Featuring in-depth case studies of leading projects from around the world, Brand Identity Now! is a major reference work for designers as well as marketing and communications professionals. The book examines logos, imagery, and strategic applications involved in each branded project, featuring over 150 outstanding brand identities from more than 20 countries.
Included among a select number of top design companies worldwide, Attik is unique for its broad range of core capabilities, which often result in breakthrough campaigns where the firm's focus on great design and sound branding practices is shrewdly integrated into hybrid, "media agnostic" sets of channels and approaches which connect with the desired audiences most effectively.
Attik's creative work across virtually all media channels for Scion, Lexus, Coca-Cola and other major brands is well known, while the company is also accustomed to making vital communications contributions from behind the scenes.
In the latter case, recent examples include developing the brand identity and full marketing toolset for Plastic Logic's “QUE proReader” which just launched at CES, the logo and visual identity for “OnLive” which launched to great fanfare at GDC 2009, the brand identity system for “ICON Aircraft” and its “ICON A5” consumer sport plane which currently has over 400 pre-orders, and the new visual identity system for youth brand Boost Mobile. The Boost Mobile case study appears in Brand Identity Now!
"I have been following the work of Attik since the late 90s, when I was working in Japan," said Wiedemann.
"What really strikes me in their work is the conduction of both usability and elegance, a combination that is in most cases hard to achieve. The variety of work created in the studio shows the consistency they keep in every assignment. We are all overwhelmed with information (apart from ugly work too), and we need today to combine beauty and accessibility to cope with that, create a better world. Attik has mastered that."
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