OpenX And Microsoft Announce Advertising Technology Partnership
02 Nov 2009
OpenX Technologies, a leading independent ad server for web publishers, and Microsoft Corp. have entered a partnership that will allow the companies to cross-market and promote products to their respective publisher bases.
Under terms of the multi-year agreement, OpenX becomes a preferred partner to publishers for enterprise ad serving solutions. In addition, OpenX will promote Microsoft's Content Ads monetization products - as well as other products that may be developed in the future - to its existing base of web publisher customers.
OpenX and Microsoft will each enjoy significant benefits from the partnership. Most notably, Microsoft will have a major distribution channel for its monetization products through OpenX's community of more than 150,000 websites that serve more than 300 billion ads per month. OpenX will, in turn, gain access to a new base of potential customers - via referrals from Microsoft - for its enterprise advertising technology and services.
The Content Ads component of the agreement follows a successful trial Microsoft and OpenX began in August 2008, during which OpenX provided invitations to its publishers to test the product. Content Ads matches ads to relevant editorial content, allowing advertisers to increase campaign effectiveness, which can allow publishers to achieve a higher yield on certain types of inventory.
As part of the agreement, OpenX will promote Content Ads in two ways. First, OpenX will integrate Content Ads so that it can be used by publishers who sign up for OpenX Market to better monetize their pages. The company will also build a plug-in to OpenX Ad Server so existing publisher customers can more easily sign up for Content Ads and implement it on their website(s). OpenX is the first reseller approved by Microsoft to build a plug-in for Content Ads.
"We're pleased to build on the foundation we laid last year and we're especially pleased that Microsoft has selected OpenX as a technology partner," said Tim Cadogan, CEO, OpenX.
"We think our product suite is particularly well-suited to helping grow the businesses of those new publishers Microsoft will refer to us. Similarly, we think that Content Ads will provide an additional and important monetization option for existing OpenX publishers, while helping them increase their advertising revenue."
"Microsoft believes that rapid innovation and openness is foundational to great advertising technology," said Scott Howe, corporate VP of Microsoft's Advertiser & Publisher Solutions, the company's ad technology and monetization platform.
"We are pleased to partner with a company that supports this vision. OpenX is a leading technology provider of valuable options and solutions to the publisher community and, by extension, the digital advertising ecosystem as a whole."
Under terms of the multi-year agreement, OpenX becomes a preferred partner to publishers for enterprise ad serving solutions. In addition, OpenX will promote Microsoft's Content Ads monetization products - as well as other products that may be developed in the future - to its existing base of web publisher customers.
OpenX and Microsoft will each enjoy significant benefits from the partnership. Most notably, Microsoft will have a major distribution channel for its monetization products through OpenX's community of more than 150,000 websites that serve more than 300 billion ads per month. OpenX will, in turn, gain access to a new base of potential customers - via referrals from Microsoft - for its enterprise advertising technology and services.
The Content Ads component of the agreement follows a successful trial Microsoft and OpenX began in August 2008, during which OpenX provided invitations to its publishers to test the product. Content Ads matches ads to relevant editorial content, allowing advertisers to increase campaign effectiveness, which can allow publishers to achieve a higher yield on certain types of inventory.
As part of the agreement, OpenX will promote Content Ads in two ways. First, OpenX will integrate Content Ads so that it can be used by publishers who sign up for OpenX Market to better monetize their pages. The company will also build a plug-in to OpenX Ad Server so existing publisher customers can more easily sign up for Content Ads and implement it on their website(s). OpenX is the first reseller approved by Microsoft to build a plug-in for Content Ads.
"We're pleased to build on the foundation we laid last year and we're especially pleased that Microsoft has selected OpenX as a technology partner," said Tim Cadogan, CEO, OpenX.
"We think our product suite is particularly well-suited to helping grow the businesses of those new publishers Microsoft will refer to us. Similarly, we think that Content Ads will provide an additional and important monetization option for existing OpenX publishers, while helping them increase their advertising revenue."
"Microsoft believes that rapid innovation and openness is foundational to great advertising technology," said Scott Howe, corporate VP of Microsoft's Advertiser & Publisher Solutions, the company's ad technology and monetization platform.
"We are pleased to partner with a company that supports this vision. OpenX is a leading technology provider of valuable options and solutions to the publisher community and, by extension, the digital advertising ecosystem as a whole."
blog comments powered by Disqus
2010 CLIO Awards Open For Submissions
02 Nov 2009
The CLIO Awards, one of the world's most recognized international advertising and design competitions honoring creative excellence and innovation in the industry, has announced that the online entry system for the 2010 Awards Program is now accepting submissions.
Submission deadlines and event details will be announced later this year.
The CLIO Awards has maintained its long-standing commitment to celebrate creative excellence, honoring a powerful form of communication and its impact on modern culture. At the same time, the CLIO Awards remains focused on evolving with the industry in order to acknowledge the most current breakthrough work. CLIO's iconic statue is the most widely recognized and coveted symbol of the industry's creative accomplishments.
The CLIO Awards has made an improvement to the Interactive medium in order to accommodate the wide range of entry submissions. Once the entrant has selected the Interactive medium, the new entry process provides an additional opportunity to segment entries including: Website & Microsite; Banner & Other Display; Mobile; Viral; and Other Interactive.
"Due to the growing number of interactive entries submitted to the CLIO Awards, we decided to provide specific entry types, in order to support newer forms of advertising, including mobile and viral campaigns," said Karl Vontz, director of events, AdweekMedia & CLIO Awards.
"Providing this additional layer of choices within the broad interactive medium allows both the entrant and judges to further distinguish what makes this particular entry significant among other similar campaigns."
For more information click here.
Submission deadlines and event details will be announced later this year.
The CLIO Awards has maintained its long-standing commitment to celebrate creative excellence, honoring a powerful form of communication and its impact on modern culture. At the same time, the CLIO Awards remains focused on evolving with the industry in order to acknowledge the most current breakthrough work. CLIO's iconic statue is the most widely recognized and coveted symbol of the industry's creative accomplishments.
The CLIO Awards has made an improvement to the Interactive medium in order to accommodate the wide range of entry submissions. Once the entrant has selected the Interactive medium, the new entry process provides an additional opportunity to segment entries including: Website & Microsite; Banner & Other Display; Mobile; Viral; and Other Interactive.
"Due to the growing number of interactive entries submitted to the CLIO Awards, we decided to provide specific entry types, in order to support newer forms of advertising, including mobile and viral campaigns," said Karl Vontz, director of events, AdweekMedia & CLIO Awards.
"Providing this additional layer of choices within the broad interactive medium allows both the entrant and judges to further distinguish what makes this particular entry significant among other similar campaigns."
For more information click here.
blog comments powered by Disqus