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SiebertHead Creates International Wine Brand For Carlsberg
11 Jul 2007
PRESS RELEASE
Leading brand design consultancy SiebertHead has created the brand positioning, name and design for Carlsberg's new venture into the international wine sector. Invenio is a range of 15 high quality wines to be sold in the on trade in the UK and both the on and off trade in a variety of European countries. Wine sold under the Invenio Trademark is positioned to offer accessibility of high quality wines and great value for money to consumers.
The wines have been selected from eight different countries of origin, and red, white and roseì wines are represented. The label design has a classic wine identity, with easy navigation of country of origin, region and grape variety for consumers and bar staff. Each country of origin is represented with a specially commissioned landscape illustration, simple colour coding is used to distinguish wine type, and the gold scripted logotype conveys premium quality.
Invenio incorporates wines from California, Chile, South Africa, France, Germany, Spain, Italy and Australia and is fully endorsed by Jonathan Pedley Master of Wine, who along with Carslberg's wine buying team set out to select wines that reflect the world's fascinating wine scene.
Louise Boddington Carlsberg UK wine buyer comments:
"Invenio offers outstanding and reasonably priced wine from around the world. This offers our trade customers the opportunity to retail a range of Old and New World styles at outstanding value for money for their customers under an On Trade exclusive label".
Tim Corvin, Managing Director of SiebertHead comments:
"This has been a major project for us - developing a new brand which will span a number of countries. Often wines from different countries of origin have their own country style, whereas Invenio needed to be 'global' not 'local'. A sense of established authority was also needed for the brand and this is delivered both through the name and the overall design cues.
The 'Invenio' brand name was chosen because it means 'to discover' in Latin, therefore providing an association with expert sourcing of wines from around the world. The logotype created for the brand includes a bunch of grapes representing the 'V' of Invenio, within the delicate classic script style. This allows the logotype to be both recognisable and above all ownable. It sits within coloured panels representing the three wine types - red, rosé and white. Eight illustrations by Ruth Palmer were commissioned to highlight the countries of origin which helped to differentiate the wine regions around the globe. These sit subtly at the base of the label in a pale grey."
Leading brand design consultancy SiebertHead has created the brand positioning, name and design for Carlsberg's new venture into the international wine sector. Invenio is a range of 15 high quality wines to be sold in the on trade in the UK and both the on and off trade in a variety of European countries. Wine sold under the Invenio Trademark is positioned to offer accessibility of high quality wines and great value for money to consumers.
The wines have been selected from eight different countries of origin, and red, white and roseì wines are represented. The label design has a classic wine identity, with easy navigation of country of origin, region and grape variety for consumers and bar staff. Each country of origin is represented with a specially commissioned landscape illustration, simple colour coding is used to distinguish wine type, and the gold scripted logotype conveys premium quality.
Invenio incorporates wines from California, Chile, South Africa, France, Germany, Spain, Italy and Australia and is fully endorsed by Jonathan Pedley Master of Wine, who along with Carslberg's wine buying team set out to select wines that reflect the world's fascinating wine scene.
Louise Boddington Carlsberg UK wine buyer comments:
"Invenio offers outstanding and reasonably priced wine from around the world. This offers our trade customers the opportunity to retail a range of Old and New World styles at outstanding value for money for their customers under an On Trade exclusive label".
Tim Corvin, Managing Director of SiebertHead comments:
"This has been a major project for us - developing a new brand which will span a number of countries. Often wines from different countries of origin have their own country style, whereas Invenio needed to be 'global' not 'local'. A sense of established authority was also needed for the brand and this is delivered both through the name and the overall design cues.
The 'Invenio' brand name was chosen because it means 'to discover' in Latin, therefore providing an association with expert sourcing of wines from around the world. The logotype created for the brand includes a bunch of grapes representing the 'V' of Invenio, within the delicate classic script style. This allows the logotype to be both recognisable and above all ownable. It sits within coloured panels representing the three wine types - red, rosé and white. Eight illustrations by Ruth Palmer were commissioned to highlight the countries of origin which helped to differentiate the wine regions around the globe. These sit subtly at the base of the label in a pale grey."
QuarkAlliance Community Flourishes as Partners Enhance QuarkXPress 7
11 Jul 2007
PRESS RELEASE
Quark Inc. today announced that its QuarkAlliance community of XTensions developers and members has gained significant momentum as partners and customers have adopted QuarkXPress 7, the latest version of Quark's flagship software product.
Over 320 certified XTensions developers have released or are working to release XTensions that are specifically designed to extend the value of QuarkXPress 7 by providing users with new functionalities and features. The membership renewal rate among XTensions developers indicates that QuarkXPress 7 adoption has taken place faster than at any point in Quark's history since QuarkXPress 4.
In addition, Quark has seen rapid growth among the group of XTensions developers that create solutions for QuarkXPress Server 7 in the Enterprise market. An average of three new developers are becoming certified each week. QuarkXPress Server combines the high-quality typography and graphic support of QuarkXPress 7 with server-based performance to enable on-demand creative communications.
To date, Quark has certified more than 2,000 XTensions developers in nearly 50 countries, providing millions of XTensions to Quark customers worldwide. Quark was an innovator and early adopter of extensible technology. Early XTensions such as Xdata, one of the first commercial XTensions, enabled very specific types of users to customize QuarkXPress to meet their very specific needs affordably. XTensions are also developed by individual companies for internal use, ranging from simple utility tools to XTensions integrated with large editorial systems.
"Markzware and Quark are long-term partners and, frankly, without Quark, there would be no Markzware. Over the years, Quark has helped us with several co-marketing efforts to promote our XTensions, and they've been a tremendous benefit to our business," said Patrick Marchese, president, Markzware Software, makers of the world's leading preflighting software.
Quark Inc. today announced that its QuarkAlliance community of XTensions developers and members has gained significant momentum as partners and customers have adopted QuarkXPress 7, the latest version of Quark's flagship software product.
Over 320 certified XTensions developers have released or are working to release XTensions that are specifically designed to extend the value of QuarkXPress 7 by providing users with new functionalities and features. The membership renewal rate among XTensions developers indicates that QuarkXPress 7 adoption has taken place faster than at any point in Quark's history since QuarkXPress 4.
In addition, Quark has seen rapid growth among the group of XTensions developers that create solutions for QuarkXPress Server 7 in the Enterprise market. An average of three new developers are becoming certified each week. QuarkXPress Server combines the high-quality typography and graphic support of QuarkXPress 7 with server-based performance to enable on-demand creative communications.
To date, Quark has certified more than 2,000 XTensions developers in nearly 50 countries, providing millions of XTensions to Quark customers worldwide. Quark was an innovator and early adopter of extensible technology. Early XTensions such as Xdata, one of the first commercial XTensions, enabled very specific types of users to customize QuarkXPress to meet their very specific needs affordably. XTensions are also developed by individual companies for internal use, ranging from simple utility tools to XTensions integrated with large editorial systems.
"Markzware and Quark are long-term partners and, frankly, without Quark, there would be no Markzware. Over the years, Quark has helped us with several co-marketing efforts to promote our XTensions, and they've been a tremendous benefit to our business," said Patrick Marchese, president, Markzware Software, makers of the world's leading preflighting software.