The biggest, most lavish book production of the 20th century is back!

Sumo, a titanic book in every respect: a 480-page tribute to the 20th century's most influential, intriguing and controversial photographer, it broke records for weight, dimensions, and resale price.

Helmut Newton (1920–2004) always demonstrated a healthy disdain for easy or predictable solutions. Sumo—a bold and unprecedented publishing venture—was an irresistible project. The idea of a spectacular compendium of images, a book with the dimensions of a private exhibition, reproduced to exceptional page size and to state-of-the-art origination and printing standards, emerged from an open, exploratory dialogue between photographer and publisher.

With the physically commanding Sumo weighing in—boxed and shrink-wrapped—at 35.4 kilos, Newton created a landmark book that stood head and shoulders above anything previously attempted, either in terms of conceptual extravagance or technical specifications.

Published in an edition of 10,000 signed and numbered copies, Sumo sold out soon after publication and quickly multiplied its value. This worldwide publishing sensation now features in numerous important collections around the world, including New York's Museum of Modern Art. Legendary Sumo copy number one, autographed by over 100 of the book's featured celebrities, also broke the record for the most expensive book published in the 20th century, selling at auction in Berlin on April 6, 2000 for 620,000 German Marks – approximately $430,000.

Sumo established new standards for the art monograph genre, and secured a prominent place in photo-book history. This new edition is the fulfillment of an ambition conceived some years ago by Helmut Newton. He would surely be pleased that, a decade on from its first publication, SUMO—now in a format that allows for a more democratic distribution—will reach the widest possible audience.

However, proud owners of the new edition won't wrestle with their copy of Sumo. It comes with a unique stand for displaying the book at home.

NBC Universal and American Express announced today the launch of “Shine A Light,” calling for people across the country to nominate and vote for the small business story that most inspires them. Now more than ever, people cherish the small businesses in their neighborhood, and through this program, they can spotlight small business owners for all that they do, and the role they play in driving economic recovery.

“Shine A Light,” which marks the largest ever cross property campaign at NBCU, will award the winning small business with $100,000 in grant and marketing support from American Express, and the people who nominate the three small business finalists will each receive a $3,000 American Express Gift Card. People are encouraged to participate in the program by nominating, “spotlighting” and voting at www.nbc.com/shinealight, a microsite developed and hosted by iVillage.

Beginning immediately, NBCU and American Express invite the public to nominate and vote online for the small business story that most inspires them based on innovation, community spirit and customer service. The nominations will be vetted by NBCU and American Express and then judged by talk show host and entrepreneur Ellen DeGeneres, fashion designer and entrepreneur Diane von Furstenberg, and MSNBC’s small business expert and host JJ Ramberg, to narrow the field to three finalists. The public will ultimately vote for the winning small business to be announced on October 19. The winning small business will receive a $50,000 grant and $50,000 marketing support from American Express and will be featured on MSNBC’s small business show, “Your Business.”

“People across the country care about the local shop down the street and the restaurant downtown – these are places where relationships are formed, memories are made and dreams are realized,” said Nancy Smith, Vice President, Global Media, Content and Community, American Express. “The passion, dedication and resilience of these business owners are especially relevant in times like these – they are the key drivers of economic recovery, and through this program, we look forward to spotlighting the wonderful work that they do every day.”

“We’re thrilled to join forces with American Express to help celebrate and support America’s small businesses,” added Mike Pilot, President of Sales and Marketing, NBC Universal. “We’re extremely proud of this campaign which shows how collaboration with a client and their agencies can lead to a smart, layered and custom enterprise marketing solution that covers everything from talent to technology. ‘Shine A Light’ highlights the full scope of our capabilities, using the diverse platforms of NBCU to deliver a unique and creative solution that engages consumers and delivers the targeted results our clients are looking for.”

To nominate, vote or to obtain more information, please click here.