September 2008
The UK's leading contemporary interiors event 100% Design continues to gather pace with even more design talent contributing to what is set to be the most exciting exhibition to date. A broad spectrum of new talent, fresh ideas and innovative design promises to make this year?s event essential for the industry diary.
Tom Dixon – the show's Creative Director, is focused on unifying the various sections of the exhibition and has promised an exciting approach to the way finding and narrative elements of Earls Court, put together by Richard Shed.
Tom Dixon comments, ‘This year’s show will have a graphic approach and will be arranged on a catwalk all the way through the main thoroughfares of Earls Court featuring a great new eating area in collaboration with über-cool restaurant, Canteen, a 100% Sustainable feature, and the return of Ten Again’.
100% Design is the single biggest event during September?s London Design Festival. 100% Design 2007 was a great success with visitor numbers reaching over 26,700 as well as attendance from 1,432 UK and international press.
Exhibition Director Peter Massey says, “100% Design continues to evolve and the exciting line up for 2008 confirms that London continues to attract some of the world's most exciting young designers and established talent.”
Global design talent at Earls Court
100% Design is Britain?s most influential contemporary interiors show and has attracted an even bigger range of UK and international brands this year including Dupont Corian® and Missoni, Matthew Hilton, Poggenpohl, Pinch, Hitch Mylius, Ahrend, Allermuir, Boss, Freedom of Creation, Innermost Atwork Associates, Dornbracht, Bocci, Burgbad and Normann Copenhagen.
Design collectives continue to promote high standards, and increase awareness of the qualities and potentials of contemporary design through shared ideas.
This year's contributors include Hidden Art, Design Nation, Design Factory, and Danish Crafts all showcasing hidden gems of the design world.
Furthermore, dedicated group stands from countries ranging from Korea, Belgium, Canada, Denmark, Japan, Thailand and Spain are being showcased, and additional exhibiting countries include France, Germany, Estonia, Norway, Slovenia, and Spain, establishing the diversity of 100% Design.
The latest innovations from the world of contemporary lighting present a combination of inventive technology and creative design including exhibitors such as Studio Make Light, Anytronics, and Barrisol.
100% Futures
100% Futures is an exciting showcase of the very best up and coming talent looking to step onto the first rung of the design ladder. Emerging designers are chosen by a panel of experts and will this year exhibit a diverse range of products and concepts from the UK and overseas.
Last year's exciting discoveries included Giles Wilson-Copp, Made in Denmark,
and Greece is for Lovers, who this year will be making the move into 100%Design.
What's more, the line-up for this year will see the return of Benjamin Hubert who is set to present a brand new collection of innovative products along with award winning James Design - University of Northumbria, Jericho Hands, Smith and Wightman, and winner of the 100% Design award at New Designers 2008, James Plant.
Newcomers to 100% Futures 2008 include, Spain?s leading design school, Elisava, who will be showcasing the pick of the crop from their talent-rich students and Mindcraft, where 12 of Denmark's top designers present their ideas on modern and innovative crafts.
Mindcraft is organized by Danish Crafts, an independent organisation under the Danish Ministry of Culture and is responsible for promoting Danish crafts. New Brits on the block include, Scotland based, Johanna Basford, designer of beautifully hand crafted wallpapers, fabrics and lighting, textile designer Pippa Caley and Royal College of Art graduate Stephen Johnson.
Since its foundation in 1991 by German born publicist and economist Karin Beate Phillips, the London based completely self-financed, non-profit and non commercial British European Design Group has achieved an unparalleled track record of success in the global promotion of British creativity and creative services.
This year 100% Futures is privileged to have this organisation contributing with their curated special feature stand 'Match-Making' showcasing concepts and products for tomorrow's lifestyles by designers from 11 countries around the globe including El Salvador, China, Slovakia, Burkina Faso, and Argentina.
[re]design presents LIGHTEN UP, a sustainable lighting exhibition designed to educate, engage and empower. LIGHTEN UP looks beyond the bulb to explore what sustainable lighting means – from energy efficiency and sustainable material choices, to how lights can make us feel.
Awards
The Londonewcastle 100% Design Awards have eleven categories this year with prize presentations ranging from "Best New Exhibitor" and "100% Futures Most Promising Designer" to "Innovative Lighting". Londonewcastle will once again support the auspicious awards ceremony to be held on Friday 19 September.
