The team developed Creativesear.ch, an aggregate search engine that provides results in the form of pictures, text, film and music. In its first month, the site became the single biggest referring site to www.dandad.org/studentawards.
“Petter & Kasper did what creative thinkers should - they saw a problem and solved it,” said D&AD president and AMV.BBDO ECD Paul Brazier.
“The creativesear.ch positions D&AD where it belongs - as the first place to go for inspiration. Most importantly, they answered the brief.”
He continues, “I was impressed by the fact that they understood the tone needed for D&AD and presented it in a clear and dynamic way. Well done to them, I’m looking forward to welcoming this team in to AMV for their work experience.”
Over half of Student Awards 2010 briefs include a placement as part of the prize. The winner of the Nokia interactive design brief will land a 3 to 6 months paid placement in their creative department; Which is offering a 12-week paid placement to one of the winners of the Integrated Communication brief; De Facto will offer a paid placement to a Viral brief winner, along with £1000 if they decide to use the idea.
Finally, New British Design will create a prototype and help market at least one of the winning furniture designs. Further additional benefits are available.
See the benefits and the briefs at www.dandad.org/studentawards.
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