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28 Jan 2009



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Filipina Art Goes To New York

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28 Jan 2009
EXHIBITION ANNOUNCEMENT


27 North Moore Street
America

05 March – 28 March 2009

Filipina painter, Maria Pureza Escano, will have her first international exhibit at the ICO Gallery in Tribeca, New York..

Pureza will be participating in the group show, “New Motions of the Figure”, a realism show which shall also feature the works of Blake Ward, John Boe Paulsen, Kevin McKrell, Ned Martin, Nelly Drell and Jean Dorch.

Maria Pureza Escaño, a self-taught artist, was born in Sariaya, Quezon, a town from which she sources the birth of her creative soul with its dreamy and colorful vistas and its rich culture of Fil-American-Hispanic infusions.

Known in the Philippine art scene for her excellent realism renditions of rustic scenes in oil, acrylic and watercolor and the sinuous quality of her abstract works, Pureza is considered as one of the most promising artists in Manila.

Buds Convocar, President of the Art Association of the Philippines describes her paintings as “can be ranked with the great American impressionists” while Dekada Arts, an online gallery, considers her style as “a bold deviation from the common impression of what is Filipino.”
Read ICO Gallery / AG articles on Taxi


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MADS Picked To Launch Vodafone’s Mobile Advertising

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28 Jan 2009
PRESS RELEASE


January 2009

Targeted mobile advertising campaign delivery company, MADS, has been chosen to power mobile advertising offering for Vodafone Netherlands and Vodafone Greece, both Europe’s premier mobile operators with a combined base of more than 10 million mobile customers.

Vodafone Netherlands and Vodafone Greece will deploy MADS mobile advertising platform to integrate fully within their Vodafone live! portals, offering advertisers and brands extremely targeted display advertising.

Advertisers will have the ability to reach more than 22 million mobile Vodafone consumers by utilising MADS powerful web-based campaign management tools to launch highly targeted campaigns across Vodafone operators in five countries.

MADS enables advertisers to reach exactly the right people at the right time with the right message, anywhere.

"We selected MADS because of their ability to power multi-channel and targeted ad delivery and their ability to provide innovative solutions and fast time to market, " said Nils Rouwendal, Manager of Mobile Marketing at Vodafone Netherlands.

Johnson & Johnson, Nokia, EA games, Volkswagen, Nivea, Citroen, Motorola, Coca-Cola, LG and other premium brands have already launched successful advertising campaigns on Vodafone mobile channels.

Research has proven that mobile advertising allows brands to target consumers in a very personal way, resulting in significantly higher response and click-through-rates compared to traditional online advertising.

"In cost-conscious times like these, advertisers can reap the benefits of high response rates typically generated by mobile campaigns which is compelling when you consider they're often 10 times that of traditional online advertising," said Jasper de Vreugt, Head of Sales at MADS.

"Vodafone's decision to deploy innovative mobile advertising services offers advertisers a more effective and engaging alternative to existing media such as TV, radio or print."


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