Daktronics Introduces Gen 6 Digital Billboards
06 Nov 2009
Daktronics, a leading digital billboard manufacturer, has revealed its sixth generation digital billboard product: the Valo 3000 Series.
Highlighted by its substantial reduction in power consumption, the most advanced billboard product ever brought to market significantly lowers the cost-of-ownership for outdoor advertisers, providing them with the right product solution to profit more than ever with digital billboards.
"Digital billboard technology has a come a long way over the years, but even with all the recent advances, relevant needs still exist," says Jeremy Johnson, billboard market manager at Daktronics.
"We have a great deal of passion for this business, and with this release, we are once again bringing new product features to market that will meet or exceed customer expectations. In particular, this current product release offers greater energy efficiency, superior image quality, rock-solid performance and reliability. These enhancements combine to provide a lower overall cost of ownership and operation."
In addition, the 3K series also includes new fail-safe controls to ensure that the digital billboard always operates at the most effective and safe brightness levels. This development was in response to an industry initiative designed to ensure the safe and efficient operation of digital billboards.
"We believe this is a perfect time to deepen our investment in product development in order to bring new cost- saving solutions to our customers," says Paul Gilk, lead engineer at Daktronics.
"During the product development process we utilized customer feedback, industry experience, vendor relationships, and the resources of our state-of-the art reliability laboratory to bring this new product from concept to reality. These efforts led to a superior series with innovations that reduced site power requirements and substantially lowered energy consumption."
Daktronics' wide range of billboard services provides outdoor operators the essential tools to take advantage of digital outdoor. From content management, creative services, complete system monitoring, technical services, installation management, to regulatory assistance and maintenance, Daktronics services fit outdoor operators' business model, regardless of how they operate. The company's Internet-based billboard management solution makes outdoor advertising easy by providing the necessary components to sell and manage digital billboard inventory.
Daktronics installed its first digital billboard display in 2001. Almost a decade and 1,200 digital billboards later, the company still works to reduce the cost-of-ownership for our customers. This new release is yet another example of Daktronics' commitment to its customers and this business.
Highlighted by its substantial reduction in power consumption, the most advanced billboard product ever brought to market significantly lowers the cost-of-ownership for outdoor advertisers, providing them with the right product solution to profit more than ever with digital billboards.
"Digital billboard technology has a come a long way over the years, but even with all the recent advances, relevant needs still exist," says Jeremy Johnson, billboard market manager at Daktronics.
"We have a great deal of passion for this business, and with this release, we are once again bringing new product features to market that will meet or exceed customer expectations. In particular, this current product release offers greater energy efficiency, superior image quality, rock-solid performance and reliability. These enhancements combine to provide a lower overall cost of ownership and operation."
In addition, the 3K series also includes new fail-safe controls to ensure that the digital billboard always operates at the most effective and safe brightness levels. This development was in response to an industry initiative designed to ensure the safe and efficient operation of digital billboards.
"We believe this is a perfect time to deepen our investment in product development in order to bring new cost- saving solutions to our customers," says Paul Gilk, lead engineer at Daktronics.
"During the product development process we utilized customer feedback, industry experience, vendor relationships, and the resources of our state-of-the art reliability laboratory to bring this new product from concept to reality. These efforts led to a superior series with innovations that reduced site power requirements and substantially lowered energy consumption."
Daktronics' wide range of billboard services provides outdoor operators the essential tools to take advantage of digital outdoor. From content management, creative services, complete system monitoring, technical services, installation management, to regulatory assistance and maintenance, Daktronics services fit outdoor operators' business model, regardless of how they operate. The company's Internet-based billboard management solution makes outdoor advertising easy by providing the necessary components to sell and manage digital billboard inventory.
Daktronics installed its first digital billboard display in 2001. Almost a decade and 1,200 digital billboards later, the company still works to reduce the cost-of-ownership for our customers. This new release is yet another example of Daktronics' commitment to its customers and this business.
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Fleishman-Hillard Partners Evolve24
06 Nov 2009
Fleishman-Hillard International Communications has announced a selective co-marketing and product development agreement with evolve24, a business analytics and research firm with leading capabilities in the measurement of perception, reputation and risk. This agreement will drive science-based advances in communications planning and reputation management that are shaped by both traditional and social media.
