Task/office chairs

  • Evoke conference and stadium seat


    Finalists are in the running to receive an Australian International Design Mark for good design, or an Australian International Design Award for design excellence. The top prize, the Australian International Design Award Of The Year is awarded to one product that the judges believe represents world class design.

    Winners of the 2010 Australian International Design Awards, including the 2010 Australian International Design Award of the Year plus a special Award for Excellence in Sustainable Design, will be announced on 4 June 2010 at Wharf 8 in Sydney.

    Conceptual designs created by 13 industrial design students from universities across Australia have been named as Finalists for the 2010 Australian Design Award—James Dyson Award, the student category of Standard Australia's Australian International Design Awards, run in partnership with Dyson.

    To view the finalists, click here.
  • Read Australian International Design Awards / AG articles on Taxi

    Fujifilm Receives Academy Award

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    15 Mar 2010
    The Academy of Motion Picture Arts and Sciences (AMPAS) has presented Fujifilm with an Academy Award for scientific and technical achievement. The Academy’s Scientific and Technical Awards honor the men, women and companies whose discoveries and innovations have contributed in significant, outstanding and lasting ways to motion pictures.

    Fujifilm was recognized for the development of Fujicolor Eterna-RDI digital intermediate film, the first motion picture film in the world designed specifically for use in converting digital image data to negative film. The award was given to Fujifilm Corporation and Ryoji Nishimura, Masaaki Miki and Youichi Hosoya, the three Fujifilm engineers who designed and developed the product.

    This year’s honorees were celebrated at a formal dinner held at the Beverly Wilshire Hotel two weeks prior to the Oscars ceremony. The Sci-Tech Awards presentation has become a highlight of the Academy Awards season. This year 15 awards were given to 45 individual recipients.

    Accepting on behalf of Fujifilm were Hiroyuki Sakai, a corporate VP of Fujifilm Corporation and general manager of the Photo Imaging Products Division, and Masaaki Miki
    research manager, Frontier Core Technology Laboratories, Research & Development Management Headquarters.

    “The development of Fujifilm Eterna RDI was in response to global demand for a product designed to meet the rapidly evolving needs of modern post-production,” said Sakai. 

    “We share this honor with all of those who tirelessly devoted themselves to giving Hollywood and the world the highest quality motion picture images.”

    The Fujicolor Eterna-RDI digital intermediate film has thinner emulsion layers with extremely efficient couplers made possible by Super-Nano Cubic Grain Technology. This invention allows improved color sensitivity with the ability to absorb scattered light, providing extremely sharp images. The Eterna-RDI emulsion technology also achieves less color cross-talk for exacting reproduction. Its expanded latitude and linearity provides superior highlights and shadows in a film stock with exceptional latent image stability.

    Since Fujifilm’s founding in 1934, its motion picture products have driven advances that established the company as a pre-eminent leader in the science of ultra-thin film coating technologies. The company’s photographic, graphic arts and medical imaging films, magnetic recording media, flat panel display materials, and photolithographic semiconductor coating technologies all share in this core technology heritage. Fujifilm has made continued advances in its film stocks, most notably through its popular Eterna line. In addition to numerous awards for technical merit, Fujifilm’s product performance has been acknowledged by leading cinematographers and directors of photography who have selected Fujifilm stock for productions including “A Beautiful Mind,” “Sideways,” “The Lord Of The Rings” trilogy, and “Slumdog Millionaire.”
    Read Fujifilm USA / AG articles on Taxi


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