Daily News
Sony Ericsson Releases W995 Walkman Phone
18 Feb 2009
PRESS RELEASE
February 2009
Sony Ericsson announces the arrival of its ‘W995 Walkman’ phone.
This new release is a powerful video mobile phone that provides premium video quality for TV shows and movies using Turbo 3G or Wi-Fi Internet connection, in addition to 8.1 megapixel photo quality and radio access through its Walkman function.
With the ‘Media Go’ Sony application, the W995 makes it easier to bring media around, allowing for effortless transfer or location of any audio, video or picture file to a computer, interfacing on a 2.6” screen.
“With Media Go there’s no need to worry about format, resolution and ‘frame per second’ anymore.” said Alexandre Cardon, Global Marketing Business Manager at Sony Ericsson.
“No longer will the video you transferred from your PC to your phone play in low resolution or bad quality. With Media Go and the W995 the experience is as good on your phone as it was on your PC.”
The W995 has a built-in stand for users to view content hands-free. It comes with HPM-77 premium headphones for Clear Stereo, Clear Bass sound quality. (In some markets, HPM-88 noise-cancelling headsets will replace the HPM-77).
“The ‘W995 Walkman’ phone brings together the very best music experiences of any phone, augments this with best in class video and sharing capabilities to offer the most complete communication entertainment package to date,” said Carson.
“This powerful mobile phone delivers the best possible video resolution that can fit in your pocket and with enough battery stamina to watch two full length feature films.”
Pictures taken on the W995 at 8.1 megapixels is aided by face detection technology and can print up to full A3 size without compromise to quality.
W995 supports GSM/GPRS/EDGE 850/900/1800/1900 and UTMS/HSPA 900/2100. W995 will be available in selected markets from the beginning of the second quarter this year in the colours Progressive Black, Cosmic Silver and Energetic Red.
The Sony ‘Media Go’ application will be available for all markets from the W995 launch in 15 different languages.
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Read SONY ERICSSON ARTICLES on TAXI Design Network
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February 2009
Sony Ericsson announces the arrival of its ‘W995 Walkman’ phone.
This new release is a powerful video mobile phone that provides premium video quality for TV shows and movies using Turbo 3G or Wi-Fi Internet connection, in addition to 8.1 megapixel photo quality and radio access through its Walkman function.
With the ‘Media Go’ Sony application, the W995 makes it easier to bring media around, allowing for effortless transfer or location of any audio, video or picture file to a computer, interfacing on a 2.6” screen.
“With Media Go there’s no need to worry about format, resolution and ‘frame per second’ anymore.” said Alexandre Cardon, Global Marketing Business Manager at Sony Ericsson.
“No longer will the video you transferred from your PC to your phone play in low resolution or bad quality. With Media Go and the W995 the experience is as good on your phone as it was on your PC.”
The W995 has a built-in stand for users to view content hands-free. It comes with HPM-77 premium headphones for Clear Stereo, Clear Bass sound quality. (In some markets, HPM-88 noise-cancelling headsets will replace the HPM-77).
“The ‘W995 Walkman’ phone brings together the very best music experiences of any phone, augments this with best in class video and sharing capabilities to offer the most complete communication entertainment package to date,” said Carson.
“This powerful mobile phone delivers the best possible video resolution that can fit in your pocket and with enough battery stamina to watch two full length feature films.”
Pictures taken on the W995 at 8.1 megapixels is aided by face detection technology and can print up to full A3 size without compromise to quality.
W995 supports GSM/GPRS/EDGE 850/900/1800/1900 and UTMS/HSPA 900/2100. W995 will be available in selected markets from the beginning of the second quarter this year in the colours Progressive Black, Cosmic Silver and Energetic Red.
The Sony ‘Media Go’ application will be available for all markets from the W995 launch in 15 different languages.
............................................................................