High-spec property developers Londonewcastle have given emerging interior designers another opportunity to demonstrate their creative flair with The Best New Interior Designer award. The winner, Linda Boronkay, from London Metropolitan University will be awarded a space at 100% Design and will have a chance to re-create her design within one of Londonewcastle's spectacular show-homes.
Features
Wood by Ten
Ten returns with a new exhibition Wood by Ten, in collaboration with Twentytwentyone and with 10 new exhibitors, producing a £10 product, using materials sourced no more than 10 miles away from their studios. The original concept was introduced by Chris Jackson and is now curated by Nina Tolstrup, challenging design with a simple idea, yet producing tangible and exciting results. TEN are Carl Clerkin, Chris Jackson, Gitta Gschwendtner, Hector Serrano, Michael Marriott, Nina Tolstrup, Onkar Singh Kular, Sam Johnson,
Stephen Bretland and Tomoko Azumi.
100% Norway
2008 marks the fifth consecutive 100% Norway, an exhibition of inspiring
design from Scandinavia's most scenic Western quarter. Curated by Henrietta Thompson, the 100% Norway stand is being designed by Brendeland & Kristoffersen, these supertalented young architects are from Trondheim. The key feature is to be a two-storey, glass fronted wooden "box" which is essentially the bedroom element of a social housing project they built in Svartlamoen.
Also featuring are new works in production both from Norway's more established talents alongside new names who have never before shown outside Scandinavia. Up and coming names to look out for are Daniel Rybakken, StokkeAustad, Treidt & Tornøe, and one of Norway?s most celebrated designers, Peter Opsvik who presents the Penguin chair for Varier furniture.
100% Sustainable
Following the success of last year's event, 100% Design has again invited University of Brighton's IF: Laboratory directors Nick Gant and Jonathan Chapman to create another event space that will bring sustainable design
discourse, discussion, and debate to the floor of 100% Design. The theme for this year's event is "Models of Sustainable Design" and will demonstrate issues of scale, contradiction, and minimisation presented as a model railway.
Running through the landscapes will be trains laden with miniature products. Visitors will be able to drive the trains and position them in front of live television cameras that will then beam pictures of the exhibits out onto screens around the stand at Earls Court.
Levantina Bar
Dynamic design trio, Lime Studio, has been commissioned by Tom Dixon to design the main bar area for the exhibition. Working closely with Levantina – the worldwide leader in the natural stone market, Lime Studio is creating a breathtaking bar teamed with specially designed tables and seating. Lucky visitors to the last day of the show will be able to purchase key pieces from the bar sold on a first come first served basis.
Design-A-Rug Competition
RugMark UK is a non-profit organisation working in South Asia to ensure that the rug industry is free of child labour. Together with Interiors Monthly Magazine, RugMark is running a design-a-rug competition to raise awareness about responsible production methods.
The winning rug will be manufactured in Nepal, and the winner will receive a 1 week trip to Kathmandu to see their rug being hand loomed and all winning and commended designs will be exhibited at 100% Design. Entrants must be students aged 16 or over.
Advertising and Creative
Newly-launched design consultancy Fuwagardner has created this year's advertising and creative campaign, with a focus on nature and sustainability. Fuwagardner have a long standing relationship with 100% Design London, and for the past two years have produced the popular Essential Guide.
Canteen-The official 100% Design Restaurant for 2008
Based in Spitalfields and Royal Festival Hall, Canteen is one of London's best restaurants. These purveyors of honest, nationally sourced food have teamed up with 100% Design and will be tempting hungry visitors at the exhibition to their specially designed restaurant within Earls Court.
Dupont Corian® and Holgersen Llewellyn Ice Light Installation
The interactive Corian® light installation is a celebration of Corian's new translucent colours - 'The Illumination series'. The idea has been to create a blend of colour, depth and light. The impressive 1600 x 1600mm chandeliers are built from layers of thermo foiled Corian®. The different layers are individually motorised and are controlled by the flow of people and their interaction with the installation, making the translucent layers rotate in different directions and speed - adjusting the light volume accordingly. The chandeliers will be in constant transformation reflecting the endless possibilities of colour-blend?s and variations in light breaking through the Corian® surfaces.
Updates
100% Design is an evolving exhibition with new and exciting exhibitors, events, and news being updated from week to week. The 100% Design Press Office will be keeping you updated on all the developments with exhibitors including dedicated sectors 100% Futures and 100% Materials, sponsors, and features right up to the opening day and beyond.
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