Study: More Brand/Product Awareness From In-Game Advertising
03 Nov 2009
NeoEdge, the leading total solution provider of advanced digital media services in casual games for the PC, announces the publication of a study conducted by Frank N. Magid Associates to examine techniques to maximize advertising effectiveness within online casual games.
The study, fielded this year, utilized a control and exposed methodology and included a sample of more than 3,000 U.S. game players on the NeoEdge video advertising platform who were exposed to video advertisements from a leading online retailer. The research shows that video advertising displayed during gameplay sessions results in 5X increases in brand awareness and 3X increases in new product awareness. This is particularly compelling for companies seeking to reach the female market as 63% of the game players on the NeoEdge platform are women.
With the growing size and impact of casual gaming as an entertainment medium and the increasing importance of online video advertising as part of media buys, this study was commissioned to help advertisers better understand how to maximize the effectiveness of their online advertising dollars within the context of online casual games.
Dan Servos, CEO of NeoEdge said, "Previous studies have proved the deep level of engagement and positive emotional reinforcement that online casual games deliver. We wanted to conduct a study that would validate for advertisers the power of combining the uniquely engaged and receptive audience of our casual gamers with a television like, interactive video advertising solution delivered online. Clearly, online video ads shown using the NeoEdge platform during casual game play have a tremendously positive impact for brands. In fact we'll guarantee it."
NeoEdge provides the only digital media services platform that dynamically, safely and securely inserts high performing full-screen video mid-roll ads, overlay ads and sponsorship elements during premium gameplay.
The NeoEdge services platform also generates valuable, loyal consumer communities through sponsored social rewards in existing casual download and online flash games. Third party research, rich analytics & repeat advertiser campaign results demonstrate that NeoEdge delivers the best brand engagement performance available in the online game market today.
The study, fielded this year, utilized a control and exposed methodology and included a sample of more than 3,000 U.S. game players on the NeoEdge video advertising platform who were exposed to video advertisements from a leading online retailer. The research shows that video advertising displayed during gameplay sessions results in 5X increases in brand awareness and 3X increases in new product awareness. This is particularly compelling for companies seeking to reach the female market as 63% of the game players on the NeoEdge platform are women.
With the growing size and impact of casual gaming as an entertainment medium and the increasing importance of online video advertising as part of media buys, this study was commissioned to help advertisers better understand how to maximize the effectiveness of their online advertising dollars within the context of online casual games.
Dan Servos, CEO of NeoEdge said, "Previous studies have proved the deep level of engagement and positive emotional reinforcement that online casual games deliver. We wanted to conduct a study that would validate for advertisers the power of combining the uniquely engaged and receptive audience of our casual gamers with a television like, interactive video advertising solution delivered online. Clearly, online video ads shown using the NeoEdge platform during casual game play have a tremendously positive impact for brands. In fact we'll guarantee it."
NeoEdge provides the only digital media services platform that dynamically, safely and securely inserts high performing full-screen video mid-roll ads, overlay ads and sponsorship elements during premium gameplay.
The NeoEdge services platform also generates valuable, loyal consumer communities through sponsored social rewards in existing casual download and online flash games. Third party research, rich analytics & repeat advertiser campaign results demonstrate that NeoEdge delivers the best brand engagement performance available in the online game market today.
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AdSafe Enhances Brand Protection Platform
03 Nov 2009
AdSafe Media, a leader in online advertising brand protection and risk management, has partnered RuleSpace in the development of AdSafe's portfolio of Industry Protection Solutions.
AdSafe offers the industry's first independent, preventative brand protection solution which allows brand advertisers and agencies to prevent negative advertising associations from compromising brand equity or media efficiency. RuleSpace's categorization technology will add increased precision to AdSafe's content rating methodology, allowing AdSafe to provide industry-specific brand protection and regulatory compliance.
AdSafe co-founder and president, Helene Monat said, "We're excited about the increased capabilities this partnership will afford. We believe in utilizing proven best-in-class third-party solutions in combination with our proprietary heuristic technology. Following several months of exhaustive testing we have found that RuleSpace's highly accurate and scalable categorization technology will provide yet another layer of analysis for our platform. We are now able to broaden our services to include brand protection for individual industry needs, preventing such issues as off-label advertising for pharmaceutical marketers or marketing to minors for consumer product companies."
"We have been impressed by AdSafe's vision for brand marketers to have better control over the content adjacent to their advertising," said James Dirksen, managing member of RuleSpace.
"Having premier brands such as tier-one mobile networks operators, ISPs and computer security companies as customers at RuleSpace has made us sensitive to the need for online media to provide the same brand security as offline channels. The AdSafe vision of an independent content rating service which can actually stop ads from being shown in brand destructive environments is an exciting one and RuleSpace is delighted to be part of the underlying technology."
As the only brand protection platform unaffiliated with a specific ad-network or other service provider, AdSafe is uniquely positioned to increase the safety and efficiency of online advertising. Through this partnership with RuleSpace, AdSafe has strengthened its competitive position in an increasingly relevant segment of the online advertising industry.
AdSafe offers the industry's first independent, preventative brand protection solution which allows brand advertisers and agencies to prevent negative advertising associations from compromising brand equity or media efficiency. RuleSpace's categorization technology will add increased precision to AdSafe's content rating methodology, allowing AdSafe to provide industry-specific brand protection and regulatory compliance.
AdSafe co-founder and president, Helene Monat said, "We're excited about the increased capabilities this partnership will afford. We believe in utilizing proven best-in-class third-party solutions in combination with our proprietary heuristic technology. Following several months of exhaustive testing we have found that RuleSpace's highly accurate and scalable categorization technology will provide yet another layer of analysis for our platform. We are now able to broaden our services to include brand protection for individual industry needs, preventing such issues as off-label advertising for pharmaceutical marketers or marketing to minors for consumer product companies."
"We have been impressed by AdSafe's vision for brand marketers to have better control over the content adjacent to their advertising," said James Dirksen, managing member of RuleSpace.
"Having premier brands such as tier-one mobile networks operators, ISPs and computer security companies as customers at RuleSpace has made us sensitive to the need for online media to provide the same brand security as offline channels. The AdSafe vision of an independent content rating service which can actually stop ads from being shown in brand destructive environments is an exciting one and RuleSpace is delighted to be part of the underlying technology."
As the only brand protection platform unaffiliated with a specific ad-network or other service provider, AdSafe is uniquely positioned to increase the safety and efficiency of online advertising. Through this partnership with RuleSpace, AdSafe has strengthened its competitive position in an increasingly relevant segment of the online advertising industry.
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