One key element of the partnership is providing clients with powerful web-based analytical software called The Mirror that delivers data in near real-time to the desktop. The Mirror integrates both traditional media content and social media coverage, including conversation on Twitter, blogs and forums, trade publications, journals, wires, television, radio and news releases. It captures the continuous stream of information across all channels and categorizes and analyzes it by a wide range of metrics such as stakeholder, topic, concept, sentiment, share of voice, influence and reputation impact.
The Mirror can be customized to collect and present data in ways that meet the needs of diverse clients. It provides an easy-to-use, self-search capability for reviewing content and receiving analysis by region, publication or psychographic categories, and translates content from multiple languages into English. It also can provide dashboards that enable management of reputation, risk and stakeholder relations.
The result is a complete, accessible and immediate view of the full spectrum of conversation that provides a clear picture of the emerging issues and opportunities a company faces.
"evolve24, with its leading-edge technology, understanding of the global communications environment and commitment to excellence in client service, is an ideal partner for FH," said Dave Senay, president and CEO of Fleishman-Hillard.
"Together, we are enabling our clients and account teams to measure and manage communications in a more informed, timely and effective way across the entire spectrum of conversation. The Mirror also provides a forward-looking picture of clients' communications landscapes and enables us to anticipate issues, seize opportunities and actively manage reputation. The predictive nature of this technology acts like an early warning system, giving us the head start we need to anticipate and act."
"By partnering with Fleishman-Hillard, we can push forward the state of the industry in managing global communications and its impact on reputation," said Anthony M. Sardella, CEO and founder of evolve24, LLC.
"We believe The Mirror advances the state of the art in managing communications by integrating monitoring, measurement across very powerful metrics and outreach to key voices. It tells not only what people are saying, but what they believe about a brand. It provides the whole story. By evaluating data across the spectrum of online conversation, clients get an intimate understanding of the influencers, the followers, and the bystanders, while continually monitoring the ebb and flow of current belief, and engaging as needed."
This partnership and new integrated media monitoring and measurement system complement and add depth to Fleishman-Hillard's research capabilities that include surveys and polling; brand research and message testing; executive interviews; communications audits; focus groups; stakeholder personas; competitive intelligence; media segmentation and targeting; and news distribution and content optimization.
One key element of the partnership is providing clients with powerful web-based analytical software called The Mirror that delivers data in near real-time to the desktop. The Mirror integrates both traditional media content and social media coverage, including conversation on Twitter, blogs and forums, trade publications, journals, wires, television, radio and news releases. It captures the continuous stream of information across all channels and categorizes and analyzes it by a wide range of metrics such as stakeholder, topic, concept, sentiment, share of voice, influence and reputation impact.
The Mirror can be customized to collect and present data in ways that meet the needs of diverse clients. It provides an easy-to-use, self-search capability for reviewing content and receiving analysis by region, publication or psychographic categories, and translates content from multiple languages into English. It also can provide dashboards that enable management of reputation, risk and stakeholder relations.
The result is a complete, accessible and immediate view of the full spectrum of conversation that provides a clear picture of the emerging issues and opportunities a company faces.
"evolve24, with its leading-edge technology, understanding of the global communications environment and commitment to excellence in client service, is an ideal partner for FH," said Dave Senay, president and CEO of Fleishman-Hillard.
"Together, we are enabling our clients and account teams to measure and manage communications in a more informed, timely and effective way across the entire spectrum of conversation. The Mirror also provides a forward-looking picture of clients' communications landscapes and enables us to anticipate issues, seize opportunities and actively manage reputation. The predictive nature of this technology acts like an early warning system, giving us the head start we need to anticipate and act."
"By partnering with Fleishman-Hillard, we can push forward the state of the industry in managing global communications and its impact on reputation," said Anthony M. Sardella, CEO and founder of evolve24, LLC.
"We believe The Mirror advances the state of the art in managing communications by integrating monitoring, measurement across very powerful metrics and outreach to key voices. It tells not only what people are saying, but what they believe about a brand. It provides the whole story. By evaluating data across the spectrum of online conversation, clients get an intimate understanding of the influencers, the followers, and the bystanders, while continually monitoring the ebb and flow of current belief, and engaging as needed."
This partnership and new integrated media monitoring and measurement system complement and add depth to Fleishman-Hillard's research capabilities that include surveys and polling; brand research and message testing; executive interviews; communications audits; focus groups; stakeholder personas; competitive intelligence; media segmentation and targeting; and news distribution and content optimization.
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