Adrenalina Wins Fifth Consecutive Creative, Innovation Award In 2009
06 Nov 2009
Adrenalina, a leading multicultural advertising and marketing agency that is part of the MDC Partners network, has been awarded a silver trophy at the renowned El Ojo de Iberoamerica Festival in Buenos Aires, Argentina.
Adrenalina was recognized for its creative work in the El Ojo Classic radio category, winning a silver award for its Tecate "Disclaimer" spot, which is part of Tecate brand's 2009 multimedia campaign rolled out in April.
El Ojo is the latest in a string of recognitions for the celebrated Tecate "Disclaimer" spot, which captured a silver award in September at the 11th annual Advertising Age Hispanic Creative Advertising Awards in Miami and a bronze award from Argentina's Festival Iberoamericano de la Publicidad (FIAP) honoring the best advertising and production in Spanish.
Adrenalina also picked up its first-ever gold prize in September from the Advertising Age Hispanic Creative Advertising Awards, winning the most prestigious award for best TV campaign for its Tecate Light "Papas" series and taking home a silver award in the TV category for Tecate Light's "Papas Medias de Seda" ("Papas Silk Stockings") spot.
"El Ojo is further recognition that our team's creative work resonates among our colleagues in the global advertising community," said Manuel Wernicky, president, chief ideas officer and managing partner, Adrenalina.
As the lead agency for Tecate and sister brand, Tecate Light, Adrenalina recently embarked on its third consecutive advertising and marketing programs for the brands' distributor, Heineken USA via Cerveceria Cuauhtemoc Moctezuma (CCM), Monterrey, Mexico. New creative for both brands is expected to roll out in early 2010.
El Ojo de Iberoamerica is considered the Iberian Peninsula's most important marketing and advertising event showcasing creativity and innovation in advertising, communication, marketing and entertainment in Latin America, Spain and Portugal.
Adrenalina was recognized for its creative work in the El Ojo Classic radio category, winning a silver award for its Tecate "Disclaimer" spot, which is part of Tecate brand's 2009 multimedia campaign rolled out in April.
El Ojo is the latest in a string of recognitions for the celebrated Tecate "Disclaimer" spot, which captured a silver award in September at the 11th annual Advertising Age Hispanic Creative Advertising Awards in Miami and a bronze award from Argentina's Festival Iberoamericano de la Publicidad (FIAP) honoring the best advertising and production in Spanish.
Adrenalina also picked up its first-ever gold prize in September from the Advertising Age Hispanic Creative Advertising Awards, winning the most prestigious award for best TV campaign for its Tecate Light "Papas" series and taking home a silver award in the TV category for Tecate Light's "Papas Medias de Seda" ("Papas Silk Stockings") spot.
"El Ojo is further recognition that our team's creative work resonates among our colleagues in the global advertising community," said Manuel Wernicky, president, chief ideas officer and managing partner, Adrenalina.
As the lead agency for Tecate and sister brand, Tecate Light, Adrenalina recently embarked on its third consecutive advertising and marketing programs for the brands' distributor, Heineken USA via Cerveceria Cuauhtemoc Moctezuma (CCM), Monterrey, Mexico. New creative for both brands is expected to roll out in early 2010.
El Ojo de Iberoamerica is considered the Iberian Peninsula's most important marketing and advertising event showcasing creativity and innovation in advertising, communication, marketing and entertainment in Latin America, Spain and Portugal.
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Daktronics Introduces Gen 6 Digital Billboards
06 Nov 2009
Daktronics, a leading digital billboard manufacturer, has revealed its sixth generation digital billboard product: the Valo 3000 Series.
Highlighted by its substantial reduction in power consumption, the most advanced billboard product ever brought to market significantly lowers the cost-of-ownership for outdoor advertisers, providing them with the right product solution to profit more than ever with digital billboards.
"Digital billboard technology has a come a long way over the years, but even with all the recent advances, relevant needs still exist," says Jeremy Johnson, billboard market manager at Daktronics.
"We have a great deal of passion for this business, and with this release, we are once again bringing new product features to market that will meet or exceed customer expectations. In particular, this current product release offers greater energy efficiency, superior image quality, rock-solid performance and reliability. These enhancements combine to provide a lower overall cost of ownership and operation."
In addition, the 3K series also includes new fail-safe controls to ensure that the digital billboard always operates at the most effective and safe brightness levels. This development was in response to an industry initiative designed to ensure the safe and efficient operation of digital billboards.
"We believe this is a perfect time to deepen our investment in product development in order to bring new cost- saving solutions to our customers," says Paul Gilk, lead engineer at Daktronics.
"During the product development process we utilized customer feedback, industry experience, vendor relationships, and the resources of our state-of-the art reliability laboratory to bring this new product from concept to reality. These efforts led to a superior series with innovations that reduced site power requirements and substantially lowered energy consumption."
Daktronics' wide range of billboard services provides outdoor operators the essential tools to take advantage of digital outdoor. From content management, creative services, complete system monitoring, technical services, installation management, to regulatory assistance and maintenance, Daktronics services fit outdoor operators' business model, regardless of how they operate. The company's Internet-based billboard management solution makes outdoor advertising easy by providing the necessary components to sell and manage digital billboard inventory.
Daktronics installed its first digital billboard display in 2001. Almost a decade and 1,200 digital billboards later, the company still works to reduce the cost-of-ownership for our customers. This new release is yet another example of Daktronics' commitment to its customers and this business.
Highlighted by its substantial reduction in power consumption, the most advanced billboard product ever brought to market significantly lowers the cost-of-ownership for outdoor advertisers, providing them with the right product solution to profit more than ever with digital billboards.
"Digital billboard technology has a come a long way over the years, but even with all the recent advances, relevant needs still exist," says Jeremy Johnson, billboard market manager at Daktronics.
"We have a great deal of passion for this business, and with this release, we are once again bringing new product features to market that will meet or exceed customer expectations. In particular, this current product release offers greater energy efficiency, superior image quality, rock-solid performance and reliability. These enhancements combine to provide a lower overall cost of ownership and operation."
In addition, the 3K series also includes new fail-safe controls to ensure that the digital billboard always operates at the most effective and safe brightness levels. This development was in response to an industry initiative designed to ensure the safe and efficient operation of digital billboards.
"We believe this is a perfect time to deepen our investment in product development in order to bring new cost- saving solutions to our customers," says Paul Gilk, lead engineer at Daktronics.
"During the product development process we utilized customer feedback, industry experience, vendor relationships, and the resources of our state-of-the art reliability laboratory to bring this new product from concept to reality. These efforts led to a superior series with innovations that reduced site power requirements and substantially lowered energy consumption."
Daktronics' wide range of billboard services provides outdoor operators the essential tools to take advantage of digital outdoor. From content management, creative services, complete system monitoring, technical services, installation management, to regulatory assistance and maintenance, Daktronics services fit outdoor operators' business model, regardless of how they operate. The company's Internet-based billboard management solution makes outdoor advertising easy by providing the necessary components to sell and manage digital billboard inventory.
Daktronics installed its first digital billboard display in 2001. Almost a decade and 1,200 digital billboards later, the company still works to reduce the cost-of-ownership for our customers. This new release is yet another example of Daktronics' commitment to its customers and this business.
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