“An Interactive Television Advertising Overview” provides:
“Interactive television turns passive TV-watching into yet another engaging digital media experience that marketers can make a part of their advertising mix,” said Randall Rothenberg, president and CEO of the IAB.
“ITV brings the power of digital media to the home screen, transforming consumers’ TV advertising experience,” said Sherrill Mane, SVP, Industry Services, IAB.
“The IAB produced the report to bring the marketplace a comprehensive yet concise picture of the opportunities currently available to advertisers.”
“Interactive television advertising offers brands a unique and highly personal way to interact with consumers,” said Chris Falkner, VP, Advanced Advertising Technology and Operations, NBC Universal, and a co-chair of the IAB’s Interactive Television Committee.
“This report will provide a better understanding of the huge potential of this evolving advertising platform.”
This “An Interactive Television Advertising Overview” document can be found on the IAB website at: www.iab.net/ITV_overview.
Interactive advertising is constantly evolving. In order to educate the industry, the IAB provides information and education on emerging interactive platforms in the form of overviews that are available at iab.net. To review these reports, click here.
The Interactive Television Committee was formed in March of 2009. The goal of the Interactive Television Committee is to implement a comprehensive set of measurement and creative guidelines for interactive television advertising, as well as educate the marketplace on its strengths. The Committee has defined interactive television as interactive advertising occurring inside a television environment.
The committee consists of various players in the interactive television ecosystem and will continue to grow as more interested parties become members of the Interactive Advertising Bureau.
A full list of committee member companies can be found here.
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