MDC Partners has formed a Consumer Insights Group to be led by industry thought leader, Chris McDonald. The primary objective of this newly formed group is to develop the world-class data and analytics capabilities that will enable MDC Partner agencies to deliver on the many performance-based and addressable advertising initiatives critical to large marketers in an age of integrated digital and multi-channel media.

"From the feedback that we've received from our partners, CMO's, industry leaders and investors, and our own recent successes, it is clear that a core part of our go-forward strategy needs to incorporate the use of data, analytics and technology," said Miles Nadal, chairman and CEO, MDC Partners.

"This will allow our companies to derive deep consumer insights and strategies to help clients better target and measure marketing programs across multiple channels of engagement. Accordingly, I am pleased to announce the formation of MDC Partners Consumer Insights Group, which will be led by Chris McDonald."

Prior to joining MDC Partners, Chris served as EVP and GM for Abacus, a $100+ million division, formerly part of DoubleClick. He led the company's business in North America, successfully extending the leadership position of the company's Business-to-Consumer and Business-to-Business cooperative databases by bringing multiple innovations to market, and establishing a leadership position in several new market verticals. Most recently, Chris served as president of Pluris Marketing, a provider of marketing enablement services to the media and communications industry. Chris has extensive experience working with sophisticated clients and is a frequent speaker at industry forums.


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