Read SONY ERICSSON ARTICLES on TAXI Design Network
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Saatchi & Saatchi HK Produces First Campaign For CCBF
18 Feb 2009
PRESS RELEASE
February 2009
The Climate Change Business Forum (CCBF) has launched its “What’s Your Story” campaign, the first awareness drive since its establishment in March last year. The drive is meant to draw public attention to the adverse impact of climate change but more importantly, encourage corporations in Hong Kong to put in their best practice and build a greener and more competitive economy.
Leveraging both print and online channels, Saatchi & Saatchi Hong Kong produced the work comprising MTR advertisements, a microsite (developed in associations with wwins Consulting), press advertisements and a direct mailing effort.
The agency also designed a new corporate identity for the forum: a leaf in the shape of a graph that depicts the change that the CCBF strives for.
Despite concerns by corporations towards climate change in recent years, the potential risks and opportunities it poses to businesses have not been well understood in Hong Kong.
According to HSBC Climate Confidence Monitor 2008, a disappointing number of only around 10 per cent of Hong Kongers believe businesses are not doing enough against climate change. Moreover, there is a large gap between awareness and emission reduction.
The Honorary Mr. Leung Chun-Ying GBS JP, Chairman, DTZ, Asia Pacific, Convenor of the Executive Council and Chairman of Patrons Committee, CCBF said, “The climate change challenge is all of our business. Its future regulations and impacts poses a significant risk to the prospect of our sustainable economy and society, and is therefore a priority subject for us all in Hong Kong. This campaign is a timely call to action to all business in Hong Kong. It is high time that we acted immediately to mitigate the problem for the good of business, economy and our daily lives.”
The MTR advertisements comprise a set of four posters, each depicting a unique and inspiring story of energy saving initiatives taken by corporate giants: HSBC, Cathay Pacific, Hang Seng Bank and OOCL. The images convey a sense of creativity, playfulness and imagination with a message that challenges other businesses to come up with their own actions for climate change.
The corporate efforts featured include: HSBC’s commitment to be the “World’s first carbon neutral bank” that considers the environment and influences its neighbourhood; Hang Seng Bank’s “An electronic statement” about how it saves 10 million sheets of paper per year using electronic statement; Cathay Pacific’s “Fly further” featuring its planes which are 26 per cent more fuel efficient and OOCL’s “Fragile cargo” telling people how it maximizes fuel efficiency for a cleaner environment.
These stories are just a small part of the collective efforts of the 27 companies that have joined the Climate Change Business Forum (CCBF). Apart from drawing people’s attention to the achievements of these four corporations, most importantly, CCBF aims to encourage individuals and companies in all sizes to share and communicate their energy saving stories via their newly created interactive platform www.whatsyourstory.com.hk, which was launched simultaneously.
Built around CCBF’s core value, the specially designed, highly dynamic microsite has
adopted the latest flash technology with the creation of a complex algorithm that consumes fewer CPU resources and thus helps to reduce emission of carbon dioxide. Thus, the website itself saves energy. The use of black as the site’s background color is also an energy saving courtesy for those still using CRT monitors as these consume significantly more power to display a white background.
Ciara Shannon, Project Director of CCBF said, “CCBF is grateful to Saatchi & Saatchi–the Lovemarks Company, for crafting the advertising campaign, to wwwins Consulting, part of the Isobar network, for creating the dynamic microsite and MS&L for media communications work. We are also grateful to MTR for providing pro-bono advertising space. The pro-bono efforts of these corporations are part of their membership to CCBF, but most importantly are crucial in helping us spread the message.”
“We are also extremely encouraged by the wholehearted support of CCBF’s companies over the past year in their commitment to reduce emissions and be actively involved with the forum. Now, with this highly-interactive campaign rolled out, we hope more corporations will join in the effort and share their stories to help create a climate friendly business environment that ultimately leads to a low carbon Hong Kong.”
............................................................................
