KN Dimestore has announced that it now enables publishers, networks, and agencies to utilize a real-time data transfer of respondent-level survey results to inform ad targeting decisions, optimize campaigns in flight, and build new user segments.

"We believe that the main value of measuring online ad effectiveness lies in gathering information and applying the learning on the fly to improve campaign performance," said Florian Kahlert, VP Product for KN Dimestore.

"By providing real-time respondent-level results, clients can instantly adjust ad delivery and improve overall Return on Campaign Investment (ROCI)."

Andy Monfried, CEO Lotame said, "Real-time actionable data and marketing intelligence from KN Dimestore lets us know more about our audiences and how they react to messaging, so we can take advantage of emerging opportunities and adjust creative or targeting elements as needed."

This new capability is available immediately and is successfully being used by clients, including TidalTV and Lotame.

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