Shannon will be responsible for growing the client base and increasing revenues through expansion, leadership and management of the sales and client service teams while overseeing all marketing functions for Critical Mention.
Koeck is charged with leading and developing Critical Mention's third-party channels for its partnership platform. The new team will help to open up new business opportunities where real-time TV intelligence content was previously not available.
Shannon was with BurrellesLuce for 17 years and most recently served as EVP overseeing sales, service, marketing and product development. He began as an account executive and regional sales manager with the company and is credited with more than doubling sales of the Media Contacts service. In the product development arena, Shannon conceived and led the launch of the BurrellesLuce web portal, resulting in a clip revenue increase of 32 percent. He also designed and implemented the iMonitor service, launched in October 2008, and led his team to more than 600 sales of the service in its first 12 months. He is also credited with growing the Media Measurement unit by 10 percent.
For more than 15 years Koeck has helped technology and service companies achieve stronger revenue streams and improved market share. He has successfully managed corporate turnarounds, mergers and the go-to-market strategies for several new technology hardware and software products. He previously served as the president and VP Partnerships at dna13 Inc., a software-as-a-service (SaaS) company and a leader of on-demand software for real-time reputation management; President of Intermate International, a premier U.S. supplier of IBM printing solutions including electronic forms to the industry's leading manufacturers; and VP of Sales and Marketing at LCI SMARTpen, a Belgium-based company and award-winning developer of biometric security products.
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