The 39th Creativity Annual Awards (CAA) recently recognized Collective with Silver honors for the production company's powerful integrated PSA campaign “Robin Hood Responds,” which broke summer 2009. Among a field of entries from 37 countries and 37 U.S. states, Collective was recognized in the category of Consumer TV, Campaign.

As one of the longest running independent international advertising and graphic design competitions in the world, CAA honors work from around the globe, with a judging panel comprised of some of the most prestigious design firms in the US. The CAA-honored work is further showcased with the competition's "Annual Book," a 400-page archive of the year's top work in print, web, advertising and media design.

"We're delighted our peers have honored us with a Creativity Award, especially for such a meaningful, humanitarian campaign like Robin Hood Responds," says Collective Executive Producer Ivy Dane.

"It was a truly profound experience for the entire [Collective] team. The film's subjects inspired us all. Their stories, which we connected with on a very personal level, were the essence of this campaign and the creative."

“Robin Hood Responds” centers on a series of six documentary-style shorts, featuring real-life subjects afflicted by poverty and empowered by the many programs funded by the Robin Hood Foundation.

Led by director David McNamara, Collective produced the riveting PSA campaign in its entirety including live action production and graphics, as well as editorial via partner company Homestead. Leveraged across multiple platforms, the expansive campaign included web & TV, as well as emerging environments including NYC Metro trains and stations, bus stations and taxis; moreover, the Collective-helmed content culminated into a live screening, which was central to the Robin Hood Foundation's successful fundraiser gala, which garnered donations topping 73 million dollars - in a recession year.

To experience “Robin Hood Responds,” click here.

Omnicom Group's BBDO, DDB and TBWA won accolades for their outstanding work in China, garnering top honors at the various award shows held during the recent China International Advertising Festival in Nanning, China.

At the China Effies, BBDO China won the Best of Show and Best Idea for GE's Ecomagination campaign and a Silver for Visa's 2008 Beijing Olympics campaign, while TBWA\China won a Gold Effie for its work for McDonald's, as well as a Bronze for UNICEF. DDB Guoan, part of DDB China Group, clinched a Silver for Yili, and DDB China walked away with three Bronzes for Gatorade, Clean & Clear and McDonald's.

At the Great Wall Awards, BBDO scooped up three Silvers for Visa, Lay's and Mirinda, while DDB won a Silver and a Bronze for TIANTIAN Air Freshener, and two more Bronzes for Alteco and Gatorade. The Great Wall Awards, one of the most influential advertising awards presentations in China, recognize outstanding work published in different media.

BBDO also received a Gold at the China Automobile Advertising Awards for Mercedes Benz S-class and three Bronzes for Smart Launch, Smart Viral Park and Mercedes Benz SUV.

TBWA was recognized at the China Internet Advertising Awards with a Silver for McDonald's and two Bronzes for UNICEF and 42 Below.

TBWA's McDonald's campaign also won a Bronze at the China Media Marketing Innovation Awards.

The China International Advertising Festival, held annually in different locations in China, is the most authoritative and influential advertising industry event in China, attracting more than 30,000 participants.