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Aquent Sponsors American Marketing Association Webcast
16 Nov 2007
PRESS RELEASE
Aquent Sponsors American Marketing Association Webcast on Global Marketing and Brand Management With Author, Consultant Donald A. DePalma
BOSTON, MA (NOVEMBER, 2007) — Aquent, the world’s largest staffing firm specializing in solutions for creative and marketing organizations, invites marketing leaders, marketing communications professionals, product managers, and their teams to attend “Global vs. Local: Seven Key Insights for Global Marketing and Brand Management,” a free webcast featuring business globalization analyst and author, Donald A. DePalma.
In this Aquent-Sponsored webcast, Don DePalma, President and Chief Research Officer at Common Sense Advisory and author of “Business Without Borders: A Strategic Guide to Global Marketing” will outline seven key considerations for marketers charged with managing and maintaining their brands across borders. From the best practices to the pitfalls, Don will provide insights on taking a website, sales and marketing promotions, and documentation abroad.
Don is an industry analyst, author, and corporate strategist with expertise in business- and marketing-focused application of technology. He lectures, writes, and is frequently quoted on the topics of online marketing, content management, multicultural marketing, localization, return on investment, and website globalization. His book, "Business Without Borders: A Strategic Guide to Global Marketing," is widely used in universities and in business training courses. Since 2002, he has led Common Sense Advisory's research into the best practices, technology, and professional services that support business globalization.
“Entering and expanding into new global markets and growing your company’s reach are daunting tasks,” said Nina Eigerman, President of Aquent Consulting. “Not only do marketing departments have more to do locally, but they also have several other countries to market in. In this Aquent/AMA webcast with Don DePalma, attendees will get actionable advice on how to create locally appealing brands, what to do centrally vs. locally, and how to increase productivity, efficiency and reduce spend within their departments.”
The free webcast will be broadcast on November 29, 2007, at 1:00 p.m. E.S.T. Details and registration information can be found on the American Marketing Association’s website at http://www.marketingpower.com/webcast423.php. The presentation will also be archived for future on-demand viewing.
Following DePalma’s presentation, Aquent will also be offering free, downloadable podcast interviews on the topic of globalization where interviewees will share their personal perspectives on the subject. More information will be available shortly on Aquent’s website, www.aquent.com and weblog, www.thetalentblog.net.
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Read AQUENT ARTICLES on TAXI Design Network
Aquent Announces Acquisition Of American Graphics Institute (AGI)
Aquent/AMI Webcast with Chris and Jennifer Smith
Aquent Partners With Leading Business Schools and Career Counselors
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Aquent Sponsors American Marketing Association Webcast on Global Marketing and Brand Management With Author, Consultant Donald A. DePalma
BOSTON, MA (NOVEMBER, 2007) — Aquent, the world’s largest staffing firm specializing in solutions for creative and marketing organizations, invites marketing leaders, marketing communications professionals, product managers, and their teams to attend “Global vs. Local: Seven Key Insights for Global Marketing and Brand Management,” a free webcast featuring business globalization analyst and author, Donald A. DePalma.
In this Aquent-Sponsored webcast, Don DePalma, President and Chief Research Officer at Common Sense Advisory and author of “Business Without Borders: A Strategic Guide to Global Marketing” will outline seven key considerations for marketers charged with managing and maintaining their brands across borders. From the best practices to the pitfalls, Don will provide insights on taking a website, sales and marketing promotions, and documentation abroad.
Don is an industry analyst, author, and corporate strategist with expertise in business- and marketing-focused application of technology. He lectures, writes, and is frequently quoted on the topics of online marketing, content management, multicultural marketing, localization, return on investment, and website globalization. His book, "Business Without Borders: A Strategic Guide to Global Marketing," is widely used in universities and in business training courses. Since 2002, he has led Common Sense Advisory's research into the best practices, technology, and professional services that support business globalization.
