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Eurobest 2009 Winners Announced
30 Nov 2009
The 2nd Eurobest Festival, Europe’s leading awards in creativity, has wrapped up with an awards ceremony at the Beurs van Berlage in Amsterdam.
The juries working in Amsterdam judged 4020 entries of which 665 were shortlisted and a total of 282 were winners; 37 winners in the TV/Cinema category, 30 in Print, 34 in Outdoor, 25 in Direct, 13 in Sales Promotion, 9 in Radio, 37 in Interactive, 48 in Media, 22 in Design, 21 in Craft and 6 in Integrated.
The most awarded countries were Belgium and Germany both with 49 awards each, followed by France with 35, United Kingdom with 32, 28 for Sweden and The Netherlands with 22 awards.
Two TV/Cinema Grand Prix were presented, one in the Product and Service category which was awarded to BETC Euro RSCG, Paris for their Canal+ spot Closet. The second Grand Prix went to Tribal DDB Amsterdam for Philips Cinema 21:9.
The Print Grand Prix was won by Euro RSCG Group Switzerland for the Zürich Chamber Orchestra campaign Goosebumps, Teardrop and Heartbeat.
Taking the Outdoor Grand Prix was Robert/Boisen & Like-Minded Copenhagen for Suzuki Gas Station.
Mortierbrigade Brussels won the Sales Promotion Grand Prix for their Studio Brussels’ Eternal Moonwalk.
Winning the Direct Grand Prix was GOSS Gothenburg for A Year at the School of Engineering.
Serviceplan Hamburg took home the Design Grand Prix for their Leadacademy entry Procontra.
In the Media category, Leo Burnett Lisboa took the Grand Prix for World’s First Ephemeral Museum work for Diageo Portugal.
The Radio Jury awarded Mortierbrigade Brussels with the Grand Prix for the Studio Brussels campaign The First Time, Opening Dance, Ringtones and Shemus, the Mysterious Whale.
The Interactive Grand Prix went to Happiness Brussels for Toyota’s IQ Font.
The inaugural Craft Grand Prix was picked up by Ogilvy France for the Mattel Scrabble campaign, Sumo, Yoga and Hula.
No Grand Prix was awarded in the Integrated category.
The Interactive Agency of the Year award, went to Happiness Brussels. Runners up were, in 2nd place Boondoggle, Leuven and in third place, Crispin Porter + Bogusky Europe, Gothenbug.
Ogilvy France were the winners of the prestigious Eurobest Agency of the Year with BETC Euro RSCG, Paris coming in 2nd place and Marcel Paris in third place.
A new award this year, Network of the Year, was won by DDB. In 2nd place came Ogilvy & Mather and in 3rd, Publicis.
Also new to this year was the Eurobest Advertiser of the Year Award. Guinness was honoured with the accolade and Kathy Parker, Marketing and Innovation Director of Guinness was on stage to collect the trophy.
Honoured at the Awards Ceremony were the winners of Eurobest’s Young Creative Integrated Competition. The 48 hour competition was won by the team from Russia based on a brief from the charity Join the Pipe.
66 leading creatives from 20 European countries came together to judge the best of European Creativity. Matthias Schmidt, Executive Board Member of the Scholz & Friends Group and Creative Managing Director at Scholz & Friends Hamburg Germany, headed the TV/Cinema, Print, Outdoor and Radio Jury whilst Sicco Beerda, Executive Creative Director of Euro RSCG Netherlands, Amsterdam chaired the Interactive jury.
The Design Jury was led by Jonathan Ford, Creative Partner, Pearlfisher, London. Nick Waters, CEO EMEA of Mindshare, London, UK was appointed Media Jury President and the Direct and Sales Promotion Jury was chaired by Jens Mortier, Creative Director, mortierbrigade, Belgium. New to this year was Craft, which was led by Olivier Altmann, Executive Creative Director, Publicis Conseil, Paris, France, and finally, Andy Fackrell, Chief Creative Officer of 180 Amsterdam, The Netherlands, presided over the Integrated Jury.
For more information on winners, visit www.eurobest.com.
The juries working in Amsterdam judged 4020 entries of which 665 were shortlisted and a total of 282 were winners; 37 winners in the TV/Cinema category, 30 in Print, 34 in Outdoor, 25 in Direct, 13 in Sales Promotion, 9 in Radio, 37 in Interactive, 48 in Media, 22 in Design, 21 in Craft and 6 in Integrated.
