Beginning this November, Lilly Pulitzer is launching a year-long "Lilly Loves Green" campaign. Following the brand's 50th Anniversary "Jubilee", the launch of Lilly Pulitzer's year of green comes perfectly timed with America Recycles Week, which runs from 8 - 15 November. Lilly has never repeated a print in 50 years, and this time their signature prints will raise funding and awareness for important green causes. 

Looking back over 50 years, what really makes people smile are the old Lillys. Not wrinkled and old. But worn and loved and just eeking good stories. They have a memory of a vacation to somewhere sunburnt and wonderful. A mom saved them for her children. Or a cousin wore them, passed them to a neighbor who is packing and saving them for a sister. They are meant to be recycled.

Fortunately people have been recycling Lilly Pulitzer for years, whether passing it along to future generations to enjoy, or searching consignment stores for pieces they know will last for decades. So Lilly Pulitzer is introducing a capsule of items that are just that...the "Originals" collection. Launching in tandem with America Recycles Week, they embody everything that's treasured about Lilly and will be here for generations to come, in the hopes that wearers will enjoy them to the fullest and then pass them along. In other words... Reduce. Reuse. Re-Lilly. 

The Lilly Pulitzer Resort collection features one print called "In the Slim", inspired by an iconic Slim Aarons fashion photograph taken in 1964 for the pages of Town & Country. Modern day "Originals" Kick and Kyra Kennedy, daughters of Bobby Kennedy Jr., carry on the family tradition by modeling "Originals" styles in Lilly Pulitzer's Resort campaign. They are following in the footsteps of "original" Lilly fans, Jackie, Kathleen and her mother, Rose Kennedy. The Kennedy gals even donated all of their modeling fees to family-founded Riverkeeper Foundation, an organization dedicated to keeping the Hudson River as green as possible. 

Beyond being "sustainable" in concept, the collection itself is also eco-friendly: All hangtags and in-garment labels are made of 100% recycled material. The collection is officially endorsed by Cotton Inc., and the dye process in which the garments are printed is internationally certified as using low-impact dye, eliminating any harmful byproducts. The common recycling statistics are out. An aluminum can take 500 years to break down. A glass bottle can take 1000. Did you know Americans throw out an average of 68lbs of clothing a year? 

Lilly Pulitzer is enlisting its customers to help recycle clothing, by donating it to a very worthy cause. Someone in need of something special and Lilly's got just the group. Meet “The Princess Project,” a 100% volunteer effort and non-profit organization solely devoted to putting smiles on girls' faces. They provide free dresses and accessories to high school girls who could not otherwise afford them to wear to one of the most memorable nights in a girl's life - prom. Lilly Pulitzer is inviting customers nationwide to dive into their closets to recycle for mother earth and an incredibly good cause.

LeapFish, an upcoming search and social media innovator, has unveiled the new multi-media and real-time search, communication, and sharing platform that gives consumers the most convenient, fun, and personalized way to experience and share the traditional and real-time Web - the new "Living Web."

The LeapFish search experience empowers consumers with the ability to manage the two things they do most often online: "search" and "share." "Real-time and social are major movements and it's time consumers are empowered with an ability to share to the real-time and social Web when they are most engaged - while searching the Web," said Ben Behrouzi, founder and CEO of LeapFish.

The new search platform seamlessly combines the ability to search and share real-time and traditional content in any media format in a single interface across a range of different sites (e.g., Twitter, Facebook, Digg).

"Aside from the Web's growing size and variety there is an emerging duality of 'real-time' and 'traditional,' which now requires a completely different search experience - one that includes both the content and the 'contributor' in the search experience, such that both traditional and real-time searching and sharing are integrated seamlessly in our use of this Living Web," said Behrouzi.

The new LeapFish search experience offers consumers a real-time search engine, a technically advanced customizable personal homepage, more multi-media results from the entire Web and the ability to share any piece of content found online.

LeapFish Search Engine Features :

Real-Time Search Engine : A fresh multi-media real-time search engine capturing results from all containers of real-time content (e.g., Twitter, YouTube, Twitpic, Flickr).

Searching and Sharing : Easy and convenient sharing features empower users to merge traditional content into the social and real-time Web as they search and find content anywhere online (e.g., Facebook, Twitter, Digg).

Variety of the Web : Delivering rich multi-media content from the deep and wide new Web via integration of leading authorities in website aggregation, videos, images, news, blogs, tweets and much more on every search query (e.g., YouTube, CNN, Twitter).

Personal Internet Dashboard : Technically advanced customizable personal homepage allowing consumers to build their own dashboard to the Internet by adding multiple news feeds, blogs, applications, tools and more (e.g., Facebook Application, Twitter Application, Mashable Feed).


Until a few years ago consumers came to the Web to just search for simple information. Now the Web is a place where people come to also share information -- information today that is multi-media and more complex in nature.

"LeapFish refers to this new place as The Living Web, and has developed an evolved search engine to help consumers get the most from it - a service to help consumers Live the Web," said Behrouzi.