Steve Madden, a leading designer and marketer of fashion footwear and accessories for women, men and children, has signed an exclusive licensing agreement with Dualstar Entertainment Group to design, manufacture, and distribute a collection of footwear and accessories for the Olsenboye brand.

Olsenboye is a new brand created by Mary-Kate Olsen and Ashley Olsen that will be distributed exclusively to JCPenney. Merchandise will be available in select JCPenney stores starting in Holiday 2009, with a full launch set for Spring 2010. 

"We believe that Olsenboye will be an excellent addition to our growing portfolio of footwear and accessories brands,” said Edward Rosenfeld, chairman and CEO.

“Steve and his team are very excited about the opportunity to join forces with Ashley and Mary-Kate to create aspirational, trend-right fashions at affordable prices for the JCPenney customer.” 

Steve Madden designs and markets fashion-forward footwear and accessories for women, men and children. The shoes and accessories are sold through 88 company-owned, department stores, and apparel, footwear, and accessories specialty stores. The Company has several licensees for its brands, including for outerwear, cold weather accessories, eyewear, hosiery, and bedding and bath products. It is the licensee for footwear, handbags and belts for Fabulosity, for footwear for Elizabeth and James and l.e.i. and for handbags and belts for Betsey Johnson and Daisy Fuentes. 

Dualstar Entertainment Group, founded in 1993 by Mary-Kate Olsen and Ashley Olsen, is a distinctive boutique global brand management company with offices in Culver City and New York.

adidas has a new addition to its tennis line-up in 2010 with Andy Murray joining the global sportswear brand. The 22-year-old Briton will sport the iconic 3-Stripes from January onwards joining a list of illustrious athletic names including Muhammad Ali, David Beckham, Rod Laver and Stan Smith. Andy will wear the adidas apparel Competition line and the world’s biggest selling tennis shoe, the Barricade.

adidas VP Global Sports Marketing, Jocelyn Robiot says, "We are delighted to welcome Andy Murray in to the adidas tennis family. Andy is a young, dynamic player that embodies adidas’ pure performer qualities. He is a very driven and dedicated athlete and we look forward to working with him on developing our Barricade products and helping him achieve his Impossible in 2010." 

The winner of 13 ATP titles to date, who reached number 2 in the world earlier this year, Andy says, "I'm really excited to be joining adidas as they are a massive global sports brand with a credible heritage in tennis. Joining a list of stars who have worn the brand, including Muhammad Ali and David Beckham, is an honour. I'm in no doubt that this deal will help me both on and off the court."

Andy will debut his exclusive adidas Competition and Barricade colourways alongside fellow Briton Laura Robson, at the Hopman Cup in Perth, Australia in early January.

The Andy Murray Competition apparel and Barricade footwear ranges will be available in selected retailers worldwide from January 1st 2010.