Fleishman-Hillard International Communications has announced a selective co-marketing and product development agreement with evolve24, a business analytics and research firm with leading capabilities in the measurement of perception, reputation and risk. This agreement will drive science-based advances in communications planning and reputation management that are shaped by both traditional and social media.

One key element of the partnership is providing clients with powerful web-based analytical software called The Mirror that delivers data in near real-time to the desktop. The Mirror integrates both traditional media content and social media coverage, including conversation on Twitter, blogs and forums, trade publications, journals, wires, television, radio and news releases. It captures the continuous stream of information across all channels and categorizes and analyzes it by a wide range of metrics such as stakeholder, topic, concept, sentiment, share of voice, influence and reputation impact.

The Mirror can be customized to collect and present data in ways that meet the needs of diverse clients. It provides an easy-to-use, self-search capability for reviewing content and receiving analysis by region, publication or psychographic categories, and translates content from multiple languages into English. It also can provide dashboards that enable management of reputation, risk and stakeholder relations.

The result is a complete, accessible and immediate view of the full spectrum of conversation that provides a clear picture of the emerging issues and opportunities a company faces.

"evolve24, with its leading-edge technology, understanding of the global communications environment and commitment to excellence in client service, is an ideal partner for FH," said Dave Senay, president and CEO of Fleishman-Hillard.

"Together, we are enabling our clients and account teams to measure and manage communications in a more informed, timely and effective way across the entire spectrum of conversation. The Mirror also provides a forward-looking picture of clients' communications landscapes and enables us to anticipate issues, seize opportunities and actively manage reputation. The predictive nature of this technology acts like an early warning system, giving us the head start we need to anticipate and act."

"By partnering with Fleishman-Hillard, we can push forward the state of the industry in managing global communications and its impact on reputation," said Anthony M. Sardella, CEO and founder of evolve24, LLC.

"We believe The Mirror advances the state of the art in managing communications by integrating monitoring, measurement across very powerful metrics and outreach to key voices. It tells not only what people are saying, but what they believe about a brand. It provides the whole story. By evaluating data across the spectrum of online conversation, clients get an intimate understanding of the influencers, the followers, and the bystanders, while continually monitoring the ebb and flow of current belief, and engaging as needed."

This partnership and new integrated media monitoring and measurement system complement and add depth to Fleishman-Hillard's research capabilities that include surveys and polling; brand research and message testing; executive interviews; communications audits; focus groups; stakeholder personas; competitive intelligence; media segmentation and targeting; and news distribution and content optimization.

Weber Shandwick, a leading global public relations firms, has been named "International Consultancy of the Year," at the Public Relations Consultants Association (PRCA) Awards in London. The firm is now the only UK PR agency to have received the 'International Consultancy of the Year' honour by both the PRCA and UK PRWeekwithin the same year.

Colin Byrne, Weber Shandwick's UK & Europe CEO said, "This has been nothing short of a spectacular year for all of us here at Weber Shandwick, particularly in this challenging economic environment. To be recognized as 'International Consultancy of the Year' by two of the UK's most prestigious public relations organizations, within the same year, is a real testament to the dedication of our employees across our local, regional and global network."

"We are extremely proud of our achievements this year and would like to thank all of our clients and people across our international network for their magnificent contribution to an extremely rewarding year."

These awards continue to build on Weber Shandwick's remarkable global award success in 2009, which includes a PRWeek UK Global Agency Report Card gold medal, a Cannes Lion award and an IPRA Golden World award.