Maxatec Enhances Digital Signage Offering
03 Nov 2009
Maxatec has announced the introduction of a new series of Sumo digital displays for digital signage and in-store advertising display applications. The company's product portfolio will now include the Sumo ST8A (acrylic) and Sumo ST8MS (metal). These screens are fully customisable and will display product advertising or information directly to customers through still images, video and audio.
This form of display is known as digital out-of-home (DOOH) advertising and the benefits over traditional static signs are significant. For instance, it's more cost effective than print; it allows content to be exchanged quickly and easily, and you can adapt messages to target specific audiences.
Andrea Percival, managing director of Maxatec said, "These digital signage displays will broaden the portfolio of products we offer to our resellers for the retail and hospitality markets, but also as we participate in a number of verticals we anticipate that these products will be widely sold in a number of new territories and markets. The digital signage complements the POS environment as well as being used as a standalone product. These digital screens can display advertising and important information in areas such as retail outlets, healthcare facilities and even estate agents."
Digital signage has proven its effectiveness as a marketing channel and has become one of the fastest growing advertising mediums. This has been driven by a number of factors including the downturn in television advertising and reduced viewing figures. This in turn has spurred major brands and their agencies to explore more effective messaging channels.
The Sumo ST8A series are available in a range of screen sizes from seven inches up to nineteen inches. The Sumo ST8A also has the option of motion detection. This enables the advertisements to only play when people are actually near the display, helping to target audiences much more effectively. They are able to play MPEG-1 (VCD format), MPEG-2 (DVD format), MPEG 4 (video format) as well as MP3 and digital photos (JPEG format).
This form of display is known as digital out-of-home (DOOH) advertising and the benefits over traditional static signs are significant. For instance, it's more cost effective than print; it allows content to be exchanged quickly and easily, and you can adapt messages to target specific audiences.
Andrea Percival, managing director of Maxatec said, "These digital signage displays will broaden the portfolio of products we offer to our resellers for the retail and hospitality markets, but also as we participate in a number of verticals we anticipate that these products will be widely sold in a number of new territories and markets. The digital signage complements the POS environment as well as being used as a standalone product. These digital screens can display advertising and important information in areas such as retail outlets, healthcare facilities and even estate agents."
Digital signage has proven its effectiveness as a marketing channel and has become one of the fastest growing advertising mediums. This has been driven by a number of factors including the downturn in television advertising and reduced viewing figures. This in turn has spurred major brands and their agencies to explore more effective messaging channels.
The Sumo ST8A series are available in a range of screen sizes from seven inches up to nineteen inches. The Sumo ST8A also has the option of motion detection. This enables the advertisements to only play when people are actually near the display, helping to target audiences much more effectively. They are able to play MPEG-1 (VCD format), MPEG-2 (DVD format), MPEG 4 (video format) as well as MP3 and digital photos (JPEG format).
blog comments powered by Disqus
Packrads Bridges Divide Between Print And New Media Marketing
03 Nov 2009
Advertisers are increasingly gravitating online, triggering a flood of new media marketing strategies that leave print outlets in the dust. Packrads, a new advertising system that launches this week, integrates both mediums through a program of direct mail advertising and Web-based earned media.
Developed by New York-based Brandilla Holdings, LLC, a homegrown media solutions company, Packrads prints ads on the inside of corrugated boxes, used daily to ship online purchases all over the globe. Each Packrad has an ad code that corresponds with an online discount - a link shared by consumers across social networking sites.
"This is a revolution in print and new media marketing," said Ed Brooks, developer of Packrads and co-founder of Brandilla Holdings.
"Packrads utilizes print media, but it is much more than that - it entices consumers to engage the ads they see."
Called Shareurads, this technology offers opportunities for research and development, allowing advertisers to track every ad purchased and measure earned media within Packrads. In effect, Brooks explained, advertisers get "a snapshot of where their ads are going and who is acting on them."
"This leads to more informed marketing decisions in the future," he said.
Adding to its myriad benefits, Packrads tailors license agreements for the resale of Packrads media space. Ninjads, a yet introduced box distribution plan, will give advertisers the chance to increase brand infiltration through cross-merchandise partnerships.
An 11-year veteran of the marketing industry, Brooks developed the concept for Packrads while selling used books online. To increase profits, he began placing ads for local businesses inside shipment boxes.
His business partner, Richard Chan, financed the project after the childhood friends reconnected last year.
"Ed and I launched Packrads knowing that together, we covered the entire spectrum of business knowledge," said Chan, a veteran of the financial services industry.
What makes Packrads so unique, Brooks explained, is that it "captivates consumers in home, next to their computers."
"Packrads is part of a package that is personally addressed to the consumer," he said. "Inside, there is a redeemable discount that gives consumers the incentive to act on and share the ads they see."
Developed by New York-based Brandilla Holdings, LLC, a homegrown media solutions company, Packrads prints ads on the inside of corrugated boxes, used daily to ship online purchases all over the globe. Each Packrad has an ad code that corresponds with an online discount - a link shared by consumers across social networking sites.
"This is a revolution in print and new media marketing," said Ed Brooks, developer of Packrads and co-founder of Brandilla Holdings.
"Packrads utilizes print media, but it is much more than that - it entices consumers to engage the ads they see."
Called Shareurads, this technology offers opportunities for research and development, allowing advertisers to track every ad purchased and measure earned media within Packrads. In effect, Brooks explained, advertisers get "a snapshot of where their ads are going and who is acting on them."
"This leads to more informed marketing decisions in the future," he said.
Adding to its myriad benefits, Packrads tailors license agreements for the resale of Packrads media space. Ninjads, a yet introduced box distribution plan, will give advertisers the chance to increase brand infiltration through cross-merchandise partnerships.
An 11-year veteran of the marketing industry, Brooks developed the concept for Packrads while selling used books online. To increase profits, he began placing ads for local businesses inside shipment boxes.
His business partner, Richard Chan, financed the project after the childhood friends reconnected last year.
"Ed and I launched Packrads knowing that together, we covered the entire spectrum of business knowledge," said Chan, a veteran of the financial services industry.
What makes Packrads so unique, Brooks explained, is that it "captivates consumers in home, next to their computers."
"Packrads is part of a package that is personally addressed to the consumer," he said. "Inside, there is a redeemable discount that gives consumers the incentive to act on and share the ads they see."
blog comments powered by Disqus