“Entering and expanding into new global markets and growing your company’s reach are daunting tasks,” said Nina Eigerman, President of Aquent Consulting. “Not only do marketing departments have more to do locally, but they also have several other countries to market in. In this Aquent/AMA webcast with Don DePalma, attendees will get actionable advice on how to create locally appealing brands, what to do centrally vs. locally, and how to increase productivity, efficiency and reduce spend within their departments.”
The free webcast will be broadcast on November 29, 2007, at 1:00 p.m. E.S.T. Details and registration information can be found on the American Marketing Association’s website at http://www.marketingpower.com/webcast423.php. The presentation will also be archived for future on-demand viewing.
Following DePalma’s presentation, Aquent will also be offering free, downloadable podcast interviews on the topic of globalization where interviewees will share their personal perspectives on the subject. More information will be available shortly on Aquent’s website, www.aquent.com and weblog, www.thetalentblog.net.
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Read AQUENT ARTICLES on TAXI Design Network
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Quark Announces Q3 Performance Driven by New Product Innovation
16 Nov 2007
PRESS RELEASE
Two Major Product Releases Increase Quark’s Presence in the Enterprise Market; Updates to QuarkXPress, Preview of QuarkConnects Further Enhance Desktop Market Position
DENVER - Nov, 2007 Quark Inc. announced continued momentum across its business in the third quarter of 2007, driven by new product launches in the Desktop and Enterprise markets, new clients and partnerships, and other key benchmarks.
“Our third quarter performance demonstrates the strong progress that we are making toward delivering on Quark’s strategic plan for expanding in the Enterprise market and continuing our commitment to high quality and customer service in the Desktop market,” said Ray Schiavone, president and CEO, Quark. “We are making the investments needed to further extend our leadership and position ourselves for long-term growth, and I am excited about the opportunities ahead.”
Major New Products, Upgrades and Initiatives
Quark began the third quarter with the release of QuarkXPress Server 7.2, the latest update to Quark’s dynamic publishing technology. QuarkXPress Server combines the typography and graphic support of QuarkXPress with server-based performance to enable on-demand advertising automation, catalog production, Web-to-print, and one-to-one marketing. Quark introduced new XML capabilities to ease system integration and enable users to repurpose content created in QuarkXPress into other publishing or Web environments.
Further expanding its presence and capabilities in the Enterprise market, Quark ended the quarter on a high note with the launch of Quark Publishing System (QPS) 7, the next generation of the world’s leading collaborative workflow system. Designed with a new open, standards-based architecture, QPS 7 integrates seamlessly with existing business systems and complimentary publishing solutions – simplifying the editorial, creative and production processes for publishers and corporations with demanding workflows.
Quark continued its commitment to delivering the industry’s leading professional design software in the third quarter with new features and enhancements to QuarkXPress 7. The QuarkXPress 7.3 updater addressed the most frequently reported issues identified by QuarkXPress 7 users and added new localized user interfaces in European Portuguese, Finnish, Croatian, Hungarian, and Russian -- increasing the number of languages supported by QuarkXPress 7 to 18.
Quark also announced in the third quarter that Quark Print Collection, the company’s comprehensive set of prepress and imposition tools, now supports Adobe Acrobat 8. The enhanced Quark Print Collection offers publishers and output providers advanced features that enable the imposition of native QuarkXPress layouts or PDF files quickly, simply and accurately.
At Graph Expo in September, Quark invited output providers and industry stakeholders to provide feedback on QuarkConnects, a new technology concept that will connect printers to QuarkXPress 7 users. Currently in development, QuarkConnects will link output providers that are members of QuarkAlliance™ with designers using QuarkXPress 7 to help them expand their current and potential printing business opportunities, and to provide designers with direct access to first-rate print services.
