Milan -- Nudity is no longer in vogue. World's most renowned fashion designers Giorgio Armani, Valentino and Carla Fendi has passed an order of embargo on nudity, a trend which has dominated the fashion industry especially on the runway. While the main emphasis of these fashion pioneers remains elegance and wearability, they regard the over-dosage of nudity as mere publicity tactics used by their younger counterparts.

"Nowadays you need a bare bottom even if you're just trying to launch a handbag," expressed Giorgio Armani. In the eyes of these fashion big-timers, nudity no longer whispers sexiness and elegance, but shouts crudeness and vulgarity.

The music industry, which has a strong connection to the fashion scene, is also seemingly infected by the "naked" virus. Hollywood superstars such as Britney Spears also seemed to endorse nudity and capitalize on eroticism to tempt and allure their pop followers. Apparently, with the metrosexual progressive culture, nudity is not only about feminine beauty. Yves Saint Laurent, for instance, has also roped Taekwondo star Samuel de Cubber in for a fully monty for the M7's international advertising campaign.

Other fashion celebrities such as John Galliano and Alexander McQueen believe that the engagement of nudity and naked themes is vital as fashion is all about creativity and shows are meant to attract the media's attention. In a more explicit light, "Fashion is drifting towards a type of woman who looks like a soft-porn star." said Valentino.

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