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Pluto TV’s Wacky Ad Has David Hasselhoff Playing All 9 Roles Meant For 8 Others
By Thanussha Priyah, 02 Dec 2020
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Video screenshot via Pluto TV
Legendary icon David Hasselhoff has taken up nine roles for internet television service Pluto TV’s new advertisement.
The spot, directed by Jonas Morganstein, was created to highlight Pluto TV’s free service that features over 100 titles on the platform.
Taking inspiration from ‘90s television commercials, the video starts off with the actor reprising his Baywatch character Mitch Buchannon. He goes into different situations to highlight the convenience of Pluto TV and showcases the variety of content available on the platform.
Hasselhoff is seen as a total of nine characters, from a girlfriend to a washed-up boyfriend, a middle-aged wife, a surgeon, a golf player, and more.
Pluto TV’s head of marketing Fran Hazeldin stated that the team had initially planned to cast the nine roles to different individuals but Hasselhoff suggested that he would play all the characters, resulting in the hilarious advertisement.
Hazeldin also added that “the multi-Hoff concept also made total sense in a COVID-19 production context.” Watch the video below.
[via B&T, cover image via Pluto TV]
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