PRESS RELEASE
February 2009
Holzman Moss Architecture Designs Multi-Use Performing Arts Center for Francis Marion University (Revolutionary Stage Shell Design Transforms Traditional Concert Hall to Showpiece for Touring Productions at the Push of a Button)
The Francis Marion University (FMU) has broken ground on its new $32.8 million performing arts center built by Holzman Moss Architecture.
The 68,000sqft multi-use facility is designed to promote the flexibility needed for a wide variety of programs covering music performances and national touring music, dance and theater productions, while incorporating superior acoustics that adapt to individual performance needs.
Construction on this new center will take 22 months, with an expected completion date of fall, 2010. It encompasses a 900-seat multipurpose hall (pictured above) featuring adjustable acoustics and staging options to accommodate a broad scope of music programs from solo performances to 80-person orchestra ensembles.
The incorporation of a fly tower and orchestra pit also allows for a full range of music, dance, and drama productions.
Topping the list of innovative performance staging solutions developed by Holzman Moss Architecture over the years is the center's built-in, single-piece, automated orchestra shell enclosure.
In mere minutes and at the push of a button, the mechanized shell transforms the stage and fly loft from a tuned musical environment to an open and flexible stagehouse for theatrical events.
Marking a dramatic departure from the traditional use of a pre-fabricated orchestra shell in a proscenium framed stage tower, the customized Actuated Stage Shell (patent pending) incorporates the design and materials of the surrounding theater. Its intricately configured geometry extends into the interior of the room, enveloping both the stage and audience in a single cohesive enclosure.
A hand-operated, motorized gantry crane transports the acoustical shell from storage to stage in less than five minutes, radically upgrading a process that normally requires a large crew many hours to complete resulting in substantial operations cost–savings.
A series of large roller wheels distribute the weight of the 20-ton shell in order for it to move easily along the surface of the stage floor.
According to Delia Lewellis, project architect at Holzman Moss Architecture, “Our firm’s commitment towards design innovation and excellence within academic and civic contexts is about creating memorable, engaging spaces through distinctive compositions of form, space, color, texture, and choice of materials.
“In conceiving FMU’s Performing Arts Center, we designed flexible theaters, along with indoor and outdoor performing and exhibition spaces that convey both a sense of discovery and a compelling, physically tangible sense of community.”
“I envision the Performing Arts Center as a place where people can experience national and international dance, musical, and theatrical groups. Eventually the building will be bustling with activity from classes, workshops, performances, and other community events.” said Laura Sims, Director, FMU Performing Arts Center.