MINI Habitat, the innovatively designed focal point for MINI sales, servicing and owner gatherings in Singapore, won the award after a rigorous judging process that evaluated considerations such as 'ability to demonstrate outstanding qualities within an international marketplace', 'additional value for the industry'; 'commitment in pushing boundaries for Singapore design', and 'industry leadership'.
The judging process, by an international jury comprising renowned Interior Design experts from Australia and the USA, also involved interviews and close inspection of the design works.
MINI Habitat was also recently nominated for the recent 14th Asia Pacific Interior Design Awards 2006 held in Hong Kong, where it received an 'honourable mention' in the Retail Category. The Awards were organized by the Interior Design Association of Hong Kong - a member of the International Federation of Interior Architects and Designers.
The iconic MINI brand is a premium marque belonging to the BMW Group. Managing Director of BMW Asia, Mr Roland Krueger said, "The MINI showroom in Singapore is certainly an eye-catching landmark that expresses the excitement and lively nature of the brand, and we're just delighted that the design has been recognized by this prestigious award. This certainly is further endorsement of the MINI brand's remarkable appeal, seen and expressed here in a very attractive manner. We congratulate Trans Eurokars on winning the award, which is testament to the company's professionalism and commitment to the MINI brand's continued success in Singapore."
Executive Chairman of the Eurokars Group, Mr Karsono Kwee, said: "With MINI Habitat, we set out to ensure that current and future MINI owners alike are able to engage in a unique lifestyle experience, and literally make the centre MINI's home in Singapore." The Eurokars Group includes Trans Eurokars, the distributor for MINI in Singapore.
The entry for the design awards was submitted by BMW Asia's consulting partner in design concept, direction and construction, Kingsmen Exhibits Pte Ltd.
The three-storey, multi-million dollar MINI showcase was built by Kingsmen in record time and launched at a packed party on 31st December 2005, with over 600 guests that featured a facade unveiling, pyrotechnics and a countdown to the New Year. The inauguration saw Trans Eurokars become the official Singapore distributor for MINI.
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