Toshiba And ESPN Announce Innovative Campaign, Sponsorship
03 Nov 2009
Toshiba and ESPN, two companies built on innovation, have entered a new multi-platform sponsorship ad campaign launching in November and running throughout December of 2010.
The campaign, which will promote both Toshibatelevisions and laptops, contains digital elements across ESPN.com as well as traditional television spots, in an effort to reach ESPN fans across numerous screens.
The two companies are collaborating on four custom spots, which use humor to connect the ESPN fan to the Toshiba brand. The spots demonstrate the superior experience fans have when watching sports on a Toshiba LED TV or a laptop.
Two spots showcase Toshiba's LED TV, the flagship model of Toshiba's LCD TV category, highlighting innovative features and advanced technology that improve the high definition viewing experience. Two additional commercials feature Toshiba laptops, which provide the right blend of mobility and functionality, all designed to keep fans connected to sporting news and scores at all times.
In addition to traditional television commercials, the campaign features digital elements on ESPN.com and SportsCenter.com. Viewers will be able to vote for the "Innovative Play of the Week" online, tying in Toshiba's leadership in innovation with unique sports plays. In a related promotion, fans can vote for the "Innovative Play of the Year" to be entered into a product sweepstakes, which includes Toshiba prizes as well as an ultimate grand prize of a Toshiba laptop, a 55" LED TV, a Blu-ray player and a trip to ESPN's Studios.
"We have chosen the ideal partner in ESPN as both our companies are leaders and innovators in our respective categories," said Yoshihide Fujii, chairman & CEO of Toshiba America, Inc.
"This multimedia ad campaign is designed to resonate with consumers who are passionate about sports and are looking for the ultimate television or laptop viewing experience."
"From the first instant replay in 1963, innovation, technology and sports have been intrinsically linked," said Ed Erhardt, president, ESPN Customer Marketing and Sales.
"We also know that sports fans are early adopters of technology, which is why this campaign was a great fit. And the fact that it originated out of Tokyo demonstrates the global nature of both companies."
The campaign, which will promote both Toshibatelevisions and laptops, contains digital elements across ESPN.com as well as traditional television spots, in an effort to reach ESPN fans across numerous screens.
The two companies are collaborating on four custom spots, which use humor to connect the ESPN fan to the Toshiba brand. The spots demonstrate the superior experience fans have when watching sports on a Toshiba LED TV or a laptop.
Two spots showcase Toshiba's LED TV, the flagship model of Toshiba's LCD TV category, highlighting innovative features and advanced technology that improve the high definition viewing experience. Two additional commercials feature Toshiba laptops, which provide the right blend of mobility and functionality, all designed to keep fans connected to sporting news and scores at all times.
In addition to traditional television commercials, the campaign features digital elements on ESPN.com and SportsCenter.com. Viewers will be able to vote for the "Innovative Play of the Week" online, tying in Toshiba's leadership in innovation with unique sports plays. In a related promotion, fans can vote for the "Innovative Play of the Year" to be entered into a product sweepstakes, which includes Toshiba prizes as well as an ultimate grand prize of a Toshiba laptop, a 55" LED TV, a Blu-ray player and a trip to ESPN's Studios.
"We have chosen the ideal partner in ESPN as both our companies are leaders and innovators in our respective categories," said Yoshihide Fujii, chairman & CEO of Toshiba America, Inc.
"This multimedia ad campaign is designed to resonate with consumers who are passionate about sports and are looking for the ultimate television or laptop viewing experience."
"From the first instant replay in 1963, innovation, technology and sports have been intrinsically linked," said Ed Erhardt, president, ESPN Customer Marketing and Sales.
"We also know that sports fans are early adopters of technology, which is why this campaign was a great fit. And the fact that it originated out of Tokyo demonstrates the global nature of both companies."
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Maxatec Enhances Digital Signage Offering
03 Nov 2009
Maxatec has announced the introduction of a new series of Sumo digital displays for digital signage and in-store advertising display applications. The company's product portfolio will now include the Sumo ST8A (acrylic) and Sumo ST8MS (metal). These screens are fully customisable and will display product advertising or information directly to customers through still images, video and audio.
This form of display is known as digital out-of-home (DOOH) advertising and the benefits over traditional static signs are significant. For instance, it's more cost effective than print; it allows content to be exchanged quickly and easily, and you can adapt messages to target specific audiences.
Andrea Percival, managing director of Maxatec said, "These digital signage displays will broaden the portfolio of products we offer to our resellers for the retail and hospitality markets, but also as we participate in a number of verticals we anticipate that these products will be widely sold in a number of new territories and markets. The digital signage complements the POS environment as well as being used as a standalone product. These digital screens can display advertising and important information in areas such as retail outlets, healthcare facilities and even estate agents."
Digital signage has proven its effectiveness as a marketing channel and has become one of the fastest growing advertising mediums. This has been driven by a number of factors including the downturn in television advertising and reduced viewing figures. This in turn has spurred major brands and their agencies to explore more effective messaging channels.
The Sumo ST8A series are available in a range of screen sizes from seven inches up to nineteen inches. The Sumo ST8A also has the option of motion detection. This enables the advertisements to only play when people are actually near the display, helping to target audiences much more effectively. They are able to play MPEG-1 (VCD format), MPEG-2 (DVD format), MPEG 4 (video format) as well as MP3 and digital photos (JPEG format).
This form of display is known as digital out-of-home (DOOH) advertising and the benefits over traditional static signs are significant. For instance, it's more cost effective than print; it allows content to be exchanged quickly and easily, and you can adapt messages to target specific audiences.
Andrea Percival, managing director of Maxatec said, "These digital signage displays will broaden the portfolio of products we offer to our resellers for the retail and hospitality markets, but also as we participate in a number of verticals we anticipate that these products will be widely sold in a number of new territories and markets. The digital signage complements the POS environment as well as being used as a standalone product. These digital screens can display advertising and important information in areas such as retail outlets, healthcare facilities and even estate agents."
Digital signage has proven its effectiveness as a marketing channel and has become one of the fastest growing advertising mediums. This has been driven by a number of factors including the downturn in television advertising and reduced viewing figures. This in turn has spurred major brands and their agencies to explore more effective messaging channels.
The Sumo ST8A series are available in a range of screen sizes from seven inches up to nineteen inches. The Sumo ST8A also has the option of motion detection. This enables the advertisements to only play when people are actually near the display, helping to target audiences much more effectively. They are able to play MPEG-1 (VCD format), MPEG-2 (DVD format), MPEG 4 (video format) as well as MP3 and digital photos (JPEG format).
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