UGO Entertainment has been creating quality lifestyle content for the coveted 18-34 male demographic, exclusively online, for more than 10 years. The company's flagship brands, UGO.com and 1UP.com, provide in-depth daily coverage of the latest developments in games and entertainment. A network of owned and affiliated online resources support the flagships with databases of game cheats, interactive games, celebrity pictures, news and more. UGO has earned a strong reputation as a trusted publisher and as a proven innovator that delivers customized, high-impact online advertising programs for its world-class client base.
Johnson will oversee the development and editorial operations across all of UGO's Internet properties, including UGO.com and its family of entertainment Web sites. His assignment will be to enhance and expand UGO's product offerings.
As general manager of 1UP, Shumaker will build upon the video game site's leadership position as a top destination for the hardcore gamer community. She will also work closely with the UGO sales organization and will support UGO's strategic advertising partnerships with game publishers.
Most recently, Johnson served as president and CFO of Modelinia, the first video-centric brand dedicated to covering the life of a supermodel. He was previously VP, content and business development for Hearst Magazines Digital Media, where he was responsible for creating Web-original content experiences, establishing syndication and distribution partnerships and developing the company's portfolio of Web sites. Johnson was also senior director, portal partnerships at IAC Search and Media (formerly Ask Jeeves) and held several executive roles at America Online, Inc.
Before joining Hearst, Shumaker served as SVP of worldwide sales and general manager of the Core Games Group at Double Fusion, Inc. Prior to that, she served as senior director, advertising sales for Electronic Arts and director of sponsorship sales for Quokka Sports and its joint venture with NBC. She was named to Digital Media Wire's list of "25 Executives to Watch in Digital Entertainment" in 2008 and was recognized in Advertising Age's 2005 "Women to Watch" report.
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