Daily News
The Goldstein Group Offers A New Brand Of Seduction
02 Mar 2009
PRESS RELEASE
February 2009
Supermarket seductress, Terri Goldstein, is now back in the branding scene since splitting off from IQ, the renowned New York branding firm co-founded by her in 1995.
Calling her new setup The Goldstein Group, Goldstein and a mid-sized team of packaging experts, including Darcy Bolker as Chief Creative, is now serving specialist services in restaging iconic brands for today’s ever-changing market. The company draws on a combined 30 years of experience to navigate every phase of the branding process from strategy to design and to production.
The author of breakthrough research on consumer behavior, recall and sensory motivation in the retail environment, Goldstein has developed a core strategy for supermarket seduction: Shelf Sight Sequence, a proprietary four-step approach to brand positioning, messaging and design.
"At retail, a brand has five seconds or less to highjack the consumer's emotions," explains Goldstein.
"Shelf Sight Sequence facilitates the development of specific visual cues that will resonate with the consumer all the way to the register."
The firm also makes ample use of more traditional methods like brand equity reviews and cross-category ideation sessions, which clients are always encouraged to attend. On average, brands restaged by The Goldstein Group - including Cortizone•10, One-A-Day, Bayer Aspirin, Unisom, Heinz, and ACT - experience a 15-25% growth in sales volume within a year of hitting retail shelves.
The Goldstein Group received recognition from Graphic Design USA for the 2008 packaging of Bayer Heart Advantage.
February 2009
Supermarket seductress, Terri Goldstein, is now back in the branding scene since splitting off from IQ, the renowned New York branding firm co-founded by her in 1995.
Calling her new setup The Goldstein Group, Goldstein and a mid-sized team of packaging experts, including Darcy Bolker as Chief Creative, is now serving specialist services in restaging iconic brands for today’s ever-changing market. The company draws on a combined 30 years of experience to navigate every phase of the branding process from strategy to design and to production.
The author of breakthrough research on consumer behavior, recall and sensory motivation in the retail environment, Goldstein has developed a core strategy for supermarket seduction: Shelf Sight Sequence, a proprietary four-step approach to brand positioning, messaging and design.
"At retail, a brand has five seconds or less to highjack the consumer's emotions," explains Goldstein.
"Shelf Sight Sequence facilitates the development of specific visual cues that will resonate with the consumer all the way to the register."
The firm also makes ample use of more traditional methods like brand equity reviews and cross-category ideation sessions, which clients are always encouraged to attend. On average, brands restaged by The Goldstein Group - including Cortizone•10, One-A-Day, Bayer Aspirin, Unisom, Heinz, and ACT - experience a 15-25% growth in sales volume within a year of hitting retail shelves.
The Goldstein Group received recognition from Graphic Design USA for the 2008 packaging of Bayer Heart Advantage.
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Strategia Design Receives Small, Woman-Owned Business Certification
02 Mar 2009
PRESS RELEASE
February 2009
Strategia Design, an award-winning packaging design and brand consultancy firm has just received its Small, Woman-Owned Business certification from the Women's Business Enterprise National Council (WBENC).
"This designation is an important step in our growth strategy," says Deborah Ginsburg, owner and lead designer.
“Our senior design team is poised to take on more full-service packaging design projects. The Woman-Owned Business certification gives us access to larger companies that need our specialized design skills and also need to fulfill government set-aside requirements."
Ginsburg and her team have been designing winning brands for over 15 years including packaging for grocery chains H.E.B, Ahold, USA, Smart and Final, Whitehouse Foods, and Cuisine Solutions to name a few.
"We're eager to expand our portfolio and help companies with their design needs in this challenging economic climate," says Ginsburg.
"Our designers are in touch with the consumer's pulse, both men and women, and are confident that we can make a difference through our packaging designs."
February 2009
Strategia Design, an award-winning packaging design and brand consultancy firm has just received its Small, Woman-Owned Business certification from the Women's Business Enterprise National Council (WBENC).
"This designation is an important step in our growth strategy," says Deborah Ginsburg, owner and lead designer.
“Our senior design team is poised to take on more full-service packaging design projects. The Woman-Owned Business certification gives us access to larger companies that need our specialized design skills and also need to fulfill government set-aside requirements."
Ginsburg and her team have been designing winning brands for over 15 years including packaging for grocery chains H.E.B, Ahold, USA, Smart and Final, Whitehouse Foods, and Cuisine Solutions to name a few.
"We're eager to expand our portfolio and help companies with their design needs in this challenging economic climate," says Ginsburg.
"Our designers are in touch with the consumer's pulse, both men and women, and are confident that we can make a difference through our packaging designs."
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