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14 Nov 2008





Casino Gaming Floor Evolved With Player Driven Innovation Designed Products

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PRESS RELEASE


November 2008

WMS Gaming Inc., a subsidiary of WMS Industries Inc. (NYSE:WMS), will demonstrate the newest games powered by its Player Driven Innovation approach to game design and its latest game changing technologies and innovations at the eighth annual Global Gaming Expo (G2E).

Leveraging its pioneering culture of innovation, WMS is a recognized leader in creating exciting and imaginative products based on entirely new and differentiated technological enablers and solutions.

Highlights that should be noted includes expanded depth and breadth of product offerings displayed with 143 game themes across all slot-floor categories: Video Reel, Mechanical Reel, Poker and Keno. Also, visually striking games on the new fully digital, ergonomically advanced and network-ready Bluebird 2 gaming machines with wide-screen, high definition clarity, a custom-designed BOSE sound system and a dynamic digital button panel

Entertaining games enabled by next-generational, HD Transmissive Reels technology, which is standard on all Bluebird 2 mechanical reel gaming machines, with larger and wider reels, high-definition graphics provides amazingly clear resolution and bright lighting on a crystal-clear wide screen that provides a powerful platform and stunning solution for the stepper portion of the casino floor in a networked gaming environment.

“WMS’ game and technology development teams are fully committed to create game content and enabling technologies that provide slot players with innovative and differentiated entertainment experiences, which in turn directly benefit our casino customers through higher returns from their placement of WMS slot products,” said Brian R. Gamache, chairman and chief executive officer of WMS.

“At G2E, we will display a record number of new and unique games that players will enjoy over the next twelve months, while also showcasing new technologies that clearly demonstrate how casino operator can benefit from our Future Ready road map for a networked gaming environment."

"WMS’ Future Ready products deliver on the promise of networked gaming through new player entertainment experiences today, while casino operators benefit from advanced yet flexible gaming platforms that allow them to maximize the potential returns from their slot floor."

"Significantly, all of WMS’ current and future product offerings provide operators and players freedom of choice and personalized entertainment experiences.”


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