AdSafe Enhances Brand Protection Platform
03 Nov 2009
AdSafe Media, a leader in online advertising brand protection and risk management, has partnered RuleSpace in the development of AdSafe's portfolio of Industry Protection Solutions.
AdSafe offers the industry's first independent, preventative brand protection solution which allows brand advertisers and agencies to prevent negative advertising associations from compromising brand equity or media efficiency. RuleSpace's categorization technology will add increased precision to AdSafe's content rating methodology, allowing AdSafe to provide industry-specific brand protection and regulatory compliance.
AdSafe co-founder and president, Helene Monat said, "We're excited about the increased capabilities this partnership will afford. We believe in utilizing proven best-in-class third-party solutions in combination with our proprietary heuristic technology. Following several months of exhaustive testing we have found that RuleSpace's highly accurate and scalable categorization technology will provide yet another layer of analysis for our platform. We are now able to broaden our services to include brand protection for individual industry needs, preventing such issues as off-label advertising for pharmaceutical marketers or marketing to minors for consumer product companies."
"We have been impressed by AdSafe's vision for brand marketers to have better control over the content adjacent to their advertising," said James Dirksen, managing member of RuleSpace.
"Having premier brands such as tier-one mobile networks operators, ISPs and computer security companies as customers at RuleSpace has made us sensitive to the need for online media to provide the same brand security as offline channels. The AdSafe vision of an independent content rating service which can actually stop ads from being shown in brand destructive environments is an exciting one and RuleSpace is delighted to be part of the underlying technology."
As the only brand protection platform unaffiliated with a specific ad-network or other service provider, AdSafe is uniquely positioned to increase the safety and efficiency of online advertising. Through this partnership with RuleSpace, AdSafe has strengthened its competitive position in an increasingly relevant segment of the online advertising industry.
AdSafe offers the industry's first independent, preventative brand protection solution which allows brand advertisers and agencies to prevent negative advertising associations from compromising brand equity or media efficiency. RuleSpace's categorization technology will add increased precision to AdSafe's content rating methodology, allowing AdSafe to provide industry-specific brand protection and regulatory compliance.
AdSafe co-founder and president, Helene Monat said, "We're excited about the increased capabilities this partnership will afford. We believe in utilizing proven best-in-class third-party solutions in combination with our proprietary heuristic technology. Following several months of exhaustive testing we have found that RuleSpace's highly accurate and scalable categorization technology will provide yet another layer of analysis for our platform. We are now able to broaden our services to include brand protection for individual industry needs, preventing such issues as off-label advertising for pharmaceutical marketers or marketing to minors for consumer product companies."
"We have been impressed by AdSafe's vision for brand marketers to have better control over the content adjacent to their advertising," said James Dirksen, managing member of RuleSpace.
"Having premier brands such as tier-one mobile networks operators, ISPs and computer security companies as customers at RuleSpace has made us sensitive to the need for online media to provide the same brand security as offline channels. The AdSafe vision of an independent content rating service which can actually stop ads from being shown in brand destructive environments is an exciting one and RuleSpace is delighted to be part of the underlying technology."
As the only brand protection platform unaffiliated with a specific ad-network or other service provider, AdSafe is uniquely positioned to increase the safety and efficiency of online advertising. Through this partnership with RuleSpace, AdSafe has strengthened its competitive position in an increasingly relevant segment of the online advertising industry.
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Design Firm Of Iconic Brands Does Its Own Rebrand
03 Nov 2009
Perspective: Branding, one of the rising names in global identity and packaging design, re-launched its own brand using the same winning strategy that has made household names out of its iconic clients including PepsiCo with brands like Lays potato chips, Doritos and Quaker Oats.
Having opened in 2005 with an original focus in packaged goods, Oakland, California-based Perspective: Branding has garnered multiple awards, including the 2008 Silver Pentaward for Packaging Design for the work on Doritos' Quest, as well as Graphic Design USA's American Package Design Award for both Doritos and PLEO.
"We're about building memorable brands through simple yet powerful ideas," said Perspective: Branding co-founder and Chief Strategy Officer Cal Walters.
"Our clients gain major success from our strategy in this economic climate, so we've taken on our own design challenge by changing our own strategy. Design firms often forget they're a brand themselves that need to stay relevant."
A challenger brand firm that has built global success the last four years, Perspective: Branding's new direction has already caught the attention of various experts and leading names in strategic design.
Eatbigfish, an internationally recognized branding consultancy leader specializing in challenger brand thinking and whose founder is credited with the international best-selling publication Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, is calling Perspective: Branding bold, winning and necessary to the survival of today's brand names.
"Like all the best brands, Perspective: Branding's design identity is an extension of who they are," said Eatbigfish partner Mark Barden.
"It's honest, bold and memorable. It's not posturing. In a world where trust is in decline, their mantra of 'Visible, Visceral, and Memorable' is simple and necessary."
Perspective: Branding is also poised to stand out in the retail industry with upcoming high-design projects for blue chip brands and innovative start-ups in the retail sector. The new work can be seen as early as the ' 09 winter holiday season. Walters and Co-Founder and Chief Creative Officer Simon Thorneycroft keep a grounded perspective on the gaining popularity of their design work.
"We hear all the time that style makes the brand. But style is not a replacement for an idea, it reinforces it," said Walters.
"Our job is to take what makes a brand special and make it memorable for everyone. It's the same brand offering with a better strategic idea around it. It's that assurance that turns a product into a household name."
Having opened in 2005 with an original focus in packaged goods, Oakland, California-based Perspective: Branding has garnered multiple awards, including the 2008 Silver Pentaward for Packaging Design for the work on Doritos' Quest, as well as Graphic Design USA's American Package Design Award for both Doritos and PLEO.
"We're about building memorable brands through simple yet powerful ideas," said Perspective: Branding co-founder and Chief Strategy Officer Cal Walters.
"Our clients gain major success from our strategy in this economic climate, so we've taken on our own design challenge by changing our own strategy. Design firms often forget they're a brand themselves that need to stay relevant."
A challenger brand firm that has built global success the last four years, Perspective: Branding's new direction has already caught the attention of various experts and leading names in strategic design.
Eatbigfish, an internationally recognized branding consultancy leader specializing in challenger brand thinking and whose founder is credited with the international best-selling publication Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders, is calling Perspective: Branding bold, winning and necessary to the survival of today's brand names.
"Like all the best brands, Perspective: Branding's design identity is an extension of who they are," said Eatbigfish partner Mark Barden.
"It's honest, bold and memorable. It's not posturing. In a world where trust is in decline, their mantra of 'Visible, Visceral, and Memorable' is simple and necessary."
Perspective: Branding is also poised to stand out in the retail industry with upcoming high-design projects for blue chip brands and innovative start-ups in the retail sector. The new work can be seen as early as the ' 09 winter holiday season. Walters and Co-Founder and Chief Creative Officer Simon Thorneycroft keep a grounded perspective on the gaining popularity of their design work.
"We hear all the time that style makes the brand. But style is not a replacement for an idea, it reinforces it," said Walters.
"Our job is to take what makes a brand special and make it memorable for everyone. It's the same brand offering with a better strategic idea around it. It's that assurance that turns a product into a household name."
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