Art Directors Club Reveals Rebranded Identity
06 Nov 2009
The Art Directors Club has unveiled a rebranding that both accentuates its commitment to currency and relevancy in the emerging world of marketing and celebrates its authenticity as the original organization for global creative professionals.
Founded in 1920, the Art Directors Club is the premier self-funded, not-for-profit organization for a broad range of creative - creative directors, art directors, graphic designers, digital designers, environmental designers, copywriters, illustrators, photographers and others - and the first international creative collective of its kind. The new identity developed by Trollbäck + Company, New York, emphasizes that legacy by spelling out the club’s name in the logo, a break from past use of the ADC acronym.
The new branding system follows the lead of the club’s recently revised mission to Connect, Provoke and Elevate creative visual communications professionals around the world through its many events, educational programs, publications, scholarships, and awards.
“We have a rich heritage as the original creative organization, and a sustained passion for embracing the future,” said Doug Jaeger, innovation director at TAXI, New York and, at 33-years-old, the youngest ADC president in history.
“The club has expanded tremendously in programming and member benefits, both physically and virtually, and the new identity reflects that sense of engagement and vitality. It will make the club more visible, and is only the beginning of what we are about to do.”
The ADC Rebranding Committee was headed by two club board members: Brian Collins, chairman, chief creative officer, COLLINS:, New York, and Jakob Trollbäck, president, creative director, Trollbäck + Company, New York. With input and feedback from Collins and other members of the board, Trollbäck and a team at his firm developed the strategy and design.
“It expresses a simple, blunt and immediate way to unabashedly clarify and reassert the club’s leadership in the creative community,” said Collins of the effort. “The Art Directors Club was the first club of its kind, and the inspiration for other creative organizations that exist today. This new identity has a timeless quality that aims to bridge that past with the future.”
Trollbäck chose to replace the acronym logo as a way to highlight the club’s legacy, even though the organization’s membership spans far beyond only art directors. “Companies and organizations usually use acronyms in their branding to distance themselves from their past,” he said, “In our case, we wanted to do the exact opposite and embrace our origins and heritage.”
Ultimately, however, he believes a brand is truly defined not by its name, but by what it does. “The Art Directors Club today is one of the most vital organizations in the creative field, and is comprised of people from every creative profession,” said Trollbäck, “The name is both authentic and cool, which is hard to beat, and it seems very ‘old school’ to worry about somebody’s literal reading of the name.”
“While ADC membership obviously includes many talented art directors, anyone who believes the club is reserved only for the art directors is missing what it really stands for today. We are happy to invite all types of creative to participate and experience firsthand the uniquely open, inspiring and generous community that regularly meets through the club and its programming,” Trollbäck said.
Founded in 1920, the Art Directors Club is the premier self-funded, not-for-profit organization for a broad range of creative - creative directors, art directors, graphic designers, digital designers, environmental designers, copywriters, illustrators, photographers and others - and the first international creative collective of its kind. The new identity developed by Trollbäck + Company, New York, emphasizes that legacy by spelling out the club’s name in the logo, a break from past use of the ADC acronym.
The new branding system follows the lead of the club’s recently revised mission to Connect, Provoke and Elevate creative visual communications professionals around the world through its many events, educational programs, publications, scholarships, and awards.
“We have a rich heritage as the original creative organization, and a sustained passion for embracing the future,” said Doug Jaeger, innovation director at TAXI, New York and, at 33-years-old, the youngest ADC president in history.
“The club has expanded tremendously in programming and member benefits, both physically and virtually, and the new identity reflects that sense of engagement and vitality. It will make the club more visible, and is only the beginning of what we are about to do.”
The ADC Rebranding Committee was headed by two club board members: Brian Collins, chairman, chief creative officer, COLLINS:, New York, and Jakob Trollbäck, president, creative director, Trollbäck + Company, New York. With input and feedback from Collins and other members of the board, Trollbäck and a team at his firm developed the strategy and design.
“It expresses a simple, blunt and immediate way to unabashedly clarify and reassert the club’s leadership in the creative community,” said Collins of the effort. “The Art Directors Club was the first club of its kind, and the inspiration for other creative organizations that exist today. This new identity has a timeless quality that aims to bridge that past with the future.”
Trollbäck chose to replace the acronym logo as a way to highlight the club’s legacy, even though the organization’s membership spans far beyond only art directors. “Companies and organizations usually use acronyms in their branding to distance themselves from their past,” he said, “In our case, we wanted to do the exact opposite and embrace our origins and heritage.”
Ultimately, however, he believes a brand is truly defined not by its name, but by what it does. “The Art Directors Club today is one of the most vital organizations in the creative field, and is comprised of people from every creative profession,” said Trollbäck, “The name is both authentic and cool, which is hard to beat, and it seems very ‘old school’ to worry about somebody’s literal reading of the name.”
“While ADC membership obviously includes many talented art directors, anyone who believes the club is reserved only for the art directors is missing what it really stands for today. We are happy to invite all types of creative to participate and experience firsthand the uniquely open, inspiring and generous community that regularly meets through the club and its programming,” Trollbäck said.
