PRESS RELEASE


February 2008

The results for the 4th annual Volvo SportsDesign Awards
are in. Winners hail from France, Italy, Austria, Germany, Sweden and the U.S. At a grand ceremony at the ICM centre in Munich, the honorees received the internationally acclaimed design awards as part of the Volvo SportsDesign Forum.
The theme for the 2008 edition of the award is “EcoDesign – Form follows Sustainability.”

More than 300 internationally renowned companies and designers had submitted their works for consideration for the most acclaimed international awards in sports design. This
year’s edition focused on innovative ideas in the eco design sector. Speaking on behalf of the entire jury, the head of the German Design Council, Andrej Kupetz, praised “all the
submitted works for their internationality as well as their great amount of diversity that is unusual for a design award for sporting equipment. From an ecological perspective, the
sports industry has made great progress. People are getting the message behind the EcoDesign theme. The blend of sustainability and design will continue to range high on the
future agenda of designers and the entire industry.”

On 08 January 2008, the jury for the Volvo SportsDesign Awards had gathered in front of the idyllic rural backdrop of the Gut Herrmannsdorf country inn, run by the Schweisfurth family outside of Munich. Jury members narrowed the 300 plus submissions down to 35 nominees in seven categories, as well as a shortlist of favorites. The main criteria in judging
sustainable design consisted of functionality, form, innovative step, ergonomics, shape and production, material, manufacturing, distribution, product life cycle, recyclability and usability.

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