New and Expanded Client and Partner Relationships
In the third quarter of 2007, Quark developed and expanded relationships with clients across the Desktop and Enterprise markets. Examples of Desktop clients worldwide that purchased, upgraded or renewed licenses during the quarter include: Crain Communications, Parce que le ciel est blu, Savannah College of Art & Design and University of Lincoln. Examples of Enterprise clients worldwide that purchased, upgraded or renewed licenses during the quarter include: Ad Giants, BurdaYukom, Chicago magazine, l’agence Textuel, and Univers Workplace Benefits.
In addition, Quark developed new partnerships with system integrators and developers including Heiler (Germany), Connect3 (United States), and Codeware (Germany).
Expansion with New Silicon Valley Office
In the third quarter, Quark opened a new office in Santa Clara, California, to expand support for its sales, customer service and product development teams. Establishing a presence in Silicon Valley enables Quark to attract top talent to develop and deliver the industry’s most cutting-edge publishing technology to customers worldwide. The office is the latest addition to Quark’s global presence, which includes new teams in the Latin American, Asian, Eastern European, Benelux and Russian markets.
Awards and Recognition
Quark was honored in the third quarter with a prestigious Macworld (UK) Award for Quark Interactive Designer, its innovative software for creating Adobe Flash (SWF) content with QuarkXPress 7. Quark Interactive Designer was named best creative Web software by the judges, who stated that it makes QuarkXPress a more rounded cross-media authoring tool and enables designers to build lively Flash presentations.
In addition, market research firm Frost & Sullivan named Quark to its “Hot Company Watchlist” for the company’s performance in the world dynamic publishing market. In its first study on dynamic publishing, Frost & Sullivan identified Quark as a market leader and positioned for further growth, driven by its strategy for new product and features development, and strong channel partner relationships.
New Leadership Team Member
Quark made a new appointment to its executive team in the third quarter. Mark Benfer joined Quark as senior vice president of sales for North America, responsible for leading the company’s direct and channel sales activities across North America and driving key growth initiatives in the desktop and enterprise markets. Benfer has spent over two decades in technology sales, including global experience in building and managing sales teams with market-leading companies.
To learn more about these and other key global initiatives at Quark, visit www.quark.com.
About Quark Quark Inc. (www.quark.com) is an innovative software company providing design, production, and collaboration solutions that are transforming the business of creative communications. Quark has provided award-winning software for professional publishers since its flagship product, QuarkXPress, changed the course of traditional publishing. Denver-based Quark Inc. is privately held.
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Read Quark ARTICLES on TAXI Design Network
Quark Announces Availability of Free QuarkXPress 7.3 Updater
Quark Announces Support for Windows Vista
Quark Announces Free Download of Quark XPert Tools
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Two Major Product Releases Increase Quark’s Presence in the Enterprise Market; Updates to QuarkXPress, Preview of QuarkConnects Further Enhance Desktop Market Position
DENVER - Nov, 2007 Quark Inc. announced continued momentum across its business in the third quarter of 2007, driven by new product launches in the Desktop and Enterprise markets, new clients and partnerships, and other key benchmarks.
“Our third quarter performance demonstrates the strong progress that we are making toward delivering on Quark’s strategic plan for expanding in the Enterprise market and continuing our commitment to high quality and customer service in the Desktop market,” said Ray Schiavone, president and CEO, Quark. “We are making the investments needed to further extend our leadership and position ourselves for long-term growth, and I am excited about the opportunities ahead.”
Major New Products, Upgrades and Initiatives
Quark began the third quarter with the release of QuarkXPress Server 7.2, the latest update to Quark’s dynamic publishing technology. QuarkXPress Server combines the typography and graphic support of QuarkXPress with server-based performance to enable on-demand advertising automation, catalog production, Web-to-print, and one-to-one marketing. Quark introduced new XML capabilities to ease system integration and enable users to repurpose content created in QuarkXPress into other publishing or Web environments.
