Facto Saatchi & Saatchi has been appointed by IRT (Reunion Island Department of Tourism) to help raise the island’s attractiveness as a holiday destination for the French market, through a new Euro 2 million campaign.

The appointment came after a pitch process that involved several major European agencies, making the win even more impressive.

To help make Reunion a ‘best in class’ destination on French television, the agency has employed the talents of the director Tanguy Thuaud (who is Yann Arthus-Bertrand’s director, the renowned aerial photographer and director of the movie “Home”), to create TV ads featuring spectacular aerial views of the island. The TV campaign is supported by press and poster work.

Commenting on the win, Facto Saatchi & Saatchi CEO Francois Mandroux said, “For 25 years, only Parisian agencies have worked on Reunion Island Department of Tourism. Today, we are really happy that this budget comes back to its roots in Reunion: this is proof that we have gained recognition at an international level.”


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