Daily News


01 Dec 2009



DDB Named Network Of The Year At Eurobest

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01 Dec 2009
DDB Worldwide's European operations captured Network of the Year at the 2009 Eurobest awards held in Amsterdam on November 27, 2009.

DDB's election in the new category as Eurobest Network of the Year was the result of award-worthy efforts from eight different countries and included work from both DDB and the network's digital operations, Tribal DDB, which, along with the Philips team, captured the Grand Prix in Interactive Film for Philips 21:9 Carousel spot. Other accolades included Gold print and Gold outdoor for the IKEA Beast Campaign by DDB Germany Dusseldorf, as well as Gold print for the Harvey Nichols Winter Sale campaign by DDB London.

The Eurobest wins capped two weeks of other top awards for DDB agencies. On November 27, DDB &Co Istanbul, against 1,652 other entrants, became the first Turkish agency to win a Grand Prix d'Or Epica. On that same day, DDB Canada, recently named agency of the year by Strategy, was awarded "Best of the Best" at the Canadian Marketing Association Awards gala for its integrated campaign for the 2009 Subaru Forrester. The campaign also received the most awards (eight) of any entry at the CMAs.

Meanwhile, across the globe: in South Africa, TNS Surveys undertook a survey of agencies to arrive at The Annual's Agencies' Agency of the Year and elected DDB South Africa; and DDB Singapore was named Advertising Agency of the Year at The Singapore Advertising Hall of Fame Awards, where the agency's campaign for pfingo, "Geeks not Freaks," was awarded Online Campaign of the Year. Additionally, DDB Colombia was the Most Awarded Agency in creativity at Premios Nova; DDB Brazil was Agency of the Year at Colunistas Sao Paulo Awards where it also took home three Grand Prix (press, poster and interactive).

These awards follow DDB Group New Zealand being named Agency of the Year by the National Business Review, Tribal DDB Amsterdam's recognition as "Digital Agency of 2009" by the U.S.-based The Internationalist magazine and DDB Guatemala's selection as Best Agency of Central America and the Caribbean at El Ojo de Iberoamerica as well as a Platinum Award at the Creativity Annual Awards for State Farm "Being There" and Best of Show at the IMCA Showcase Awards for State Farm "Young Driver" both by DDB Chicago.

"Clearly our agencies are shooting for and reaching the top in terms of highly creative and effective work across disciplines and geographies," Bob Scarpelli, chairman and Chief Creative Officer of DDB Worldwide said.


Museum Of Anthropology Introduces New Brand

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01 Dec 2009
On January 23, 24, and the evening of January 26, 2010, MOA will celebrate the completion of its multi-year, multi-million dollar Renewal Project with a free public extravaganza of music, dance, multimedia performances, and the opening of a major new exhibition of contemporary work by twelve international artists, "Border Zones: New Art Across Cultures", in their beautiful new Audain Gallery. 

The launch of the new facilities in January 2010 will signal a new era and a new direction for the Museum. The museum now stands poised to celebrate as never before its collections from around the world – Africa, Asia, Oceania, the Americas, and Europe, as well as their deep and rich collections from – and connections with – the First Nations of the Northwest Coast of British Columbia. 

To reflect the excitement of this new global vision for MOA, the museum realized it needed a fresh new look to go with it. In early fall, they began working with "Outside in Communications" to rebrand the Museum. 

The new brand is a bold and evocative expression of our aspirations for the future: it’s fresh, bright, contemporary, elegant, and yet dynamic. To achieve this beautiful visual mark, the creative team began searching for commonalities between cultures across time and place. They found that for many cultures, the desire to find order governing truth and beauty in nature is unified by a common pursuit of symmetry and geometrical perfection. 

For example, in the Far East, perfection is embodied by the yin-yang symbol. In India and Tibet, mandalas are geometrical symbols of spiritual and ritual significance. Mathematical patterns such as the 'Golden Ratio' and the 'Fibonacci Sequence' are played out to exquisite perfection in our solar system, music, in ancient times the Pyramids, and today in modernist architecture. One can see it expressed everywhere in nature in the petal structure of flowers. But perhaps its most striking expression is the 'phyllotaxis spiral' seen in the structure of pine cones, sea urchins, sunflower centers, and so on. MOA's new mark is a phyllotaxis spiral, reminding us of the laws and geometries that shape the world and create symbolic links to our evolving anthropology – life on earth as human beings. 

The brand is also simply expressed in a tagline that signals their unmistakably bold new direction: "A place of world arts + cultures." 

Right now, the staff is busy redesigning all of online and printed materials to reflect the new brand. By the new year – in time for the launch of the ‘new’ MOA on January 23, 24, and 26, 2010 – they will have completed the brand transformation, as well as renovations to their galleries. Stay tuned for details on our January launch - this is one party you won't want to miss!
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