Brand Design Consultancy SiebertHead,Tim Corvin as New Managing Director
10 Jul 2007
PRESS RELEASE
SiebertHead announces today that it has promoted Tim Corvin to the role of Managing Director. Corvin moves up from his most recent role at SiebertHead as Director of Structural Design & Innovation. He has also held the post of Client Service Director and has been an Executive Director for 5 years. Before joining SiebertHead in 1999 as a Senior Account Director, Tim worked for Design Bridge and Lippa Pearce. John Parsons, co-owner and since 1989, managing director of SiebertHead becomes Executive Chairman and remains a shareholder of the company.
Tim Corvin, Managing Director of SiebertHead, comments:
"I am delighted to be taking over the helm of a company with such a sound pedigree and great track record. The brand design arena is changing, both in the UK and abroad, and to reflect this I am keen to restore the pioneering reputation that SiebertHead was founded on. In a crowded and highly competitive market place this is what clients are looking for more than ever from their partners. I intend to put brand innovation at the heart of our business. This, coupled with a rigorous approach, which encompasses consumer insight, creativity that delivers unique brand equity and ultimately deliverable brand design, we will offer true excellence to clients who are keen to see significant ROI from their marketing budgets"
John Parsons, Executive Chairman of SiebertHead, comments:
"Tim is ideally placed to develop the company and relishes the challenges ahead. With his proven track record of developing business for SiebertHead, together with his client servicing experience, business acumen and brand development expertise, he has the right mix of skills to take the company to another level. I on my part, will work hard with Tim and the other Directors to maximise SiebertHead's presence and success in the design consultancy market"
SiebertHead has a client list that includes Pepsico, Heineken, ICI, Wrigley, Ferrero and Carslberg. Many of the projects conducted for clients are on a global scale. This month the company launched the Invenio wine range it created for client Carlsberg. SiebertHead carried out the brand positioning, naming and brand identity design for the new brand, which is roiling out across Carlsberg's International markets over the next few months.
Before shooting began on the new HBO special "Assume the Position 201 with Mr. Wuhl," the production team and the star, stand-up comic and actor Robert Wuhl, decided they needed to "take things up a notch and move into the high-definition realm."
Previously, the show's 2006 pilot installment was shot using Sony's standard-definition DVCAM™ format. To move to the next level for this follow-up special in high definition, the team chose Sony's XDCAM® HD Professional Disc™ System.
"It's a comedic look at how American history is molded by pop culture, with Robert basically teaching a class to college students," said Dave Sperling, a camera operator and one of the show's directors of photography.
According to Sperling, most of the show takes place in a classroom lecture setting, although there are interviews with historians and other pick-up shots and b-roll mixed in as well.
The focus on Wuhl's comedic presentation required a camera system that could allow the crew to keep rolling for long stretches of time without having to stop and re-load, which adds time to a shoot and disrupts the spontaneity on set.