The most awarded countries were Belgium and Germany both with 49 awards each, followed by France with 35, United Kingdom with 32, 28 for Sweden and The Netherlands with 22 awards.
Two TV/Cinema Grand Prix were presented, one in the Product and Service category which was awarded to BETC Euro RSCG, Paris for their Canal+ spot Closet. The second Grand Prix went to Tribal DDB Amsterdam for Philips Cinema 21:9.
The Print Grand Prix was won by Euro RSCG Group Switzerland for the Zürich Chamber Orchestra campaign Goosebumps, Teardrop and Heartbeat.
Taking the Outdoor Grand Prix was Robert/Boisen & Like-Minded Copenhagen for Suzuki Gas Station.
Mortierbrigade Brussels won the Sales Promotion Grand Prix for their Studio Brussels’ Eternal Moonwalk.
Winning the Direct Grand Prix was GOSS Gothenburg for A Year at the School of Engineering.
Serviceplan Hamburg took home the Design Grand Prix for their Leadacademy entry Procontra.
In the Media category, Leo Burnett Lisboa took the Grand Prix for World’s First Ephemeral Museum work for Diageo Portugal.
The Radio Jury awarded Mortierbrigade Brussels with the Grand Prix for the Studio Brussels campaign The First Time, Opening Dance, Ringtones and Shemus, the Mysterious Whale.
The Interactive Grand Prix went to Happiness Brussels for Toyota’s IQ Font.
The inaugural Craft Grand Prix was picked up by Ogilvy France for the Mattel Scrabble campaign, Sumo, Yoga and Hula.
No Grand Prix was awarded in the Integrated category.
The Interactive Agency of the Year award, went to Happiness Brussels. Runners up were, in 2nd place Boondoggle, Leuven and in third place, Crispin Porter + Bogusky Europe, Gothenbug.
Ogilvy France were the winners of the prestigious Eurobest Agency of the Year with BETC Euro RSCG, Paris coming in 2nd place and Marcel Paris in third place.
A new award this year, Network of the Year, was won by DDB. In 2nd place came Ogilvy & Mather and in 3rd, Publicis.
Also new to this year was the Eurobest Advertiser of the Year Award. Guinness was honoured with the accolade and Kathy Parker, Marketing and Innovation Director of Guinness was on stage to collect the trophy.
Honoured at the Awards Ceremony were the winners of Eurobest’s Young Creative Integrated Competition. The 48 hour competition was won by the team from Russia based on a brief from the charity Join the Pipe.
66 leading creatives from 20 European countries came together to judge the best of European Creativity. Matthias Schmidt, Executive Board Member of the Scholz & Friends Group and Creative Managing Director at Scholz & Friends Hamburg Germany, headed the TV/Cinema, Print, Outdoor and Radio Jury whilst Sicco Beerda, Executive Creative Director of Euro RSCG Netherlands, Amsterdam chaired the Interactive jury.
The Design Jury was led by Jonathan Ford, Creative Partner, Pearlfisher, London. Nick Waters, CEO EMEA of Mindshare, London, UK was appointed Media Jury President and the Direct and Sales Promotion Jury was chaired by Jens Mortier, Creative Director, mortierbrigade, Belgium. New to this year was Craft, which was led by Olivier Altmann, Executive Creative Director, Publicis Conseil, Paris, France, and finally, Andy Fackrell, Chief Creative Officer of 180 Amsterdam, The Netherlands, presided over the Integrated Jury.
For more information on winners, visit www.eurobest.com.
Metropolitan Museum Exhibitions Create $593 Million Impact For New York
30 Nov 2009
The Metropolitan Museum's summer 2009 opening of its New American Wing, along with the concurrent presentation of three highly acclaimed and widely attended special exhibitions—Roxy Paine on the Roof: Maelstrom; Francis Bacon: A Centenary Retrospective; and The Model as Muse: Embodying Fashion—generated $593 million in spending by regional, national, and foreign tourists to New York, according to a visitor survey the Museum released today. Using the industry standard for calculating tax revenue impact, the study found that the direct tax benefit to the City and State from out-of-town visitors to the Museum totaled some $59.3 million.
