One key element of the partnership is providing clients with powerful web-based analytical software called The Mirror that delivers data in near real-time to the desktop. The Mirror integrates both traditional media content and social media coverage, including conversation on Twitter, blogs and forums, trade publications, journals, wires, television, radio and news releases. It captures the continuous stream of information across all channels and categorizes and analyzes it by a wide range of metrics such as stakeholder, topic, concept, sentiment, share of voice, influence and reputation impact.
The Mirror can be customized to collect and present data in ways that meet the needs of diverse clients. It provides an easy-to-use, self-search capability for reviewing content and receiving analysis by region, publication or psychographic categories, and translates content from multiple languages into English. It also can provide dashboards that enable management of reputation, risk and stakeholder relations.
The result is a complete, accessible and immediate view of the full spectrum of conversation that provides a clear picture of the emerging issues and opportunities a company faces.
"evolve24, with its leading-edge technology, understanding of the global communications environment and commitment to excellence in client service, is an ideal partner for FH," said Dave Senay, president and CEO of Fleishman-Hillard.
"Together, we are enabling our clients and account teams to measure and manage communications in a more informed, timely and effective way across the entire spectrum of conversation. The Mirror also provides a forward-looking picture of clients' communications landscapes and enables us to anticipate issues, seize opportunities and actively manage reputation. The predictive nature of this technology acts like an early warning system, giving us the head start we need to anticipate and act."
"By partnering with Fleishman-Hillard, we can push forward the state of the industry in managing global communications and its impact on reputation," said Anthony M. Sardella, CEO and founder of evolve24, LLC.
"We believe The Mirror advances the state of the art in managing communications by integrating monitoring, measurement across very powerful metrics and outreach to key voices. It tells not only what people are saying, but what they believe about a brand. It provides the whole story. By evaluating data across the spectrum of online conversation, clients get an intimate understanding of the influencers, the followers, and the bystanders, while continually monitoring the ebb and flow of current belief, and engaging as needed."
This partnership and new integrated media monitoring and measurement system complement and add depth to Fleishman-Hillard's research capabilities that include surveys and polling; brand research and message testing; executive interviews; communications audits; focus groups; stakeholder personas; competitive intelligence; media segmentation and targeting; and news distribution and content optimization.
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