Read SAATCHI & SAATCHI ARTICLES on TAXI Design Network
Tanya LeSieur Joins Saatchi & Saatchi LA
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February 2009
The Climate Change Business Forum (CCBF) has launched its “What’s Your Story” campaign, the first awareness drive since its establishment in March last year. The drive is meant to draw public attention to the adverse impact of climate change but more importantly, encourage corporations in Hong Kong to put in their best practice and build a greener and more competitive economy.
Leveraging both print and online channels, Saatchi & Saatchi Hong Kong produced the work comprising MTR advertisements, a microsite (developed in associations with wwins Consulting), press advertisements and a direct mailing effort.
The agency also designed a new corporate identity for the forum: a leaf in the shape of a graph that depicts the change that the CCBF strives for.
Despite concerns by corporations towards climate change in recent years, the potential risks and opportunities it poses to businesses have not been well understood in Hong Kong.
According to HSBC Climate Confidence Monitor 2008, a disappointing number of only around 10 per cent of Hong Kongers believe businesses are not doing enough against climate change. Moreover, there is a large gap between awareness and emission reduction.
The Honorary Mr. Leung Chun-Ying GBS JP, Chairman, DTZ, Asia Pacific, Convenor of the Executive Council and Chairman of Patrons Committee, CCBF said, “The climate change challenge is all of our business. Its future regulations and impacts poses a significant risk to the prospect of our sustainable economy and society, and is therefore a priority subject for us all in Hong Kong. This campaign is a timely call to action to all business in Hong Kong. It is high time that we acted immediately to mitigate the problem for the good of business, economy and our daily lives.”
The MTR advertisements comprise a set of four posters, each depicting a unique and inspiring story of energy saving initiatives taken by corporate giants: HSBC, Cathay Pacific, Hang Seng Bank and OOCL. The images convey a sense of creativity, playfulness and imagination with a message that challenges other businesses to come up with their own actions for climate change.
The corporate efforts featured include: HSBC’s commitment to be the “World’s first carbon neutral bank” that considers the environment and influences its neighbourhood; Hang Seng Bank’s “An electronic statement” about how it saves 10 million sheets of paper per year using electronic statement; Cathay Pacific’s “Fly further” featuring its planes which are 26 per cent more fuel efficient and OOCL’s “Fragile cargo” telling people how it maximizes fuel efficiency for a cleaner environment.
These stories are just a small part of the collective efforts of the 27 companies that have joined the Climate Change Business Forum (CCBF). Apart from drawing people’s attention to the achievements of these four corporations, most importantly, CCBF aims to encourage individuals and companies in all sizes to share and communicate their energy saving stories via their newly created interactive platform www.whatsyourstory.com.hk, which was launched simultaneously.
Built around CCBF’s core value, the specially designed, highly dynamic microsite has
adopted the latest flash technology with the creation of a complex algorithm that consumes fewer CPU resources and thus helps to reduce emission of carbon dioxide. Thus, the website itself saves energy. The use of black as the site’s background color is also an energy saving courtesy for those still using CRT monitors as these consume significantly more power to display a white background.
Ciara Shannon, Project Director of CCBF said, “CCBF is grateful to Saatchi & Saatchi–the Lovemarks Company, for crafting the advertising campaign, to wwwins Consulting, part of the Isobar network, for creating the dynamic microsite and MS&L for media communications work. We are also grateful to MTR for providing pro-bono advertising space. The pro-bono efforts of these corporations are part of their membership to CCBF, but most importantly are crucial in helping us spread the message.”
“We are also extremely encouraged by the wholehearted support of CCBF’s companies over the past year in their commitment to reduce emissions and be actively involved with the forum. Now, with this highly-interactive campaign rolled out, we hope more corporations will join in the effort and share their stories to help create a climate friendly business environment that ultimately leads to a low carbon Hong Kong.”
............................................................................
Read SAATCHI & SAATCHI ARTICLES on TAXI Design Network
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