A first for New York Fashion Week, The GreenShows Eco-Fashion Week is the only premiere fashion event exclusively committed to eco-friendly, ethically sound, fair-trade fashion in New York City. This two-day event will feature a selection of eco-conscious fashion designers who have been given the opportunity, support and resources to show their Spring/Summer 2010 collection under one roof.

The GreenShows Eco Fashion Week at King Of Greene Street will occupy the entire first floor, 4,000 sq ft retail and gallery space, located at 72 Greene Street in Soho, NYC’s downtown fashion and shopping district, and runs from September 15 to 16, 2009. This is a closed event and is by-invitation only.

The runway shows will include eco-fashion designers Izzy Lane, Bahar Shahpar, House Of Organic, Lara Miller, Mr. Larkin, and STUDY by Tara St James and a presentation by Bodkin.

“We should not have to sacrifice our planet for fashion. The fashion industry needs to be more accountable to environmental damage and pollution. While eco-designers are leading the way for a more sustainable lifestyle, without sacrificing style, prominent fashion designers need to take on more responsibility to safeguard our natural resources and achieve zero waste. The GreenShows is designed to foster and support eco-designers to continue creating fashion and as a platform to bring eco-fashion mainstream,” said Eric Dorfman, founder of EdMedia Inc. and The GreenShows

The GreenShows is proud to partner with the Rainforest Action Network (RAN) to host our opening night event on September 15. With their new campaign "Don't Bag Indonesia's Rainforests," RAN is reaching out to over 100 fashion and luxury product companies who, some unknowingly, are using custom paper packaging such as shopping bags, made from the pulp of trees felled in the endangered tropical rainforests in Indonesia. Driven by market demand from the United States, the rapid destruction of Indonesia’s rainforests is causing massive global greenhouse gas emissions, destroying Indigenous communities, threatening unique ecosystems and pushing species like orangutans and Sumatran tigers to extinction.

With innovative green fashion also comes eco-friendly hair and makeup by John Masters Organics and DEX New York, respectively.

And extending beyond fashion and style, The GreenShows will also debut BodegaGreen, a replica of a neighborhood convenience store featuring a selection of lifestyle eco-products.

The GreenShows will follow a rigorous path, from top to bottom, to make sure the production is 100% environmentally-friendly and energy efficient. From the runway to the lighting, the design team will use recycled, recyclable, and compostable material to create a beautiful and resource conscious layout as a backdrop to the collections.

Narciso Rodriguez, known for his sleek and sculpted fashion design, has been accorded the distinguished title of "Mercedes-Benz Presents" designer for this season's spring 2010 fashion shows at Bryant Park from September 10-17, 2009.

Returning to the iconic tents of Mercedes-Benz Fashion Week for a second season, Narciso Rodriguez is showing his collection on September 15 at the Tent at Mercedes-Benz Fashion Week in Bryant Park. As a Mercedes-Benz Presents designer, Narciso is being recognized and supported for his dedication to quality materials, unique style and innovative design.

"It is a great honor to have been chosen by Mercedes-Benz as their Presents designer," said Rodriguez.

"We are both dedicated to innovation in design and the highest level of quality." Narciso joins an influential group of past Mercedes-Benz Presents designers including Monique Lhuillier, Badgley Mischka, Yigal Azrouel, Red Carter and CHADO Ralph Rucci.

"Narciso Rodriquez is a perfect choice to be the Mercedes-Benz Presents designer as his clothes are designed and executed with the same precision, structure and attention to detail as a Mercedes-Benz," said Fern Mallis, SVP of IMG Fashion.

Mercedes-Benz made its selection for this season's Presents designer based on Rodriguez's classic yet modern collections that reflect a sleek and structured approach. "The spring 2010 Collection was greatly influenced by the sculpture of Barbara Hepworth," added Rodriguez. "The three dimensional and graphic shapes that are her work became a constant source of inspiration while I sketched and created the coming season."

He received his formal education at the prestigious Parsons School of Design in New York and is the first designer to win the Council of Fashion Designers of America Womenswear Designer of the Year Award, two years in a row. His designs have been worn by celebrities including Sarah Jessica Parker, Claire Danes and First Lady Michelle Obama.

"Mercedes-Benz and Narciso Rodriguez share a distinct brand characteristic that centers around timeless elegance melded with new modernity," said Lisa Holladay, Brand Experience Manager for Mercedes-Benz.

"Attendees of Mercedes-Benz Fashion Week will see a commonality between Narciso's design expression with the taut lines and edgy silhouette of the new E-Class sedan and coupe, two models that will take center stage at this season's fashion shows."

Narciso Rodriguez is among more than sixty designers that will present their spring 2010 collections at Mercedes-Benz Fashion Week, including Diane von Furstenberg, Michael Kors, Phillip Lim 3.1 and HERVE LEGER by MAX AZRIA.

Narciso Rodriguez has redefined American style over the last two decades, designing key looks in popular culture including Michelle Obama's Election Day dress and the wedding gown that Carolyn Bessette wore when she married John Kennedy, Jr. His style is American with a European influence and Latin at heart pulling inspiration from architectural design, haute couture and his Cuban heritage.