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WarnerTV To Launch Throughout Asia In 2010
06 Nov 2009
WarnerTV, a new general entertainment television channel featuring a slate of high-quality Warner Bros. Entertainment programming specifically selected for Asian audiences, is going to be introduced to Asia in 2010 with distribution exclusively by HBO Asia.
WarnerTV will feature hit television series such as The Mentalist, starring Simon Baker; The Big Bang Theory, starring Johnny Galecki, Jim Parsons and Kaley Cuoco; Fringe, from J.J. Abrams; and the trend-setting Gossip Girl. Additionally, WarnerTV will present the Asian television premieres of Dark Blue, starring Dylan McDermott and from Jerry Bruckheimer Television, as well as Southland, from Emmy Award–winning producer John Wells (ER).
"Following in the footsteps of the highly successful Warner Channel in Latin America, WB India and numerous WarnerTV–branded on-demand zones around the world – including the U.K., France, Germany, Japan and Italy – the addition of this new WarnerTV channel in Asia is expected to bring our total number of branded services to more than 30 in over 60 countries around the world," said Malcolm Dudley-Smith, EVP–Business Management, Warner Bros. International Branded Services
HBO will handle distribution exclusively for WarnerTV throughout Asia. HBO Asia is currently in discussions with various cable operators across Asia, and WarnerTV is targeted to debut in the first quarter of 2010.
"WarnerTV is a fresh and exciting addition to our channel lineup. As a basic service featuring the very best of hit television series, it is the perfect complement to our premium bouquet," said Jonathan Spink, CEO, HBO Asia.
"We believe WarnerTV will spark exceptionally high demand from both operators and viewers, and we look forward to the launch next year."
"Our new service for Asia, WarnerTV, will feature an unprecedented mix of hit television series and theatrical motion pictures from the Studio," said Greg Drebin, SVP–Programming and Marketing, Warner Bros. International Branded Services.
"Never before has there been a single source for viewers in Asia to experience Warner Bros. Entertainment's long-standing tradition as the world's preeminent storytellers."
The launch of WarnerTV continues the company's strategy of launching branded programming services around the globe, featuring content produced and distributed by the Studio. Like the highly successful Warner Channel Latin America, WarnerTV in Asia will be a 24-hour linear offering.
In addition to these linear channels, subscription- and advertiser-supported video-on-demand (AVOD and SVOD) branded services have launched under the WarnerTV banner throughout the world. WarnerTV has debuted on Top Up TV, Tiscali, Virgin Media and BT in the U.K.; FASTWEB in Italy; Maxdome in Germany; OnDemandDeutschland in Austria; USEN Corporation's GyaO in Japan; Free in France; and Ziggo in the Netherlands.
WarnerTV will feature hit television series such as The Mentalist, starring Simon Baker; The Big Bang Theory, starring Johnny Galecki, Jim Parsons and Kaley Cuoco; Fringe, from J.J. Abrams; and the trend-setting Gossip Girl. Additionally, WarnerTV will present the Asian television premieres of Dark Blue, starring Dylan McDermott and from Jerry Bruckheimer Television, as well as Southland, from Emmy Award–winning producer John Wells (ER).
"Following in the footsteps of the highly successful Warner Channel in Latin America, WB India and numerous WarnerTV–branded on-demand zones around the world – including the U.K., France, Germany, Japan and Italy – the addition of this new WarnerTV channel in Asia is expected to bring our total number of branded services to more than 30 in over 60 countries around the world," said Malcolm Dudley-Smith, EVP–Business Management, Warner Bros. International Branded Services
HBO will handle distribution exclusively for WarnerTV throughout Asia. HBO Asia is currently in discussions with various cable operators across Asia, and WarnerTV is targeted to debut in the first quarter of 2010.
"WarnerTV is a fresh and exciting addition to our channel lineup. As a basic service featuring the very best of hit television series, it is the perfect complement to our premium bouquet," said Jonathan Spink, CEO, HBO Asia.
"We believe WarnerTV will spark exceptionally high demand from both operators and viewers, and we look forward to the launch next year."
"Our new service for Asia, WarnerTV, will feature an unprecedented mix of hit television series and theatrical motion pictures from the Studio," said Greg Drebin, SVP–Programming and Marketing, Warner Bros. International Branded Services.
"Never before has there been a single source for viewers in Asia to experience Warner Bros. Entertainment's long-standing tradition as the world's preeminent storytellers."
The launch of WarnerTV continues the company's strategy of launching branded programming services around the globe, featuring content produced and distributed by the Studio. Like the highly successful Warner Channel Latin America, WarnerTV in Asia will be a 24-hour linear offering.
In addition to these linear channels, subscription- and advertiser-supported video-on-demand (AVOD and SVOD) branded services have launched under the WarnerTV banner throughout the world. WarnerTV has debuted on Top Up TV, Tiscali, Virgin Media and BT in the U.K.; FASTWEB in Italy; Maxdome in Germany; OnDemandDeutschland in Austria; USEN Corporation's GyaO in Japan; Free in France; and Ziggo in the Netherlands.
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