AdSafe offers the industry's first independent, preventative brand protection solution which allows brand advertisers and agencies to prevent negative advertising associations from compromising brand equity or media efficiency. RuleSpace's categorization technology will add increased precision to AdSafe's content rating methodology, allowing AdSafe to provide industry-specific brand protection and regulatory compliance.
AdSafe co-founder and president, Helene Monat said, "We're excited about the increased capabilities this partnership will afford. We believe in utilizing proven best-in-class third-party solutions in combination with our proprietary heuristic technology. Following several months of exhaustive testing we have found that RuleSpace's highly accurate and scalable categorization technology will provide yet another layer of analysis for our platform. We are now able to broaden our services to include brand protection for individual industry needs, preventing such issues as off-label advertising for pharmaceutical marketers or marketing to minors for consumer product companies."
"We have been impressed by AdSafe's vision for brand marketers to have better control over the content adjacent to their advertising," said James Dirksen, managing member of RuleSpace.
"Having premier brands such as tier-one mobile networks operators, ISPs and computer security companies as customers at RuleSpace has made us sensitive to the need for online media to provide the same brand security as offline channels. The AdSafe vision of an independent content rating service which can actually stop ads from being shown in brand destructive environments is an exciting one and RuleSpace is delighted to be part of the underlying technology."
As the only brand protection platform unaffiliated with a specific ad-network or other service provider, AdSafe is uniquely positioned to increase the safety and efficiency of online advertising. Through this partnership with RuleSpace, AdSafe has strengthened its competitive position in an increasingly relevant segment of the online advertising industry.
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