Arketype Awarded Top 10 Best Company Supporting The Arts In America
06 Nov 2009
Business Committee for the Arts (BCA), a division of Americans for the Arts, has selected Green Bay advertising and design firm Arketype, Inc. to receive a BCA TEN Award for its "outstanding support of the arts." Arketype President Jim Rivett will accept the BCA TEN award at a November 19 black-tie gala at the American Museum of Natural History in New York City.
Since 2005, the BCA TEN Award is given annually to only the top 10 best companies supporting the arts in America.
"These businesses are being recognized for their exceptional involvement in the arts throughout the workplace and in their communities. They provide the arts with significant financial and in-kind support, and they incorporate meaningful arts-related programs into lives of millions of Americans," said J. Barry Griswell, chairman, BCA Executive Board.
"This year's extraordinary honorees are corporate leaders who are developing and sustaining arts and arts education programming in towns of all sizes across the country."
Arketype initiates a variety of arts-related events and supports the arts with significant cash donations, in-kind services, volunteerism, advertising and marketing support, contributing almost half of its total philanthropic dollars and energies to the arts in 2008.
"The arts and creative thinking have been fundamental to our business and to our mission since our beginnings in 1992," said Paul Meinke, Arketype's founder.
"Arketype continues to put its wholehearted support behind the arts because of its tremendous power to educate, enlighten and build a powerhouse culture that creates a successful community."
"We're honored by this recognition not just because of what it says about our support of the arts, but because we value the integral relationship between creativity, the arts and business," said Rivett.
"That relationship plays an increasingly important role in an emerging global economy."
Rivett joined The Wisconsin Task Force on Arts and Creativity in Education in 2008 at the invitation of Lt. Gov. Barbara Lawton. The group's mission is to ensure Wisconsin cultivates a creative workforce to effectively compete in a 21st-century global economy. He also serves on the board of the Meyer Theatre.
For the past six years, Meinke has served on the Wisconsin Arts Board, a state agency dedicated to engaging citizens in the creative process. He also serves on the board of the Weidner Center Presents, an independent, non-profit organization collaborating with UW-Green Bay in the programming for its Weidner Center for the Performing Arts.
The BCA was founded in 1967 by David Rockefeller to bring business and the arts together. The group's mission is to ensure that the arts flourish in America by encouraging, inspiring and stimulating business to support the arts in the workplace, in education and in the community. Americans for the Arts is the leading nonprofit organization for advancing arts in America.
Arketype is an award-winning advertising agency in Green Bay, Wis., delivering high-concept design, custom animation, and video.
Since 2005, the BCA TEN Award is given annually to only the top 10 best companies supporting the arts in America.
"These businesses are being recognized for their exceptional involvement in the arts throughout the workplace and in their communities. They provide the arts with significant financial and in-kind support, and they incorporate meaningful arts-related programs into lives of millions of Americans," said J. Barry Griswell, chairman, BCA Executive Board.
"This year's extraordinary honorees are corporate leaders who are developing and sustaining arts and arts education programming in towns of all sizes across the country."
Arketype initiates a variety of arts-related events and supports the arts with significant cash donations, in-kind services, volunteerism, advertising and marketing support, contributing almost half of its total philanthropic dollars and energies to the arts in 2008.
"The arts and creative thinking have been fundamental to our business and to our mission since our beginnings in 1992," said Paul Meinke, Arketype's founder.
"Arketype continues to put its wholehearted support behind the arts because of its tremendous power to educate, enlighten and build a powerhouse culture that creates a successful community."
"We're honored by this recognition not just because of what it says about our support of the arts, but because we value the integral relationship between creativity, the arts and business," said Rivett.
"That relationship plays an increasingly important role in an emerging global economy."
Rivett joined The Wisconsin Task Force on Arts and Creativity in Education in 2008 at the invitation of Lt. Gov. Barbara Lawton. The group's mission is to ensure Wisconsin cultivates a creative workforce to effectively compete in a 21st-century global economy. He also serves on the board of the Meyer Theatre.
