2010 CLIO Awards Open For Submissions
02 Nov 2009
The CLIO Awards, one of the world's most recognized international advertising and design competitions honoring creative excellence and innovation in the industry, has announced that the online entry system for the 2010 Awards Program is now accepting submissions.
Submission deadlines and event details will be announced later this year.
The CLIO Awards has maintained its long-standing commitment to celebrate creative excellence, honoring a powerful form of communication and its impact on modern culture. At the same time, the CLIO Awards remains focused on evolving with the industry in order to acknowledge the most current breakthrough work. CLIO's iconic statue is the most widely recognized and coveted symbol of the industry's creative accomplishments.
The CLIO Awards has made an improvement to the Interactive medium in order to accommodate the wide range of entry submissions. Once the entrant has selected the Interactive medium, the new entry process provides an additional opportunity to segment entries including: Website & Microsite; Banner & Other Display; Mobile; Viral; and Other Interactive.
"Due to the growing number of interactive entries submitted to the CLIO Awards, we decided to provide specific entry types, in order to support newer forms of advertising, including mobile and viral campaigns," said Karl Vontz, director of events, AdweekMedia & CLIO Awards.
"Providing this additional layer of choices within the broad interactive medium allows both the entrant and judges to further distinguish what makes this particular entry significant among other similar campaigns."
For more information click here.
Submission deadlines and event details will be announced later this year.
The CLIO Awards has maintained its long-standing commitment to celebrate creative excellence, honoring a powerful form of communication and its impact on modern culture. At the same time, the CLIO Awards remains focused on evolving with the industry in order to acknowledge the most current breakthrough work. CLIO's iconic statue is the most widely recognized and coveted symbol of the industry's creative accomplishments.
The CLIO Awards has made an improvement to the Interactive medium in order to accommodate the wide range of entry submissions. Once the entrant has selected the Interactive medium, the new entry process provides an additional opportunity to segment entries including: Website & Microsite; Banner & Other Display; Mobile; Viral; and Other Interactive.
"Due to the growing number of interactive entries submitted to the CLIO Awards, we decided to provide specific entry types, in order to support newer forms of advertising, including mobile and viral campaigns," said Karl Vontz, director of events, AdweekMedia & CLIO Awards.
"Providing this additional layer of choices within the broad interactive medium allows both the entrant and judges to further distinguish what makes this particular entry significant among other similar campaigns."
For more information click here.
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Saatchi & Saatchi: New Campaign For IOM Encourages Responsible Buying
02 Nov 2009
Saatchi & Saatchi Switzerland has launched a new European campaign for IOM (International Organization for Migration). The campaign, which was launched on 19 October at Place Schuman in Brussels to coincide with the third EU Anti-Trafficking Day, and the start of a European ministerial conference on global EU action against human trafficking, urges consumers to play a greater role in ending this abuse.
The objective of the campaign is to open up the public debate on human labour trafficking and to kick start a change in consumer behaviour. The campaign is built upon the global insight that most consumers want to buy brands and products that match and reflect their human and ethical values. However, many consumers in industrialized countries do not realize that currently they may be contributing to the plight of humans being trafficked behind the simple, everyday things they purchase. This campaign encourages people to ask the question, “What lies behind the things we buy?”
“To talk about it is to expose it,” says Kerry Petty, Global Group Account Director, Saatchi & Saatchi, Switzerland, who leads the campaign.
“We live in a world where the consumer has more control than ever before because they have choices. It is important that the brands and products reflect their ethical values, otherwise, they can choose something else.”
The campaign consists of an event featuring a giant inverted shopping trolley imprisoning models representing migrant workers, along with a 30 second TV spot and online support. The first airing of this TVC is on RTL (Belgium) and Euro News. Consumers are also encouraged to visit www.buyresponsibly.org to find out more about human trafficking for labour exploitation and what they can do to help end it.
“We are not asking consumers to change the world,” says Philippe Schwaar, Saatchi & Saatchi Switzerland’s Creative Director on the campaign, “but if people took a stand by requiring that their products are proven to be human trafficking free, it’s a start. Thereby, corporations which ignore this social dimension in their manufacturing will increasingly tend to be rejected by the consumer.”
Since the launch event, 300 press articles have been written around the world about the campaign, 280 people have joined the related Facebook group (Responsible Buyers). There were also over 9000 visitors on campaign’s website (www.buyresponsibly.org) in just 4 days.
The objective of the campaign is to open up the public debate on human labour trafficking and to kick start a change in consumer behaviour. The campaign is built upon the global insight that most consumers want to buy brands and products that match and reflect their human and ethical values. However, many consumers in industrialized countries do not realize that currently they may be contributing to the plight of humans being trafficked behind the simple, everyday things they purchase. This campaign encourages people to ask the question, “What lies behind the things we buy?”
“To talk about it is to expose it,” says Kerry Petty, Global Group Account Director, Saatchi & Saatchi, Switzerland, who leads the campaign.
“We live in a world where the consumer has more control than ever before because they have choices. It is important that the brands and products reflect their ethical values, otherwise, they can choose something else.”
The campaign consists of an event featuring a giant inverted shopping trolley imprisoning models representing migrant workers, along with a 30 second TV spot and online support. The first airing of this TVC is on RTL (Belgium) and Euro News. Consumers are also encouraged to visit www.buyresponsibly.org to find out more about human trafficking for labour exploitation and what they can do to help end it.
“We are not asking consumers to change the world,” says Philippe Schwaar, Saatchi & Saatchi Switzerland’s Creative Director on the campaign, “but if people took a stand by requiring that their products are proven to be human trafficking free, it’s a start. Thereby, corporations which ignore this social dimension in their manufacturing will increasingly tend to be rejected by the consumer.”
Since the launch event, 300 press articles have been written around the world about the campaign, 280 people have joined the related Facebook group (Responsible Buyers). There were also over 9000 visitors on campaign’s website (www.buyresponsibly.org) in just 4 days.
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