Daily News
Cars.com Delivers Comprehensive Selection of New and Used Car Listings on Yahoo!
17 Dec 2007
PRESS RELEASE
December 2007
CHICAGO & SUNNYVALE, Calif., - Yahoo!and Cars.com announced the launch of a strategic partnership to deliver comprehensive new and used vehicle listings on Yahoo! Autos. With this launch, Yahoo! Autos users now have easy access to the best selection of more than 2.4 million new, used, certified pre-owned, and private-seller vehicle listings from Cars.com dealers and private-party sellers nationwide.
The launch marks the first time new car listings will be available on Yahoo! Autos to help vehicle shoppers go the extra mile in their search.
The enhanced vehicle listings on Yahoo! Autos will deliver increased relevance and expanded search results to the 83 percent of consumers who use the Internet to research vehicles before visiting a dealership.
"We're focused on providing optimal depth, breadth and relevance of vehicle listings to our valued consumers on Yahoo! Autos. It's important that we deliver an effortless experience to help people find the right car based on their particular location and specific vehicle needs," said Michael Yang, vice president and general manager, Yahoo! Autos.
"By teaming up with Cars.com, we are marrying our best-in-class user search experience with their strong dealer and auto manufacturer relationships and access to new and used car listings."
Dealers advertising on Cars.com will benefit from exposure on Yahoo! Autos, resulting in an effective way to reach in-market shoppers with the right message at the right time. With 87 percent of its audience unduplicated from Cars.com, Yahoo! Autos delivers an entirely new, in-market audience of used and new vehicle shoppers with one ad buy on Cars.com.
This alliance also allows Yahoo! Autos to leverage Cars.com's comprehensive editorial content in addition to enabling Cars.com's vehicle listings to generate relevant display ads through Yahoo!'s Smart Ads.
"As we look to provide our advertisers with the broadest reach and access to the most qualified buyers, Yahoo! Autos is the clear partner of choice as the fastest growing site for in-market vehicle shoppers," said Mitch Golub, president of Cars.com.
"In addition to an unduplicated audience, Yahoo! Autos complements Cars.com in its commitment to deliver serious shoppers to our vast network of dealers.
In fact, nearly 73 percent of Yahoo! Autos shoppers intend to purchase, a number in keeping with the 75 percent of Cars.com shoppers who intend to buy."
December 2007
CHICAGO & SUNNYVALE, Calif., - Yahoo!and Cars.com announced the launch of a strategic partnership to deliver comprehensive new and used vehicle listings on Yahoo! Autos. With this launch, Yahoo! Autos users now have easy access to the best selection of more than 2.4 million new, used, certified pre-owned, and private-seller vehicle listings from Cars.com dealers and private-party sellers nationwide.
The launch marks the first time new car listings will be available on Yahoo! Autos to help vehicle shoppers go the extra mile in their search.
The enhanced vehicle listings on Yahoo! Autos will deliver increased relevance and expanded search results to the 83 percent of consumers who use the Internet to research vehicles before visiting a dealership.
"We're focused on providing optimal depth, breadth and relevance of vehicle listings to our valued consumers on Yahoo! Autos. It's important that we deliver an effortless experience to help people find the right car based on their particular location and specific vehicle needs," said Michael Yang, vice president and general manager, Yahoo! Autos.
"By teaming up with Cars.com, we are marrying our best-in-class user search experience with their strong dealer and auto manufacturer relationships and access to new and used car listings."
Dealers advertising on Cars.com will benefit from exposure on Yahoo! Autos, resulting in an effective way to reach in-market shoppers with the right message at the right time. With 87 percent of its audience unduplicated from Cars.com, Yahoo! Autos delivers an entirely new, in-market audience of used and new vehicle shoppers with one ad buy on Cars.com.
This alliance also allows Yahoo! Autos to leverage Cars.com's comprehensive editorial content in addition to enabling Cars.com's vehicle listings to generate relevant display ads through Yahoo!'s Smart Ads.
"As we look to provide our advertisers with the broadest reach and access to the most qualified buyers, Yahoo! Autos is the clear partner of choice as the fastest growing site for in-market vehicle shoppers," said Mitch Golub, president of Cars.com.
"In addition to an unduplicated audience, Yahoo! Autos complements Cars.com in its commitment to deliver serious shoppers to our vast network of dealers.
In fact, nearly 73 percent of Yahoo! Autos shoppers intend to purchase, a number in keeping with the 75 percent of Cars.com shoppers who intend to buy."
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Guess Who? The Many Faces of Noma Bar
17 Dec 2007
PRESS RELEASE
It requires skilled eyes and hands for artists to render subjects by translating their personalities, physical traits and careers into a few well-executed lines. Having worked for such publications as The New York Times, Esquire, The Guardian and Time Out London, Noma Bar is one artist capable of such visual feats. From famous celebrities like Steven Spielberg to infamous ones like Michael Jackson, to cultural icons like Albert Einstein and Elvis, to political figures like George Bush and Sadaam Hussein, Bar has made a career of creating caricatures through illustrations that rely on the power of association, and sometimes a bit of imagination.
Stephen King has hatchet eyes; broken chains accent Nelson Mandela’s facial expression; Joseph Stalin’s nose and mouth are shaped like the hammer and sickle. All of Bar’s faces exude the power of the visual, in that we recognize his subjects by what they do.
Steven Heller’s introduction examines Bar’s work by placing it in the history of caricature, pinpointing the clear influences but also acknowledging it as something wholly unique in its approach to this art form with a long and distinguished lineage.
Informative and playful captions accompany every illustration, providing insight into Bar’s process.
A true cross-over book, Guess Who? The Many Faces of Noma Bar will appeal to graphic designers and pop-culture fans alike.
Born in Israel in 1973, Noma Bar studied graphic design and typography at the Jerusalem Academy of Art & Design.
He has been based in London since 2001. In 2003, Bar received his first national magazine commission from Time Out London, and since then he has worked for an array of media clients, including the BBC, Random House, The Observer, The Economist and Wallpaper.
It requires skilled eyes and hands for artists to render subjects by translating their personalities, physical traits and careers into a few well-executed lines. Having worked for such publications as The New York Times, Esquire, The Guardian and Time Out London, Noma Bar is one artist capable of such visual feats. From famous celebrities like Steven Spielberg to infamous ones like Michael Jackson, to cultural icons like Albert Einstein and Elvis, to political figures like George Bush and Sadaam Hussein, Bar has made a career of creating caricatures through illustrations that rely on the power of association, and sometimes a bit of imagination.
Stephen King has hatchet eyes; broken chains accent Nelson Mandela’s facial expression; Joseph Stalin’s nose and mouth are shaped like the hammer and sickle. All of Bar’s faces exude the power of the visual, in that we recognize his subjects by what they do.
Steven Heller’s introduction examines Bar’s work by placing it in the history of caricature, pinpointing the clear influences but also acknowledging it as something wholly unique in its approach to this art form with a long and distinguished lineage.
Informative and playful captions accompany every illustration, providing insight into Bar’s process.
A true cross-over book, Guess Who? The Many Faces of Noma Bar will appeal to graphic designers and pop-culture fans alike.
Born in Israel in 1973, Noma Bar studied graphic design and typography at the Jerusalem Academy of Art & Design.
He has been based in London since 2001. In 2003, Bar received his first national magazine commission from Time Out London, and since then he has worked for an array of media clients, including the BBC, Random House, The Observer, The Economist and Wallpaper.
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