Webar, Digiworks And The Big Canvas Join 118 Interactive Design
04 Nov 2009
118 Interactive Design, a Michigan-based global digital agency has joined with three other international digital companies to form the 118 Interactive Design Global Partner Agency Network: Webar, of Argentina; Digiworks, of Mexico City; and The Big Canvas, based in Australia and Singapore. The four companies will partner together to produce regional and global digital solutions for their clients.
"Enterprise level companies are looking for agencies that have experienced resources and locations that match up to their global foot print," said Mark Powers, president/CEO, of 118 Interactive Design.
"The Global Partner Agency Network is uniquely positioned to provide necessary resources throughout major worldwide markets, enabling us to attract new global business."
Many international companies are struggling with their technology infrastructure and on-line digital capabilities. Design, search, and traditional and social media are often handled by different agencies that don't coordinate with one another. 118 Interactive Design has pioneered a new methodology they call Connecting the DOTS (Digital Optimized Targeting Strategy). This all-encompassing approach provides insight into search, metrics and social media data that drives measurable ROI for clients.
Often, a plan that works in the U.S. doesn't always translate culturally to multinational markets. Drawing from all their resources, the Global Partner Agency Network is able to provide best-in-class web strategy, technology infrastructure and creative services that work together globally, but with a local market flavor. By supplying a breadth of global learning's, best practices, and skilled resources at competitive rates, the partnership helps global companies develop world-class digital marketing capabilities while optimizing their online and offline investments.
"Enterprise level companies are looking for agencies that have experienced resources and locations that match up to their global foot print," said Mark Powers, president/CEO, of 118 Interactive Design.
"The Global Partner Agency Network is uniquely positioned to provide necessary resources throughout major worldwide markets, enabling us to attract new global business."
Many international companies are struggling with their technology infrastructure and on-line digital capabilities. Design, search, and traditional and social media are often handled by different agencies that don't coordinate with one another. 118 Interactive Design has pioneered a new methodology they call Connecting the DOTS (Digital Optimized Targeting Strategy). This all-encompassing approach provides insight into search, metrics and social media data that drives measurable ROI for clients.
Often, a plan that works in the U.S. doesn't always translate culturally to multinational markets. Drawing from all their resources, the Global Partner Agency Network is able to provide best-in-class web strategy, technology infrastructure and creative services that work together globally, but with a local market flavor. By supplying a breadth of global learning's, best practices, and skilled resources at competitive rates, the partnership helps global companies develop world-class digital marketing capabilities while optimizing their online and offline investments.
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Study: Youth Purchase Swayed By Cause They Support
04 Nov 2009
It is not just adults who vote with their wallets in supporting socially responsible brands. Increasingly, young people do too.
The latest edition of C&R Research's syndicated YouthBeat report finds that even children as young as 6- to 10-year-olds are more likely to buy a product if a portion of the price goes to a cause they support. The 20 percent who do in the YouthBeat survey panel represent the start of a trend line that grows more pronounced with each age group - to nearly 40 percent of tweens (age 9 to 12) and almost half of the teens.
"The youth market is one that most brands want to crack, and small wonder," said Brenda Hurley, an SVP of Chicago-based C&R Research.
"Some studies put this segment's annual spending power at $43 billion, and that doesn't even factor in children's ability to influence their parents' spending.”
"In fact, that influence should be considered as businesses sharpen their cause agendas, since 20 percent of the teens in our panel said they had asked their parents to buy particular products because of their support of a cause," she added.
The YouthBeat report notes that even brands whose footprints just touch on worthy causes, without an explicit tie-in to sales, will see it pay off in a stronger relationship with this market. Nearly 40 percent of teens and tweens (and more girls than boys) say they have bought a product because it was made from recycled materials, for example. Their top concerns include child abuse, animal welfare, drug abuse, world hunger and the environment, among others.
Hurley cautioned, however, that marketers should plan their strategies carefully before playing the social responsibility card, particularly with the youth market.
"This is a group that's well-informed and not without some degree of cynicism," she said. "The authenticity factor is critical here. It can be hard to recover if that's compromised."
The latest edition of C&R Research's syndicated YouthBeat report finds that even children as young as 6- to 10-year-olds are more likely to buy a product if a portion of the price goes to a cause they support. The 20 percent who do in the YouthBeat survey panel represent the start of a trend line that grows more pronounced with each age group - to nearly 40 percent of tweens (age 9 to 12) and almost half of the teens.
"The youth market is one that most brands want to crack, and small wonder," said Brenda Hurley, an SVP of Chicago-based C&R Research.
"Some studies put this segment's annual spending power at $43 billion, and that doesn't even factor in children's ability to influence their parents' spending.”
"In fact, that influence should be considered as businesses sharpen their cause agendas, since 20 percent of the teens in our panel said they had asked their parents to buy particular products because of their support of a cause," she added.
The YouthBeat report notes that even brands whose footprints just touch on worthy causes, without an explicit tie-in to sales, will see it pay off in a stronger relationship with this market. Nearly 40 percent of teens and tweens (and more girls than boys) say they have bought a product because it was made from recycled materials, for example. Their top concerns include child abuse, animal welfare, drug abuse, world hunger and the environment, among others.
Hurley cautioned, however, that marketers should plan their strategies carefully before playing the social responsibility card, particularly with the youth market.
"This is a group that's well-informed and not without some degree of cynicism," she said. "The authenticity factor is critical here. It can be hard to recover if that's compromised."
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