Further expanding its presence and capabilities in the Enterprise market, Quark ended the quarter on a high note with the launch of Quark Publishing System (QPS) 7, the next generation of the world’s leading collaborative workflow system. Designed with a new open, standards-based architecture, QPS 7 integrates seamlessly with existing business systems and complimentary publishing solutions – simplifying the editorial, creative and production processes for publishers and corporations with demanding workflows.
Quark continued its commitment to delivering the industry’s leading professional design software in the third quarter with new features and enhancements to QuarkXPress 7. The QuarkXPress 7.3 updater addressed the most frequently reported issues identified by QuarkXPress 7 users and added new localized user interfaces in European Portuguese, Finnish, Croatian, Hungarian, and Russian -- increasing the number of languages supported by QuarkXPress 7 to 18.
Quark also announced in the third quarter that Quark Print Collection, the company’s comprehensive set of prepress and imposition tools, now supports Adobe Acrobat 8. The enhanced Quark Print Collection offers publishers and output providers advanced features that enable the imposition of native QuarkXPress layouts or PDF files quickly, simply and accurately.
At Graph Expo in September, Quark invited output providers and industry stakeholders to provide feedback on QuarkConnects, a new technology concept that will connect printers to QuarkXPress 7 users. Currently in development, QuarkConnects will link output providers that are members of QuarkAlliance™ with designers using QuarkXPress 7 to help them expand their current and potential printing business opportunities, and to provide designers with direct access to first-rate print services.
New and Expanded Client and Partner Relationships
In the third quarter of 2007, Quark developed and expanded relationships with clients across the Desktop and Enterprise markets. Examples of Desktop clients worldwide that purchased, upgraded or renewed licenses during the quarter include: Crain Communications, Parce que le ciel est blu, Savannah College of Art & Design and University of Lincoln. Examples of Enterprise clients worldwide that purchased, upgraded or renewed licenses during the quarter include: Ad Giants, BurdaYukom, Chicago magazine, l’agence Textuel, and Univers Workplace Benefits.
In addition, Quark developed new partnerships with system integrators and developers including Heiler (Germany), Connect3 (United States), and Codeware (Germany).
Expansion with New Silicon Valley Office
In the third quarter, Quark opened a new office in Santa Clara, California, to expand support for its sales, customer service and product development teams. Establishing a presence in Silicon Valley enables Quark to attract top talent to develop and deliver the industry’s most cutting-edge publishing technology to customers worldwide. The office is the latest addition to Quark’s global presence, which includes new teams in the Latin American, Asian, Eastern European, Benelux and Russian markets.
Awards and Recognition
Quark was honored in the third quarter with a prestigious Macworld (UK) Award for Quark Interactive Designer, its innovative software for creating Adobe Flash (SWF) content with QuarkXPress 7. Quark Interactive Designer was named best creative Web software by the judges, who stated that it makes QuarkXPress a more rounded cross-media authoring tool and enables designers to build lively Flash presentations.
In addition, market research firm Frost & Sullivan named Quark to its “Hot Company Watchlist” for the company’s performance in the world dynamic publishing market. In its first study on dynamic publishing, Frost & Sullivan identified Quark as a market leader and positioned for further growth, driven by its strategy for new product and features development, and strong channel partner relationships.
New Leadership Team Member
Quark made a new appointment to its executive team in the third quarter. Mark Benfer joined Quark as senior vice president of sales for North America, responsible for leading the company’s direct and channel sales activities across North America and driving key growth initiatives in the desktop and enterprise markets. Benfer has spent over two decades in technology sales, including global experience in building and managing sales teams with market-leading companies.
To learn more about these and other key global initiatives at Quark, visit www.quark.com.
About Quark Quark Inc. (www.quark.com) is an innovative software company providing design, production, and collaboration solutions that are transforming the business of creative communications. Quark has provided award-winning software for professional publishers since its flagship product, QuarkXPress, changed the course of traditional publishing. Denver-based Quark Inc. is privately held.
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Read Quark ARTICLES on TAXI Design Network
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