It was a weekend filled with seminars and tequila shots as L*Space Swimwear walked away for the third time with the first three-time consecutive win – a first in SIMA history – with the Women’s Swim Brand Of The Year award and the first time win-Women’s Marketing Campaign Of The Year during the 2009 SIMA Image Awards in San Jose del Cabo Mexico on October 2.

Nabbing the third time win for Women’s Swim Brand of the Year, L*Space was chosen as THE winner out of a pool of the surf industries most recognized brands for having the most exciting designs, brand appeal, and significant business growth. L*Space Swimwear Founder and Creative Director Monica Wise and Sales and Marketing assistant Joni Parmer accepted the brand’s win.

“I am so thrilled to be honored with this award for the third year in a row,” said L*Space Founder and Creative Director Monica Wise.

“It’s exciting to be in an industry where my peers are constantly challenging me to create exciting and innovate product every season.”

But it didn’t stop there. L*Space was also nominated for the first time and took home the win for Women’s Marketing Campaign of the Year for their campaign that simply asked: “What’s Your L?” Proving to have many legs within the industry and beyond, and with constant branding through media blasts, grass-roots events, and stellar retailer relations, L*Space was victorious proving that the simplest campaign can be the most memorable and effective.

“It’s unbelievable.” Wise said, still a bit stunned from the win.

“We couldn’t have done it without the amazing people who make up the L*Space sales, marketing, and PR team, and my partners Dac Clark and Paul Carr from C&C. I owe it all to them.”

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