RIBA: Guerrilla Tactics 2009 - Shaping Tomorrow’s Practice
06 Nov 2009
Guerrilla Tactics is the annual RIBA small practice conference, held over two days at the RIBA’s London headquarters. Now in its sixth year, Guerrilla Tactics provides architects with a lively programme of presentations and panel discussions with the leading names from the architectural and commercial world. The conference is designed to provide delegates with relevant, new and stimulating content covering all aspects of running a micro-business. This year’s conference is entitled “Shaping Tomorrow’s Practice” and includes a full continuing professional development (CPD) day and conference day.
Making its debut this year will be “Little and Large” a speed-dating event on 17 November. Sixty small practitioners will have the opportunity to pitch their unique selling point to fifteen of the UK’s most prestigious practices. The event aims to encourage future collaboration between small and large architectural practices and will be chaired by Judith Gilmore of Effective Communications.
CPD Day, 17 November
During the CPD day, delegates will benefit from the advice of established industry peers who started their professional life as a small practice, and from a range of the top industry consultants and advisors. A series of seminars will provide delegates with practical advice on all aspects of running a successful practice. Issues covered will range from tackling contract administration challenges to marketing and promoting the work of your practice. In addition to this, architects attending the conference will gain 16 hours of core curriculum CPD.
Speaker highlights include: Caroline Cole of Colander presenting a business plan specifically for small practices and architect Paul Scrivener discussing the benefits of greening your practice.
Conference Day 18 November
The emphasis of the conference day will be on creating a strategy for the future of running the smaller architectural practice. There will be sessions on creative collaboration, dynamic diversification and the future of fee negotiation. Each session is tailored to offer insightful advice to inspire and nurture the entrepreneurial side of each delegate.
The final session of the day will be a live pitch entitled Space Invaders where three practices, Piercy Connor Architects, Feix and Merlin and Birmingham based Khoury Architects will present their responses to a creative brief in front of both the delegates and a panel of judges.
The live pitch brief is based on the Arts Council’s £500,000 ‘Art in empty spaces’ initiative that was set up to help artists and arts organisations turn vacant high street shops into vibrant artistic places.
Judges include: Amanda Baillieu, editor BD (Chair); Bennie Gray, developer; Mark Davy, Futurecity; Andrew Brown, Arts Council England; Dan Thompson, Artists and Makers and Rebecca Johnson, Head of Arts Blackburn Museum and Art Gallery.
Conference speaker highlights include: a keynote speech from creative entrepreneur David Kelly, CEO of mydeco.com, previously of ebay and lastminute.com and Ruth Reed, President of the RIBA.
As part of the UKTI’s support of Guerrilla Tactics 2009 it will be hosting free drop-in surgeries for delegates to provide support on how small practices can to internationalise their business. The UKTI is the Government organisation that helps UK-based companies succeed in an increasingly global economy. Its range of expert services is tailored to the needs of individual businesses to maximise their international success. They provide companies with knowledge, advice and practical support.
For further information please click here.
Making its debut this year will be “Little and Large” a speed-dating event on 17 November. Sixty small practitioners will have the opportunity to pitch their unique selling point to fifteen of the UK’s most prestigious practices. The event aims to encourage future collaboration between small and large architectural practices and will be chaired by Judith Gilmore of Effective Communications.
CPD Day, 17 November
During the CPD day, delegates will benefit from the advice of established industry peers who started their professional life as a small practice, and from a range of the top industry consultants and advisors. A series of seminars will provide delegates with practical advice on all aspects of running a successful practice. Issues covered will range from tackling contract administration challenges to marketing and promoting the work of your practice. In addition to this, architects attending the conference will gain 16 hours of core curriculum CPD.
Speaker highlights include: Caroline Cole of Colander presenting a business plan specifically for small practices and architect Paul Scrivener discussing the benefits of greening your practice.
Conference Day 18 November
The emphasis of the conference day will be on creating a strategy for the future of running the smaller architectural practice. There will be sessions on creative collaboration, dynamic diversification and the future of fee negotiation. Each session is tailored to offer insightful advice to inspire and nurture the entrepreneurial side of each delegate.
The final session of the day will be a live pitch entitled Space Invaders where three practices, Piercy Connor Architects, Feix and Merlin and Birmingham based Khoury Architects will present their responses to a creative brief in front of both the delegates and a panel of judges.
The live pitch brief is based on the Arts Council’s £500,000 ‘Art in empty spaces’ initiative that was set up to help artists and arts organisations turn vacant high street shops into vibrant artistic places.
Judges include: Amanda Baillieu, editor BD (Chair); Bennie Gray, developer; Mark Davy, Futurecity; Andrew Brown, Arts Council England; Dan Thompson, Artists and Makers and Rebecca Johnson, Head of Arts Blackburn Museum and Art Gallery.
Conference speaker highlights include: a keynote speech from creative entrepreneur David Kelly, CEO of mydeco.com, previously of ebay and lastminute.com and Ruth Reed, President of the RIBA.