The survey found that 74% of the visitors traveled from outside the five boroughs of New York. Of these, 16% were from the Greater New York Metropolitan Area, 47% were from other states and 37% were international visitors. Eighty-two percent of travelers reported staying overnight in the City, and almost three-quarters of these visitors (72%) stayed in a hotel or motel. The average length of stay in the City was 6.2 nights.
These visitors reported spending an average $662 per person during their stay in New York on expenses for lodging, dining, sightseeing, entertainment, admission to other museums, and local transportation, and another $312 on shopping. (The estimate does not include travel to the City.) Thirty-seven percent reported making a first visit to the Museum, and 23% reported their first visit in years. More than one in three planned their visit well in advance (at least two weeks prior to traveling).
Thomas P. Campbell, Director of the Metropolitan Museum said, "We are very pleased to report that the Met—and its continually changing program of special exhibitions in a variety of curatorial areas—continues to attract out-of-town visitors to New York, thereby generating important revenues for the City and the State. During these challenging times, culture has taken on an ever more vital role in New York: it provides education and enlightenment to diverse audiences, while also producing economic benefits to our City. We have made a commitment to maintain our programs and keep our galleries open, ensuring that we remain an important cultural resource for the City, the country, and the world."
Emily K. Rafferty, president of the Metropolitan Museum, who serves also as Chairman of NYC&Co., the City's tourism bureau said, "Tourism is the leading engine of New York's economy, and the City's museums continue to contribute enormously toward its vitality, as the latest survey shows. The numbers once again affirm the Metropolitan's impact on New York, confirming other recent independent surveys that indicate that museums play an enormous role in influencing out-of-state and foreign visitors to choose New York as their destination."
The survey of visitors to The New American Wing; Roxie Paine on the Roof: Maelstrom; Francis Bacon: A Centenary Retrospective; and The Model as Muse: Embodying Fashion is the most recent of a series of audience studies undertaken by the Metropolitan to calculate the public economic impact of renovating it galleries and presenting special exhibitions. In 2007, for example, the Museum reported that the New Greek and Roman Galleries had generated $567 million in economic impact. The Museum's 2004 El Greco retrospective was found to have generated $345 million in economic impact and, in 2000, visitors to Egyptian Art in the Age of the Pyramids generated some $307 million.
Using a scale of 1 to 10 to determine how important seeing at least one of the Museum's summer offerings was in their decision to visit New York City, 21% of visitors surveyed gave a rating of 8 or higher, and 43% gave a rating of 8 or higher to visiting the Metropolitan Museum in general. The economic impact is estimated to be $124 million for just those individuals who indicated that seeing the exhibitions was important in their decision to visit New York City and $255 million for those who wanted to see the Museum in general, yielding tax benefits of $12.4 and $25.5 million respectively. Extrapolating the results from the summer, the full-year estimate of visitor spending in New York by the 3.7 million out-of-town visitors to the Museum in fiscal year 2009, is $3.6 billion.
The latest economic development survey was conducted during the week of June 9 by the Museum's Visitor Services Department/Office of Market Research, with analysis provided by Karin Grafström, Market Research Manager.
The New American Wing features a totally transformed presentation of the Museum's superlative collection of American sculpture and decorative arts; the spectacular, light-filled Charles Engelhard Court; and a series of 12 early American period rooms, all reopened on May 19, after two years of construction and renovation.
Roxie Paine on the Roof: Maelstrom, a complex and dramatic site-specific sculpture by a young conceptual artist, is composed of thousands of variously sized, cylindrical stainless-steel pipes and rods welded together to evoke whirling water or a neural network. It is the largest sculpture ever installed on the Museum's Iris and B. Gerald Cantor Roof Garden. The installation opened April 28 and will remain on view until November 29.
Francis Bacon: A Centenary Retrospective was the first major New York exhibition in 20 years devoted to one of the most important—and controversial—painters of the 20th century. The Metropolitan Museum was the sole U.S. venue for this landmark presentation. The exhibition was on view May 20 through August 16.
The Model as Muse: Embodying Fashion was a dynamic exploration of the relationship between high fashion and evolving ideals of beauty as represented by iconic fashion models in the latter half of the 20th century. The exhibition opened May 6 and closed August 9.
