Omnicom Group's BBDO, DDB and TBWA won accolades for their outstanding work in China, garnering top honors at the various award shows held during the recent China International Advertising Festival in Nanning, China.

At the China Effies, BBDO China won the Best of Show and Best Idea for GE's Ecomagination campaign and a Silver for Visa's 2008 Beijing Olympics campaign, while TBWA\China won a Gold Effie for its work for McDonald's, as well as a Bronze for UNICEF. DDB Guoan, part of DDB China Group, clinched a Silver for Yili, and DDB China walked away with three Bronzes for Gatorade, Clean & Clear and McDonald's.

At the Great Wall Awards, BBDO scooped up three Silvers for Visa, Lay's and Mirinda, while DDB won a Silver and a Bronze for TIANTIAN Air Freshener, and two more Bronzes for Alteco and Gatorade. The Great Wall Awards, one of the most influential advertising awards presentations in China, recognize outstanding work published in different media.

BBDO also received a Gold at the China Automobile Advertising Awards for Mercedes Benz S-class and three Bronzes for Smart Launch, Smart Viral Park and Mercedes Benz SUV.

TBWA was recognized at the China Internet Advertising Awards with a Silver for McDonald's and two Bronzes for UNICEF and 42 Below.

TBWA's McDonald's campaign also won a Bronze at the China Media Marketing Innovation Awards.

The China International Advertising Festival, held annually in different locations in China, is the most authoritative and influential advertising industry event in China, attracting more than 30,000 participants.

Adconion Media Group has launched the company's new global website: www.adconion.com. The site showcases Adconion's focus on online video advertising and its flagship video distribution network Adconion.TV, which connects content creators, publisher sites and advertisers to broadly distribute and monetize online video on a global scale. The site was designed by Munich-based design agency Viazenetti.

"As Adconion continues to evolve its cache of online video advertising solutions and effectively align advertiser, publisher and viewer needs through Adconion.TV, we must be certain that the way we showcase the brand, in this case through the website, effectively conveys the services we're providing our partners," said Tyler Moebius, CEO and president of Adconion Media Group.

"Adconion.com provides visitors an interactive experience that highlights the advantages of partnering with Adconion for online video advertising and reinforces the company's leadership role in this burgeoning industry."

"When Adconion approached us with the new website project, we knew it was an opportunity to revamp one of the strongest brands in online advertising," said Olaf Kerckhoff, CEO of Viazenetti.

"The new site successfully captures Adconion's vision and delivers the message in way that's informative, entertaining and interactive."

New site features include:

An interactive video ad unit showcase

Adconion.TV sizzle reel

An intuitive, user-friendly interface

A wide array of up-to-date performance statistics from around the globe

Detailed analysis of Adconion's audience targeting techniques and capabilities

Numerous case studies detailing successful video campaigns


The impetus for the site redesign comes from the growing online video market. Advertising revenue within the medium is projected to eclipse $4b by 2013 in the United States alone, with 85 percent of U.S. Internet users interacting with online video, according to recent eMarketer reports.