For the past six years, Meinke has served on the Wisconsin Arts Board, a state agency dedicated to engaging citizens in the creative process. He also serves on the board of the Weidner Center Presents, an independent, non-profit organization collaborating with UW-Green Bay in the programming for its Weidner Center for the Performing Arts.
The BCA was founded in 1967 by David Rockefeller to bring business and the arts together. The group's mission is to ensure that the arts flourish in America by encouraging, inspiring and stimulating business to support the arts in the workplace, in education and in the community. Americans for the Arts is the leading nonprofit organization for advancing arts in America.
Arketype is an award-winning advertising agency in Green Bay, Wis., delivering high-concept design, custom animation, and video.
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Adrenalina Wins Fifth Consecutive Creative, Innovation Award In 2009
06 Nov 2009
Adrenalina, a leading multicultural advertising and marketing agency that is part of the MDC Partners network, has been awarded a silver trophy at the renowned El Ojo de Iberoamerica Festival in Buenos Aires, Argentina.
Adrenalina was recognized for its creative work in the El Ojo Classic radio category, winning a silver award for its Tecate "Disclaimer" spot, which is part of Tecate brand's 2009 multimedia campaign rolled out in April.
El Ojo is the latest in a string of recognitions for the celebrated Tecate "Disclaimer" spot, which captured a silver award in September at the 11th annual Advertising Age Hispanic Creative Advertising Awards in Miami and a bronze award from Argentina's Festival Iberoamericano de la Publicidad (FIAP) honoring the best advertising and production in Spanish.
Adrenalina also picked up its first-ever gold prize in September from the Advertising Age Hispanic Creative Advertising Awards, winning the most prestigious award for best TV campaign for its Tecate Light "Papas" series and taking home a silver award in the TV category for Tecate Light's "Papas Medias de Seda" ("Papas Silk Stockings") spot.
"El Ojo is further recognition that our team's creative work resonates among our colleagues in the global advertising community," said Manuel Wernicky, president, chief ideas officer and managing partner, Adrenalina.
As the lead agency for Tecate and sister brand, Tecate Light, Adrenalina recently embarked on its third consecutive advertising and marketing programs for the brands' distributor, Heineken USA via Cerveceria Cuauhtemoc Moctezuma (CCM), Monterrey, Mexico. New creative for both brands is expected to roll out in early 2010.
El Ojo de Iberoamerica is considered the Iberian Peninsula's most important marketing and advertising event showcasing creativity and innovation in advertising, communication, marketing and entertainment in Latin America, Spain and Portugal.
Adrenalina was recognized for its creative work in the El Ojo Classic radio category, winning a silver award for its Tecate "Disclaimer" spot, which is part of Tecate brand's 2009 multimedia campaign rolled out in April.
El Ojo is the latest in a string of recognitions for the celebrated Tecate "Disclaimer" spot, which captured a silver award in September at the 11th annual Advertising Age Hispanic Creative Advertising Awards in Miami and a bronze award from Argentina's Festival Iberoamericano de la Publicidad (FIAP) honoring the best advertising and production in Spanish.
Adrenalina also picked up its first-ever gold prize in September from the Advertising Age Hispanic Creative Advertising Awards, winning the most prestigious award for best TV campaign for its Tecate Light "Papas" series and taking home a silver award in the TV category for Tecate Light's "Papas Medias de Seda" ("Papas Silk Stockings") spot.
"El Ojo is further recognition that our team's creative work resonates among our colleagues in the global advertising community," said Manuel Wernicky, president, chief ideas officer and managing partner, Adrenalina.
As the lead agency for Tecate and sister brand, Tecate Light, Adrenalina recently embarked on its third consecutive advertising and marketing programs for the brands' distributor, Heineken USA via Cerveceria Cuauhtemoc Moctezuma (CCM), Monterrey, Mexico. New creative for both brands is expected to roll out in early 2010.
El Ojo de Iberoamerica is considered the Iberian Peninsula's most important marketing and advertising event showcasing creativity and innovation in advertising, communication, marketing and entertainment in Latin America, Spain and Portugal.
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