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IDA & ICSID: Less And More The Design Ethos Of Dieter Rams
24 Dec 2008
PRESS RELEASE
December 2008
For over 40 years, from 1955 until the late 1990s, Dieter Rams designed or oversaw the design of over 500 products at German consumer goods maker Braun.
Products created by Rams hold a special place in the history of industrial design, a discipline which emerged at the dawn of mechanisation and mass production, and which parallels our age of technological innovation.
Just as Rams inherited the functionalist German design spirit that characterised the Bauhaus and the Ulm School of Design, so too have designers the world over inherited his spirit in the 21st century.
One important thing to note about Rams is that although he was just one employee in a large company, he explored an approach to design that saw it become closely involved with each step of the development process, from initial product planning to design, manufacture and even advertising.
In this exhibition, the products of Rams and Braun Design Team are displayed alongside sketches, prototypes, mock-ups, and other items, a total of over 300 exhibits providing important clues for elucidating the designer's philosophy.
In addition, to depict the cultural backdrop within which Rams and the Team worked, many historical designs and artworks are exhibited.
With three themes and seven sections, the exhibition is much more than a Dieter Rams retrospective; it provides an overview of the 20th century's currents of Modernism and modernisation.
From our position as the consumers and manufacturers of the 21st century, we can look back on this history, with its legacy of greatly accelerated lifestyle and industry, and see clearly both the problems and the great potential inherent in design.
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Read IDA ARTICLES on TAXI Design Network
IDA announces Prof. Carlos Hinrichsen as Lead Chair
IDA: World Innovators in Sustainable Design Announced
iDA Presents Jim McHugh's "Open Skies" Exhibition
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December 2008
For over 40 years, from 1955 until the late 1990s, Dieter Rams designed or oversaw the design of over 500 products at German consumer goods maker Braun.
Products created by Rams hold a special place in the history of industrial design, a discipline which emerged at the dawn of mechanisation and mass production, and which parallels our age of technological innovation.
Just as Rams inherited the functionalist German design spirit that characterised the Bauhaus and the Ulm School of Design, so too have designers the world over inherited his spirit in the 21st century.
One important thing to note about Rams is that although he was just one employee in a large company, he explored an approach to design that saw it become closely involved with each step of the development process, from initial product planning to design, manufacture and even advertising.
In this exhibition, the products of Rams and Braun Design Team are displayed alongside sketches, prototypes, mock-ups, and other items, a total of over 300 exhibits providing important clues for elucidating the designer's philosophy.
In addition, to depict the cultural backdrop within which Rams and the Team worked, many historical designs and artworks are exhibited.
With three themes and seven sections, the exhibition is much more than a Dieter Rams retrospective; it provides an overview of the 20th century's currents of Modernism and modernisation.
From our position as the consumers and manufacturers of the 21st century, we can look back on this history, with its legacy of greatly accelerated lifestyle and industry, and see clearly both the problems and the great potential inherent in design.
............................................................................
Read IDA ARTICLES on TAXI Design Network
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Samsung Mobile Attempts Guinness World Record
24 Dec 2008
PRESS RELEASE
December 2008
Samsung Telecommunications America, (Samsung Mobile) a leading mobile phone distributor in the U.S., attempted to establish the Guinness World Record for "Fastest Text Messaging While Skydiving."
A team of professional skydivers text messaged while freefalling from 12,000 feet outside the Los Angeles city limits at the Samsung Mobile Xtreme Texting event.
The team of 10 skydivers used a variety of Samsung Mobile messaging phones during this challenge, including the Samsung Propel, Samsung Gravity, Samsung Rant, Samsung Alias and Samsung Messager.
Samsung Mobile created Xtreme Texting as a unique way to promote its new lineup of text messaging phones.
The challenge was not easy. The high-flying daredevils had to accurately text message the phrase:
"The razor-toothed piranhas of the genera Serrasalmus and Pygocentrus are the most ferocious freshwater fish in the world. In reality they seldom attack a human."
The skydivers had only one minute to text message the phrase while freefalling before pulling their parachutes and gliding to the ground.
Once all 10 skydivers were safe on the ground and their phones were checked for accuracy, the video shot by two aerial videographers and two additional videographers on the ground was sent to Guinness World Records in London for official judging.
"Fastest Text Messaging While Skydiving" will be a new entry into Guinness World Records database if successfully attempted.
It will join the current record for "Fastest Text Message" currently held by Jeremy Sng Gim (Singapore), who typed the prescribed 160-character phrase on his mobile phone in 41.40 seconds.
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Read SAMSUNG ARTICLES on TAXI Design Network
Samsung & NFL Name Finalists For Fan’s “That’s How I See It” Super Ad
Samsung Taps Broadcom's Blu-ray Chipset Solution To Power Blu-ray Products
Samsung Announces Major European Hotel Deals
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December 2008
Samsung Telecommunications America, (Samsung Mobile) a leading mobile phone distributor in the U.S., attempted to establish the Guinness World Record for "Fastest Text Messaging While Skydiving."
A team of professional skydivers text messaged while freefalling from 12,000 feet outside the Los Angeles city limits at the Samsung Mobile Xtreme Texting event.
The team of 10 skydivers used a variety of Samsung Mobile messaging phones during this challenge, including the Samsung Propel, Samsung Gravity, Samsung Rant, Samsung Alias and Samsung Messager.
Samsung Mobile created Xtreme Texting as a unique way to promote its new lineup of text messaging phones.
The challenge was not easy. The high-flying daredevils had to accurately text message the phrase:
"The razor-toothed piranhas of the genera Serrasalmus and Pygocentrus are the most ferocious freshwater fish in the world. In reality they seldom attack a human."
The skydivers had only one minute to text message the phrase while freefalling before pulling their parachutes and gliding to the ground.
Once all 10 skydivers were safe on the ground and their phones were checked for accuracy, the video shot by two aerial videographers and two additional videographers on the ground was sent to Guinness World Records in London for official judging.
"Fastest Text Messaging While Skydiving" will be a new entry into Guinness World Records database if successfully attempted.
It will join the current record for "Fastest Text Message" currently held by Jeremy Sng Gim (Singapore), who typed the prescribed 160-character phrase on his mobile phone in 41.40 seconds.
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Read SAMSUNG ARTICLES on TAXI Design Network
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