Adconion Media Group has launched the company's new global website: www.adconion.com. The site showcases Adconion's focus on online video advertising and its flagship video distribution network Adconion.TV, which connects content creators, publisher sites and advertisers to broadly distribute and monetize online video on a global scale. The site was designed by Munich-based design agency Viazenetti.

"As Adconion continues to evolve its cache of online video advertising solutions and effectively align advertiser, publisher and viewer needs through Adconion.TV, we must be certain that the way we showcase the brand, in this case through the website, effectively conveys the services we're providing our partners," said Tyler Moebius, CEO and president of Adconion Media Group.

"Adconion.com provides visitors an interactive experience that highlights the advantages of partnering with Adconion for online video advertising and reinforces the company's leadership role in this burgeoning industry."

"When Adconion approached us with the new website project, we knew it was an opportunity to revamp one of the strongest brands in online advertising," said Olaf Kerckhoff, CEO of Viazenetti.

"The new site successfully captures Adconion's vision and delivers the message in way that's informative, entertaining and interactive."

New site features include:

An interactive video ad unit showcase

Adconion.TV sizzle reel

An intuitive, user-friendly interface

A wide array of up-to-date performance statistics from around the globe

Detailed analysis of Adconion's audience targeting techniques and capabilities

Numerous case studies detailing successful video campaigns


The impetus for the site redesign comes from the growing online video market. Advertising revenue within the medium is projected to eclipse $4b by 2013 in the United States alone, with 85 percent of U.S. Internet users interacting with online video, according to recent eMarketer reports.

Fox Audience Network (FAN), a division of News Corporation, and WPP have announced a partnership to provide marketers with more accurate and in-depth information to increase the effectiveness of their digital marketing investments.

FAN will work with units of WPP’s Kantar and WPP Digital under the terms of the new partnership. These collaborations will provide marketers with better insight across inventory aggregated by both FAN and the Media Innovation Group of WPP Digital.

WPP companies will gain access to FAN's Audience Segmentation service to enrich their insights, planning and measurement offerings. The enhanced audience segmentation services will enable WPP clients to understand and reach highly customized yet anonymous groups of consumers who share relevant interests, such as autos, games, movies or music.

In addition, FAN will gain access to deep consumer insights from Kantar, the research arm of WPP, broadening the information available in its Audience Segmentation platform.

“There is more data than most online marketers know what to do with but not enough insight or action,” said Mark Read, CEO of WPP Digital.

“We are delighted to be working with FAN to integrate Audience Insights into the various WPP platforms, extending FAN's analytics across more publishers and more channels, online and offline, than ever before.”

“In working with WPP, we gain a valuable partner as we extend our Audience Insights platform, which already covers more than 80% of online consumers in the U.S., into the most comprehensive audience analytics service in the industry,” said Adam Bain, president of Fox Audience Network.

“Together, we will create new insights for marketers about who is visiting their digital properties and how particular audience segments are responding to marketing messages.”

Specifically the partnership includes the following:

Compete, a division of Kantar Media, will integrate enhanced features from FAN’s Audience Insights platform into its Compete PRO offering, the leading online measurement and digital intelligence service (found at www.compete.com).

WPP Digital's Media Innovation Group will incorporate elements of the FAN media planning suite into ZAP, its proprietary digital advertising platform.

FAN will aggregate additional retail and other information on an anonymous basis from Kantar Media into its Audience Insights platform to provide more robust audience segments to advertisers.