Packrads Bridges Divide Between Print And New Media Marketing
03 Nov 2009
Advertisers are increasingly gravitating online, triggering a flood of new media marketing strategies that leave print outlets in the dust. Packrads, a new advertising system that launches this week, integrates both mediums through a program of direct mail advertising and Web-based earned media.
Developed by New York-based Brandilla Holdings, LLC, a homegrown media solutions company, Packrads prints ads on the inside of corrugated boxes, used daily to ship online purchases all over the globe. Each Packrad has an ad code that corresponds with an online discount - a link shared by consumers across social networking sites.
"This is a revolution in print and new media marketing," said Ed Brooks, developer of Packrads and co-founder of Brandilla Holdings.
"Packrads utilizes print media, but it is much more than that - it entices consumers to engage the ads they see."
Called Shareurads, this technology offers opportunities for research and development, allowing advertisers to track every ad purchased and measure earned media within Packrads. In effect, Brooks explained, advertisers get "a snapshot of where their ads are going and who is acting on them."
"This leads to more informed marketing decisions in the future," he said.
Adding to its myriad benefits, Packrads tailors license agreements for the resale of Packrads media space. Ninjads, a yet introduced box distribution plan, will give advertisers the chance to increase brand infiltration through cross-merchandise partnerships.
An 11-year veteran of the marketing industry, Brooks developed the concept for Packrads while selling used books online. To increase profits, he began placing ads for local businesses inside shipment boxes.
His business partner, Richard Chan, financed the project after the childhood friends reconnected last year.
"Ed and I launched Packrads knowing that together, we covered the entire spectrum of business knowledge," said Chan, a veteran of the financial services industry.
What makes Packrads so unique, Brooks explained, is that it "captivates consumers in home, next to their computers."
"Packrads is part of a package that is personally addressed to the consumer," he said. "Inside, there is a redeemable discount that gives consumers the incentive to act on and share the ads they see."
Developed by New York-based Brandilla Holdings, LLC, a homegrown media solutions company, Packrads prints ads on the inside of corrugated boxes, used daily to ship online purchases all over the globe. Each Packrad has an ad code that corresponds with an online discount - a link shared by consumers across social networking sites.
"This is a revolution in print and new media marketing," said Ed Brooks, developer of Packrads and co-founder of Brandilla Holdings.
"Packrads utilizes print media, but it is much more than that - it entices consumers to engage the ads they see."
Called Shareurads, this technology offers opportunities for research and development, allowing advertisers to track every ad purchased and measure earned media within Packrads. In effect, Brooks explained, advertisers get "a snapshot of where their ads are going and who is acting on them."
"This leads to more informed marketing decisions in the future," he said.
Adding to its myriad benefits, Packrads tailors license agreements for the resale of Packrads media space. Ninjads, a yet introduced box distribution plan, will give advertisers the chance to increase brand infiltration through cross-merchandise partnerships.
An 11-year veteran of the marketing industry, Brooks developed the concept for Packrads while selling used books online. To increase profits, he began placing ads for local businesses inside shipment boxes.
His business partner, Richard Chan, financed the project after the childhood friends reconnected last year.
"Ed and I launched Packrads knowing that together, we covered the entire spectrum of business knowledge," said Chan, a veteran of the financial services industry.
What makes Packrads so unique, Brooks explained, is that it "captivates consumers in home, next to their computers."
"Packrads is part of a package that is personally addressed to the consumer," he said. "Inside, there is a redeemable discount that gives consumers the incentive to act on and share the ads they see."
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Hagen And Partners Join Global PR Network
03 Nov 2009
Local marketing, public relations and communications company Hagen and Partners in Leawood, Kan., has just been admitted for membership into Public Relations Boutiques International (PRBI). Hagen and Partners is one of eight new communications companies that have recently been selected for membership.
A worldwide collaborative network of public relations firms, PRBI is seeing rapid growth. Since its founding in February 2008 with 12 original member firms, the organization has expanded its roster to 29 agencies in 11 countries.
"We are delighted to become affiliated with a global group of talented and dedicated communication professionals," said Debbie Hagen, founder of Hagen and Partners.
"We believe our membership in PRBI will provide us with an array of resources that will generate additional opportunities for our clients."
A worldwide collaborative network of public relations firms, PRBI is seeing rapid growth. Since its founding in February 2008 with 12 original member firms, the organization has expanded its roster to 29 agencies in 11 countries.
"We are delighted to become affiliated with a global group of talented and dedicated communication professionals," said Debbie Hagen, founder of Hagen and Partners.
"We believe our membership in PRBI will provide us with an array of resources that will generate additional opportunities for our clients."
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