PRESS RELEASE

Farshid Mesghali (IGDS) has been awarded the Icograda Achievement Award in recognition of over 35 years of exemplary service to the graphic design industry and his contributions to the fine arts fraternity, academia and student community in Iran and abroad. The Icograda Achievement Award is the highest recognition granted by Icograda to designers for their contribution to graphic design. Mesghali received the award during the closing ceremonies of the 9 Tehran International Poster Biennial 2007 on 22 July 2007.

Now in his 60's, Farshid Mesghali was at the forefront of Iran's first and perhaps most significant graphic design upheaval of the 1960's and 70's. His achievements in various fields of graphic design not just influenced, but brought considerable international recognition and acclaim, fame and honor to the design community of Iran.

His early work in the field of illustration and children's book design attracted the attention of many designers in Iran and abroad. He was one of the founders of the Institute for Intellectual Development of Children and Youth (IIDCY), where many graphic designers of later periods were trained and started their creative careers.

It was while serving as director of IIDCY graphic design department between 1970 and 1978 that Farshid Mesghali produced his most brilliant illustrations for children's books, works which are revered by designers and public alike till today. It is no wonder that he was the first non-European/American artist ever to win the Hans Christian Andersen Award in 1974.




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PRESS RELEASE

The huge growth of private label brands is a massive opportunity for brand owners and retailers to grow overall category value, concludes the first study to look at private label marketing from a brand owner, retailer and shopper perspective.

The study revealed private label brands (owned, sold and distributed by retailers) represent an opportunity for brand owners and retailers to collaborate to deliver significant category growth in the long-term by looking more closely at shoppers' needs.

By changing the way they work together, brand owners and retailers can transform the way shoppers currently experience brands to deliver a better experience in store.

The study has been conducted against a backdrop of staggering growth in private label brands and the fear among brand owners about the impact on their sales and the continuing shift in power into the hands of retailers.

Phil White, planning director, Saatchi & Saatchi X said: "By exploring retailers, brand owners and shoppers attitudes, perceptions and behaviours, we've uncovered the surprising truth that private label isn't a threat or a Trojan Horse, it's an opportunity for everyone.

"As far as the shopper is concerned, brands and own brands can't survive without each other. Only 16 per cent of the shoppers we talked to can imagine a future with only own label brands. Brands and retailers must work together to continually reinvent themselves through shopper insight, deeper brand involvement and innovation to win in their categories."