As one of the longest running independent international advertising and graphic design competitions in the world, CAA honors work from around the globe, with a judging panel comprised of some of the most prestigious design firms in the US. The CAA-honored work is further showcased with the competition's "Annual Book," a 400-page archive of the year's top work in print, web, advertising and media design.
"We're delighted our peers have honored us with a Creativity Award, especially for such a meaningful, humanitarian campaign like Robin Hood Responds," says Collective Executive Producer Ivy Dane.
"It was a truly profound experience for the entire [Collective] team. The film's subjects inspired us all. Their stories, which we connected with on a very personal level, were the essence of this campaign and the creative."
“Robin Hood Responds” centers on a series of six documentary-style shorts, featuring real-life subjects afflicted by poverty and empowered by the many programs funded by the Robin Hood Foundation.
Led by director David McNamara, Collective produced the riveting PSA campaign in its entirety including live action production and graphics, as well as editorial via partner company Homestead. Leveraged across multiple platforms, the expansive campaign included web & TV, as well as emerging environments including NYC Metro trains and stations, bus stations and taxis; moreover, the Collective-helmed content culminated into a live screening, which was central to the Robin Hood Foundation's successful fundraiser gala, which garnered donations topping 73 million dollars - in a recession year.
To experience “Robin Hood Responds,” click here.
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