As part of the UKTI’s support of Guerrilla Tactics 2009 it will be hosting free drop-in surgeries for delegates to provide support on how small practices can to internationalise their business. The UKTI is the Government organisation that helps UK-based companies succeed in an increasingly global economy. Its range of expert services is tailored to the needs of individual businesses to maximise their international success. They provide companies with knowledge, advice and practical support.
For further information please click here.
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Saatchi & Saatchi Poland Launches ‘European’ Campaign For BNP Paribas Fortis
06 Nov 2009
Saatchi & Saatchi Group in Poland has created a new advertising campaign for BNP Paribas Fortis, the first to be based on a new 360° communication strategy. All units of the Group were involved in creative work on this project.
Campaign execution was divided into two stages; the first stage includes image activities introducing the bank’s new brand on Polish market, while the second will focus on a supporting deposit offer.
The campaign targets people who want to save their money in a bank that provides investment safety and lucrative profit at the same time, and who aspire to worldwide-known brands with a good reputation. The main message of the campaign is that BNP Paribas Fortis offers profit with a guarantee of safety, through affiliation with an international financial group which is the biggest financial institution in the euro zone in terms of deposits.
“While working on the campaign, on one hand we wanted to communicate the deposit offer in a clear way, and on the other to start a process of building a unique and attractive brand image of a new consumer brand,” says Krzysztof Bialkowski, Senior Strategic Planner in Saatchi & Saatchi Think Tank.
“This is why we decided to link the message with BNP Paribas’ European heritage, which should make the brand more credible in consumers’ minds and at the same time become a distinguishing feature on a Polish banking market dominated by local banking brands.”
The image campaign focuses on information about the merging of Fortis Bank and Dominet Bank and the affiliation to the international financing group BNP Paribas, which proves the investment safety. The campaign is executed through press and BTL materials (posters and leaflets in bank divisions). Saatchi & Saatchi Digital has also prepared a campaign website where the clients can learn more about the financial group and take part in a contest.
The concept for the second stage of the campaign, promoting the deposit offer, is based on showing satisfied BNP Paribas customers from other European countries. European testimonials are a kind of a guarantee for Polish clients that they can expect a profit on a satisfying level. The campaign draws on both ATL (30” and 15” TVCs, press layouts, OOH and animations displayed on buildings) and BTL (posters in bank divisions, layouts of bank windows, stickers and leaflets), as well as an online campaign and product landing page.
The creative task here was to combine the image elements of the new brand with the product message,” says Jacek Praszalek, Senior Copywriter at Saatchi & Saatchi Communications.
“This is why we have Europeans talking about the BNP Paribas savings account, as they have known the institution for years and used its services. In this way the message moves from bank credibility directly to the deposit offer launched on our market. Its attractiveness is emphasized in a humorous way by the spontaneous reactions of our neighbours on hearing the interest rates of BNP Paribas Fortis deposit in Poland.”
Campaign execution was divided into two stages; the first stage includes image activities introducing the bank’s new brand on Polish market, while the second will focus on a supporting deposit offer.
The campaign targets people who want to save their money in a bank that provides investment safety and lucrative profit at the same time, and who aspire to worldwide-known brands with a good reputation. The main message of the campaign is that BNP Paribas Fortis offers profit with a guarantee of safety, through affiliation with an international financial group which is the biggest financial institution in the euro zone in terms of deposits.
“While working on the campaign, on one hand we wanted to communicate the deposit offer in a clear way, and on the other to start a process of building a unique and attractive brand image of a new consumer brand,” says Krzysztof Bialkowski, Senior Strategic Planner in Saatchi & Saatchi Think Tank.
“This is why we decided to link the message with BNP Paribas’ European heritage, which should make the brand more credible in consumers’ minds and at the same time become a distinguishing feature on a Polish banking market dominated by local banking brands.”
The image campaign focuses on information about the merging of Fortis Bank and Dominet Bank and the affiliation to the international financing group BNP Paribas, which proves the investment safety. The campaign is executed through press and BTL materials (posters and leaflets in bank divisions). Saatchi & Saatchi Digital has also prepared a campaign website where the clients can learn more about the financial group and take part in a contest.
The concept for the second stage of the campaign, promoting the deposit offer, is based on showing satisfied BNP Paribas customers from other European countries. European testimonials are a kind of a guarantee for Polish clients that they can expect a profit on a satisfying level. The campaign draws on both ATL (30” and 15” TVCs, press layouts, OOH and animations displayed on buildings) and BTL (posters in bank divisions, layouts of bank windows, stickers and leaflets), as well as an online campaign and product landing page.
The creative task here was to combine the image elements of the new brand with the product message,” says Jacek Praszalek, Senior Copywriter at Saatchi & Saatchi Communications.
“This is why we have Europeans talking about the BNP Paribas savings account, as they have known the institution for years and used its services. In this way the message moves from bank credibility directly to the deposit offer launched on our market. Its attractiveness is emphasized in a humorous way by the spontaneous reactions of our neighbours on hearing the interest rates of BNP Paribas Fortis deposit in Poland.”
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