The survey found that 74% of the visitors traveled from outside the five boroughs of New York. Of these, 16% were from the Greater New York Metropolitan Area, 47% were from other states and 37% were international visitors. Eighty-two percent of travelers reported staying overnight in the City, and almost three-quarters of these visitors (72%) stayed in a hotel or motel. The average length of stay in the City was 6.2 nights.
These visitors reported spending an average $662 per person during their stay in New York on expenses for lodging, dining, sightseeing, entertainment, admission to other museums, and local transportation, and another $312 on shopping. (The estimate does not include travel to the City.) Thirty-seven percent reported making a first visit to the Museum, and 23% reported their first visit in years. More than one in three planned their visit well in advance (at least two weeks prior to traveling).
Thomas P. Campbell, Director of the Metropolitan Museum said, "We are very pleased to report that the Met—and its continually changing program of special exhibitions in a variety of curatorial areas—continues to attract out-of-town visitors to New York, thereby generating important revenues for the City and the State. During these challenging times, culture has taken on an ever more vital role in New York: it provides education and enlightenment to diverse audiences, while also producing economic benefits to our City. We have made a commitment to maintain our programs and keep our galleries open, ensuring that we remain an important cultural resource for the City, the country, and the world."
Emily K. Rafferty, president of the Metropolitan Museum, who serves also as Chairman of NYC&Co., the City's tourism bureau said, "Tourism is the leading engine of New York's economy, and the City's museums continue to contribute enormously toward its vitality, as the latest survey shows. The numbers once again affirm the Metropolitan's impact on New York, confirming other recent independent surveys that indicate that museums play an enormous role in influencing out-of-state and foreign visitors to choose New York as their destination."
The survey of visitors to The New American Wing; Roxie Paine on the Roof: Maelstrom; Francis Bacon: A Centenary Retrospective; and The Model as Muse: Embodying Fashion is the most recent of a series of audience studies undertaken by the Metropolitan to calculate the public economic impact of renovating it galleries and presenting special exhibitions. In 2007, for example, the Museum reported that the New Greek and Roman Galleries had generated $567 million in economic impact. The Museum's 2004 El Greco retrospective was found to have generated $345 million in economic impact and, in 2000, visitors to Egyptian Art in the Age of the Pyramids generated some $307 million.
Using a scale of 1 to 10 to determine how important seeing at least one of the Museum's summer offerings was in their decision to visit New York City, 21% of visitors surveyed gave a rating of 8 or higher, and 43% gave a rating of 8 or higher to visiting the Metropolitan Museum in general. The economic impact is estimated to be $124 million for just those individuals who indicated that seeing the exhibitions was important in their decision to visit New York City and $255 million for those who wanted to see the Museum in general, yielding tax benefits of $12.4 and $25.5 million respectively. Extrapolating the results from the summer, the full-year estimate of visitor spending in New York by the 3.7 million out-of-town visitors to the Museum in fiscal year 2009, is $3.6 billion.
The latest economic development survey was conducted during the week of June 9 by the Museum's Visitor Services Department/Office of Market Research, with analysis provided by Karin Grafström, Market Research Manager.
The New American Wing features a totally transformed presentation of the Museum's superlative collection of American sculpture and decorative arts; the spectacular, light-filled Charles Engelhard Court; and a series of 12 early American period rooms, all reopened on May 19, after two years of construction and renovation.
Roxie Paine on the Roof: Maelstrom, a complex and dramatic site-specific sculpture by a young conceptual artist, is composed of thousands of variously sized, cylindrical stainless-steel pipes and rods welded together to evoke whirling water or a neural network. It is the largest sculpture ever installed on the Museum's Iris and B. Gerald Cantor Roof Garden. The installation opened April 28 and will remain on view until November 29.
Francis Bacon: A Centenary Retrospective was the first major New York exhibition in 20 years devoted to one of the most important—and controversial—painters of the 20th century. The Metropolitan Museum was the sole U.S. venue for this landmark presentation. The exhibition was on view May 20 through August 16.
The Model as Muse: Embodying Fashion was a dynamic exploration of the relationship between high fashion and evolving ideals of beauty as represented by iconic fashion models in the latter half of the 20th century. The exhibition opened May 6 and closed August 9.